Lily BradicContent Strategist
Supercharged digital, lovingly crafted to perfection
“Today’s rankings are driven by thedynamic between individual
content relevance and user intent”
• The merger method• Poor-performing pages• Content audits
We’ll be covering:
Source:CMO(Adobe)2015
51%
ahrefs.com/blog/increase-website-traffic/
Keyword Cannibalisation
Solve keyword cannibalisationCentralise authority
= Organic ranking and traffic gains
- Top traffic-drivers- Dropouts- Top-level- Intent - Topic (e.g. savings, loans)- Branded/non-branded
Group keywords by….
Behaviour – organic traffic > Site content> Landing pagesSort by: Sessions (lowest first)
Does your content do exactly what it says
on the tin in the title?
Source: Buzzfeed 2015
Stop creating content for the sake of it
Consolidate: pages that cover very similar topics
Rewrite and refocus: unique content that isn’t ranking
Source: Buzzfeed 2015
Source: Buzzfeed 2015
Source: Buzzfeed 2015
Content Audits
1. Crawl first, audit later
4 tips for better content audits
1. Crawl first, audit later
2. Customise your template
4 tips for better content audits
1. Crawl first, audit later
2. Customise your template
3. Use a sample
4 tips for better content audits
1. Crawl first, audit later
2. Customise your template
3. Use a sample
4. Cover qualitative findings
4 tips for better content audits
12 seconds
Thank you!Any questions?