12 CHARACTERISTICS OF A GOOD LOGO
A logo can say a lot about your company.
Here are 12 characteristics of a good logo.
Unique: Your business is different.
Your logo is an opportunity to express that.
Readable: If it’s not easy to be
read it won’t be.
Simple: Complexity turns
into noise.
Stands Out: If it’s not noticed it’s
like it’s not there.
Smooth Lines: If it’s rough it
looks unfinished.
A Limited Color Pallet: Lot’s of color options
is a privilege, not a right.
Visually Balanced: Placement of elements is important. A lack of
balance creates confusion.
The Colors Contrast Well: Contrast is what helps us
distinguish one thing from another.
Works on Any Medium: Cards, billboards, shirts, cups, hats, cars, ads, and
on and on and on…
Scalable: Looks great at any size.
Uses Imagery Familiar to Your Audience: People like to make connections quickly.
Clearly Says Something About Your Business: This may be your only
opportunity.
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