18th AnnualAIMIA AwardsAustralia & New Zealand's Leading Online and Digital Media Awards

Now open for entries:http://bit.ly/AIMIA18

Australia and New Zeland's most prestigious and long-running awards in online and digital media.

Now in its 18th year, these awards recognise the best properties and projects in online media, publishing, advertising, education and mobile.

AIMIA Awards

Adam Spencer & Airlie Walsh Hosts of 15th Awards

AIMIA Awards

#1 award for online and interactive media in Australia and New Zealand.

www.tate.org.uk/britain/turnerprize/www.nationalacademy.orgwww.thearchibaldprize.com.au

Turner PrizeNational AcademiesArchibald PrizeVisual Arts

www.ITV.com/ntawww.emmys.org/www.tvweek.com.au

National Television Awards 2002EmmysThe LogiesTelevision

www.officiallondontheatre.co.uk/awardswww.tonys.orgwww.helpmannawards.com

Olivier Awards Tony Awards Helpmann Awards AEIAPerforming Arts

www.brits.co.ukwww.grammy.comwww.ariaawards.com

Brit AwardsGrammy AwardsARIA AwardsMusic

www.bookerprize.co.ukwww.pulitzer.orgwww.milesfranklin.com.au

The Booker PrizePulitzer PrizeMiles Franklin AwardLiterature

www.bima.co.ukwww.webbyawards.comwww.aimia.com.au

BIMA AwardsWebbysAIMIA AwardsInteractive Media

www.bafta.orgwww.oscar.comwww.afi.com

BAFTAAcademy AwardsAFI Awards Film

www.britishfashionawards.comwww.cfda.comwww.afw.com.au

British Fashion Awards American Fashion AwardsAustralian Fashion AwardsFashion

www.ribaawards.co.ukwww.aia.org/institute/honorswww.architecture.com.au

RIBA AwardsAIA Honors and Awards ProgramRAIA Awards Architecture

www.dandad.orgwww.oneclub.comwww.awardonline.com

D&AD'sOne Show AwardsAward AwardsAdvertising

UKUSAustralia

Top 10 • Peak Creative Awards

Amy is Big Sister to Amber

AMBER Awards 'Amber'

Turned 3 in 2011.

AIMIA Awards 'Amy'

Turning 18 in 2012.

Interactive MediaAdvertising, Publishing

& Education.

Online ServicesBanking, Retail, Travel,

eGovernment.

14. Best News, Media or Reference15. Best Non-profit16. Best Retail or Online Commerce17. Best Sport18. Best Student Project19. Best Tourism or Travel20. Best Use of Social Media21. Best Use of Video22. Effectiveness Award23. The Innovation Award24. Best of the Best25. Peoples Choice26. Outstanding contribution Award

18th Annual AIMIA Awards

25 Categories

1. Best Advertising or Marketing2. Best Children's3. Best Classifieds4. Best Cross-Platform5. Best Cultural or Lifestyle6. Best Enterprise7. Best Entertainment8. Best Financial Service9. Best Government, Science, Health & Environment10. Best Integration w Offline Campaign11. Best Learning & Education12. Best Mobile Advertising or Marketing13. Best Application on a Tablet or Mobile

http://www.aimia.com.au/home/awards/aimia-awards/awards-categories

AIMIA Awards

Hall of Fame

Selected Previous Winners

17th Annual AIMIA Awards

Best Classifieds: Domain iPhone app, Fairfax Digital

17th Annual AIMIA Awards

Peoples Choice: Freelancer.com

17th Annual AIMIA Awards

Best Online Retail: asics.com.au

17th Annual AIMIA Awards

Best of the Best: CBA Property Guide iPhone Application

16th Annual AIMIA Awards

Best of the Best: Best Job in the World, Tourism QLD

AIMIA Awards

Fine print How it works etc...

18th Annual AIMIA Awards

● Australia and New Zeland's most prestigious and long-running awards in interactive media covering: Online, Publishing, Advertising, Education and Mobile.

● AIMIA Awards○ Awards in 25 Categories including

■ Innovation Award (new)■ Outsanding contribution award - for an individual■ Peoples Choice - voted on by the public■ Best of Best, the overall best work of the year.

○ Scored by a very large independent international panel of VIP Industry Judges

How are the winners determined?

● The AIMIA Awards are judged by a large independent international panel of industry experts.

● To ensure a fair outcome for all AIMIA award entrants, a robust, accurate and reliable judging and scoring system has been developed similar to that used for the Olympics.

● The scoring system was developed with generous assistance and guidance of expert statisticians including Professor George Cooney at Macquarie University, who is Chair of the Government's Advisory Group on Scaling of the Higher School Certificate.

Determining the winners

Up to eight individual judges carefully assess and score all the entries in each category against set criteria.

This results in thousands of judges scores which are then carefully scaled to ensure:

● A high degree of statistical confidence in the results● A fair outcome for all entrants● Individual judges determine the outcomes but no one unduly

affects results● Cross-category comparisons can be made fairly

The overall process is overseen by an independent chair of judging; who ensures the process is fair and accountable.