Transcript

Lily BradicContent Strategist

Supercharged digital, lovingly crafted to perfection

“Today’s rankings are driven by thedynamic between individual

content relevance and user intent”

• The merger method• Poor-performing pages• Content audits

We’ll be covering:

Source:CMO(Adobe)2015

51%

ahrefs.com/blog/increase-website-traffic/

Low koalaty

Keyword Cannibalisation

Solve keyword cannibalisationCentralise authority

= Organic ranking and traffic gains

- Top traffic-drivers- Dropouts- Top-level- Intent - Topic (e.g. savings, loans)- Branded/non-branded

Group keywords by….

Behaviour – organic traffic > Site content> Landing pagesSort by: Sessions (lowest first)

Does your content do exactly what it says

on the tin in the title?

Source: Buzzfeed 2015

Stop creating content for the sake of it

Consolidate: pages that cover very similar topics

Rewrite and refocus: unique content that isn’t ranking

Source: Buzzfeed 2015

Source: Buzzfeed 2015

Source: Buzzfeed 2015

Content Audits

1. Crawl first, audit later

4 tips for better content audits

1. Crawl first, audit later

2. Customise your template

4 tips for better content audits

1. Crawl first, audit later

2. Customise your template

3. Use a sample

4 tips for better content audits

1. Crawl first, audit later

2. Customise your template

3. Use a sample

4. Cover qualitative findings

4 tips for better content audits

12 seconds

Thank you!Any questions?