Transcript
Page 1: 3ds Max 2012 with iray  Join the Rendering Revolution

NVIDIA Confidential

Page 2: 3ds Max 2012 with iray  Join the Rendering Revolution

NVIDIA Confidential

Product DescriptionWorld’s most popular 3D content creation tool

Used across Design, Games and VFX markets

Over +300k 3ds Max licenses, many on subscription

News is iray:New native renderer to 3ds Max 2012* with theworld’s fastest photorealism workflow

Now interactive with ActiveShade**

+5x faster on a Fermi GPU vs. a quad-core CPU

+2x faster on a Fermi GPU vs. last GPUs

Target Market is Design: AEC, MCAD, Industrial, Packaging, Lighting and Interior Design

3ds Max 2012 with iray Join the Rendering Revolution

* first available in 3ds Max 2011 Subscription Pack in September, 2010 ** requires 3ds Max 2012 Subscription Pack from September 2011

Page 3: 3ds Max 2012 with iray  Join the Rendering Revolution

NVIDIA Confidential

3ds Max 2012Quadro Advantages

Advantages for all 3ds Max Markets:+100% viewport speed** with Geometry Engines

Large frame buffers for texture heavy scenes (very common in Games and VFX)

Advantages for GPU Ray Tracing (iray)Scene must fit entirely into GPU memory or no acceleration

Large Scenes: all geometry and bitmaps must fit (+600MB for a modest scene)

Large Images: poster sizes need +1GB just for buffer***

Network Rendering = Data Center usage = Quadro/Tesla only in support

*versus consumer graphics **Q5000 vs. GTX 480 ***64 bytes/pixel

Page 4: 3ds Max 2012 with iray  Join the Rendering Revolution

NVIDIA Confidential

Survey where pool was 55% Design:iray strengths match user needs: final image quality is #1iteration speed and ease-of-use tie for #2

iray has good mental ray compatibility: mental ray is the primary renderer of nearly half the users

Fast adoption: latest version in production within 6 months of FCS

Add-in Board opportunity:60% of users upgrade their GPUs, and 18% do it twice or more per PC

New System opportunity:+2,000 new licenses/month, often done with a new system purchase

Server opportunity: average 6 dedicated machines per site

iray - a Good Fit for Designers & NVIDIA from end user survey 10/6/2010

Page 5: 3ds Max 2012 with iray  Join the Rendering Revolution

NVIDIA Confidential

GPUs Accelerate 3ds Max 2012 From faster interaction to faster Photo-Real Results

*5X faster on a Fermi GPU (vs. a quad-core CPU)

Quadro 4000 and 5000 for Optimal Viewport Graphics:

Quadro Performance Driver for superior viewport speeds

Quadro Geometry Engines give +2X speed increaseon large models with cohesive meshes

All Subscription Users get:Intuitive workflow for predictable, photo-real results

CUDA-enabled iray for accelerated rendering with +5x Rendering Performance*

Page 6: 3ds Max 2012 with iray  Join the Rendering Revolution

NVIDIA Confidential

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3ds Max 2012 iray – Speed-Up vs. CPU +2.5X Boost from Fermi over Last Generation

+2.5X+2.7X

(same system, just changing boards)

Page 7: 3ds Max 2012 with iray  Join the Rendering Revolution

NVIDIA Confidential

Quad-Core CPU

Quadro 4000

Quadro 5000M

Quadro 5000

Quadro 6000 or Tesla C2050

2 Quadro 5000

Quadro 5000 & Tesla C2050

2 Tesla C2050

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+3.5X Cores = +3.7 Speed

3ds Max 2012 iray – Speed-Up vs. CPUContinual Scaling with Fermi CUDA Cores

(same system, just changing boards)

Page 8: 3ds Max 2012 with iray  Join the Rendering Revolution

NVIDIA Confidential

The Professional AdvantageUpgrading to the best possible

graphics and rendering experience

3ds Max iray PerformanceKeep the largest of scenes and output resolutions running at +5X speed with the industry’s largest memory in Quadro/Tesla

3ds Max Graphics PerformanceHandle texture intensive scenes with the industry’s largest graphics memory+2x speed on large mesh models with Quadro Fermi geometry engines

Certification & RecommendationQuadro 4000 and 5000 certified now;all other Quadro's coming

Highest ReliabilityDedicated Testing, 3X Warranty & AvailabilityShipping in all Major Workstation OEM’s

Page 9: 3ds Max 2012 with iray  Join the Rendering Revolution

NVIDIA Confidential

Suggested 3ds Max Board Configurations

$1,000 ESP $2,500 MSRP

*over single quad core CPU** versus consumer graphics

3ds Max Seat Good 3D artists wanting accelerated viewports and increased texture memory

Quadro 4000 – a single slot Fermi solution Up to + 35% greater interactive performance**2 GB of frame buffer for texture heavy scenesGeometry Engines help large mesh modelsAlso gives 3.5x speed up* to iray rendering

3ds Max Seat Better3D artist working with larger models and textures or GPU ray tracing

Quadro 5000Up to + 40% greater interactive performance**2.5 GB of frame buffer for texture heavy scenesMore Geometry Engines help large mesh modelsAlso gives 5x speed up* to iray rendering

3ds Max Seat Best3D artist working with larger models and textures or GPU ray tracing

Quadro 6000Up to + 50% greater interactive performance**6 GB of frame buffer for maximum texturesMax Geometry Engines help large mesh modelsAlso gives +6x speed up* to iray rendering

$5,000 MSRP

Page 10: 3ds Max 2012 with iray  Join the Rendering Revolution

NVIDIA Confidential

GPU Ray Tracing Configurations (iray)

*over single quad core CPU

Workstation GoodDesigners needing efficient rendering and fast viewport graphics

Quadro 50005x iray speed* for +67% scene & res. size**

Network Rendering GoodFast and Efficient Render Node

(2) Tesla C2050 or Tesla M205012x iray speed* for +67% scene & res. size**

Workstation BetterDesigners wanting faster rendering decisions

Quadro 5000 + Tesla C205010x iray speed * for +67% scene & res. size**

Workstation BestDesigners working with large scenes or resolutions

Quadro 6000 + Tesla C2070or Quadro Plex 7000 (for easy configuration)12x iray speed * for +166% scene and res. size**

**vs. consumer GPUs

Network Rendering BetterVery Fast Render Node

(4) Tesla C2050 or Tesla M205024x iray speed* for +67% scene & res. size**

Network Rendering BestVery Fast Render Node for Largest Scenes & Res.

(4) Tesla C2070 or Tesla M2070or (2) Quadro Plex 700024x iray speed * for +166% scene and res. size**

Page 11: 3ds Max 2012 with iray  Join the Rendering Revolution

NVIDIA Confidential

Marketing DeliverablesCompleted

• Landing Page• Key Visual• Benchmarks• Survey • Sales Preso• WTB links• FAQ• Partner landing page • Web banners• 1 Pager (by EOW)

Events (Nov 30-Dec 2)• Autodesk University


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