3sixty Live – Email Design
February 14, 2012
Goals for Today:
• Basic Rules for Email Design
• Specific Features of ExactTarget Software
• Tips/Tricks for Email Marketers
Importance of a Preheader
Hierarchy of CTAs
• Button
• Text links
• Graphic Size
A Good Subject Line…
• Approx. 35 characters maximum
• Testing A/B – GEOs
• Unique each send
Test Rendering in Diff. Environments
• Mac/PC, & Mail Clients
• Problem spots: breaks, <ul> <li>, HTML icons,
padding, background images
Styling Email for Images Off
• Adding Alt tags
• Formatting text
• Background
Importance of Alias Tags
What’s Reply Mail Management?
Using Send Classifications
Sender Profile
Using Send Classifications
Delivery Profile
Using Send Classifications
Send Class
Pre Populated Twitter Icon
• http://twitter.com/home?status=TwitterStatus
• http://www.hypergurl.com/urlencode.html
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