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MARKETING IS TOUGH
CONSUMERS ARE
TUNING OUT TRADITIONAL
ADVERTISING
X
THE CONSUMER IS NOW THEExpert
“Ninety-two percent of consumers around the world say they trust earned media, such as word-of-mouth
and recommendations from friends and family, above all other forms of advertising…”
-Nielsen’s Global Trust in Advertising Survey
=WORD-OF-MOUTH SOCIAL INFLUENCE
TYPESOFInfluencers
This is excerpted from a chapter
in The Ultimate Guide to
Influence Marketing.
Get your copy here.
Old school
definition of
“influencer”
BRAND AWARENESS CAMPAIGNS
Activation typically involves product
placement or endorsement
through various social channels.
MONEY
INFLUENCERSMOTIVATED
BY
LIMITED
BRAND AFFINITY
PRIOR TO
CAMPAIGN
THANK YOU FOR PURCHASING
PLEASE COME AGAIN.
impressions
Executives & Journalists
Old school
definition of
“influencer”
PRESS, THOUGHT LEADERSHIP, LEAD GEN
Activation typically involves sharing
articles on a blog or various social
networks.
MOTIVATED BYCREDIBILITY
TRUST
AND STATUS
IMPRESSIONS
IMPRESSIONS
IMPRESSIONS
Span of campaign
Semi-Pro Bloggers
DIRECT RESPONSE & LEAD GEN
Activation typically involves product
placement or endorsement in a blog post, which is
then shared on social channels
CAUTIONDetermining whether blog trafficis relevant or authentic may be
challenging (click farms).
MOTIVATED BY
PRIZES FOR READERS
AND
CASH PRIZES FOR
THEMSELVES
EngagementBEST FOR AUDIENCE
Everyday Consumers
AWARENESS, CONTENT GENERATION, DIRECT RESPONSE, OR LEAD GENERATION
Activation may include re-sharing content, creating original content,
tagging or referring friends, or completing
surveys.
FINDING INDIVIDUALS
WITH RELEVANT
ENGAGEMENT IS THE
BIGGEST CHALLENGE.
MOTIVATED BYVIP TREAMENT
BRANDED INCENTIVES
DUE TO STRONG BRAND
AFFINITY
Best goals and KPIs
for your campaigns
The impact of each
type of content
How to choose the
best incentives
Where to find
influencers
And that’s only the bare basics. Would you like to learn more?
How to engage your
influencers
Advantages of
influence marketing
on 8 different social
platforms
Get My FREE Copy
Click to download The Ultimate Guide to Influence Marketing