Transcript
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Google Design Sprint & Design ThinkingSolve company problems through creative methodology

UX Genova - 16 Dec 2016

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hi dudesnice to have you there today

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H.E.L.L.O. & NAMASTEI am Francesco, and I am Head of UX & Experience Design Team leader in Intesys

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39yo, +14y work done, 2 kids, international experience, NNG UX certified, digital by default

my background

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il mio lavoro è far emergere il sottosopra

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abbandonare la comfort zonetoday we talk about

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“A ship is safe in harbor, but that's not what ships are for.”

― William G.T. Shedd

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what the heck

sperimentare, fallire, testare, iterare e fallire di nuovo

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so

cosa porta i progetti a fallire miseramente? a non vedere più la luce in fondo al tunnel?

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sob

non esiste comunicazione, e comprensione, tra gruppi organizzativi della stessa azienda

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sob #2

e sopratutto non esiste la vera comprensione della struttura organizzativa aziendale

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la UX è anche business comprehension and innovation

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qual é per voi la differenza tra invenzione ed innovazione

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your solution to this little movie trivia?

a cosa abbiamo assistito?

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Re-Mi-Do-Do-SolH-E-L-L-O

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ONLY THOSE WHO ATTEMPT THE ABSURD

WILL ACHIEVE THE IMPOSSIBLE.

M.C. ESCHER

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Copyright NASA - http://apod.nasa.gov/apod/ap090719.html

APOLLO 11

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A scene from Apollo 13 - Ron Howard

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perché si parla di Design Sprint?

design matters. speed matters. what if we could have both?

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perché si parla di Design Sprint?

what if we could have the impossible possible?

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cominciamo a capire cosa sono

i google design sprint

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ma cos’é un design sprint?

il design sprint è un metodo strutturato basato sul design thinking, sul metodo agile e game storming

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unpack

sketch

decide

prototype

test

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mon

tue

wed

thu

fri

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1w

2w

3w

4w

5w

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MVPMINIMUM VIABLE PRODUCT

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MAPMINIMUM AWESOME PRODUCT

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perché awesome?

perché con i design sprint, si ha un prodotto creato dal “consenso di gruppo”

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watch out

for the big fish

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il team

designer, c level, product manager, engineer, it people, marketer

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il team extended

sales, legal, operation e chiunque sia interessato al progetto

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understandgoogle design sprint

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understand

quali sono i bisogni dell’utente? Qual’é la strategia chiave? Quali sono i bisogni di business e la capacità tecnologica?

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360° speed talks

talk veloce di 15 minuti su: business goals e metriche di successo, user research, capacità tecniche e tecnologiche

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divergegoogle design sprint

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diverge

generare ed esplorare quante più idee possibili, effettuare quello che viene chiamato Design Studio

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decidegoogle design sprint

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decide

selezionare le idee migliori

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prototypegoogle design sprint

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prototype

creare un artefatto che aiuti a testare le idee con gli utenti finali

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testgoogle design sprint

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test

testare le idee con gli utenti, gli stakeholder, il business e l’it

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I HATE FUFFA, I AM A FUFFA FIGHTER

F.C.

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AppleCoca-ColaFordHerman-MillerIBMIntuitNewell-RubbermaidNikeProcter & GableStarbucksStarwoodSteelcaseTargetWalt DisneyWhirpool...

“In the last 10 years, Design-driven companies outperformed the S&P 500 by 228%”

DMI - Design Value Scoreboard

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TUTTE LE FOTO DI QUESTA PRESENTAZIONE (TRANNE QUELLE EVIDENTEMENTE DELLA

NASA) SONO REALI E SI RIFERISCONO A PROGETTI NEI QUALI SONO STATI USATI

I GOOGLE DESIGN SPRINT

YOUR JEDI MASTER

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OK is not OK We improve creativity and making it f****** awesome

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THANKS

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Francesco CasaleHead of User Experience - Intesys

twitter: @nuguerrilla email: [email protected]