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RETAIL TIPSbrought to you by
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#1
Bribery works*. !!
To get customers to follow you on Facebook or Twitter, or to sign up to your mailing list, give them a !
gift or discount. Bam! Instant network.!!
*Please don't use this idea when dealing with law enforcement officers.
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#2
Try putting an iPad in store to use as a display tool. Put images, inspiring links and your online store !
on as bookmarks.!!
It'll work out cheaper than printing nice imagery and you'll look like you're from the future.
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#3
Get random with your customers. Next time !they visit give them a chocolate bar or pot of honey !
or nice soap with no strings attached.! !
Lab rat testing has shown that randomised reward builds greater interest than structured reward.
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#4
Don't forget the first three rules of retail. !Location, location, location. !
!
If you're a retail genius you might beat !a bad location, but a real retail genius !
wouldn't be trying to.
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#5
Get Big Data.!!
Gather intel on your shoppers so you can !get to know them, predict their behavior,!
and enhance their experiences.
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#6
Do you Google? So do your customers. !!
Put yourself on the Google map by listing!on Google Places for Business. !
Also, make sure they can call you directly !from looking you up on a mobile device.
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#7
Giving to charity is good.!!
Studies show that 65% of consumers are influenced by a retailer doing charitable activity. Not that you
needed any other reason to give to charity, of course.
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#8
Instead of a discount, give customers small gifts !with purchase. They will feel more special and it !
will cost you less than losing margin. Have different gifts for different spends.
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#9
Special occasion? Drinks are on you!!!
Throw a party for your customers. Seriously. !Even if they can't make it they'll know you care. !
Plus you'll get good photos to share.
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#10
Get your product into customers' hands with !free samples and giveaways. !
If they love it they'll be back for more. !!
Crack dealers know a thing or two, you know.
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#11
Are you taking mobile payments? Mobile payments will account for $1 trillion in transactions next year. !
!
Try PayPal Beacon.!It's like you're buying something in The Jetsons.
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#12
Make interesting stuff and post it on your !Facebook/blog/Tumblr/MySnapJellyFace. !
!
Sure. But what stuff?!Here are some good tips.
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#13
Get secret shoppers to visit your store. !So secret that you don't even know they are there. !
!
In fact, treat every customer like they could be !a secret shopper.
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#14
Use a loyalty program to keep customers coming !back by earning dollars to spend by spending.!
!
More spending at your store is good, !we can all agree on that.
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#15
Walk around your store and look at everything !like you are your worst enemy. !
!
You'll see a lot of stuff you need to do better. !Then do it better.
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#16
People who leave unhappy tell their friends. !Punish them ingeniously. !
!
No, just kidding - be really nice to them !so they won't be angry, silly.
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#17
Roll out the red carpet for everyone who walks into your store. Don't judge on appearances.!
!
You never know who is going to be your big sale.
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#18
Do you have a mobile phone? !Do you check internet sites on it?!Does your site work on mobile? !
No?!Do we see a problem?
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#19
Play music that you can give away.!!
Tell customers that the music you are playing is !on a Spotify playlist they can check out.
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#20
It is cheaper and easier to keep a current !customer happy than to find a new one. !
So be cheap and easy. !!
No, wait, you know what we mean.
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#21
Check out your competitor stores often and steal !any good ideas they have. Same goes with staff. !
!
But not products. Trust us on that.
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#22
In the unlikely instance that a customer is being !very wrong, that is the very best time to !
remember that they are always right.
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#23
Do something cool with your window. !Like really cool. !
!
It is basically a big free billboard.
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#24
Always be nice to customers. !!
You never know when you might need one.
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