5 Key Takeaways from “Google Analytics Usage

Among Marketers”"

Research  report  by:    

Stop  using  gut  ins+ncts.  

•  40%  of  marketers  use  intui+on  to  make  decisions.    

•  Many  of  these  marketers  aren’t  measuring  the  outcomes  of  their  decisions.    

•  Guessing  wrong  wastes  <me  and  resources!  

Stop  using  gut  ins+ncts.  

•  Knowing  your  page  view  count  is  fine,  but  strategic  use  of  Google  Analy<cs  can  help  you  put  real  data  behind  your  marke<ng  campaigns.    

•  Use  ac+onable  data  to  drive  your  decisions.    

Calculate  the  actual  value  of  clicks.  

•  PuFng  a  dollar  value  on  social  media  campaigns  or  content  downloads  can  be  a  challenge.    

•  That’s  why  only  one-­‐third  of  marketers  track  their  ROI.    

Calculate  the  actual  value  of  clicks.  

•  Leveraging  Google  Analy<cs  can  help  you  aIribute  actual  dollar  amounts  to  customer  ac<ons.  

•  Establishing  values  for  certain  ac+ons  in  Google  Analy+cs  allows  you  to  calculate  ROI  and  prove  the  profitability  of  your  campaigns.    

Use  analy+cs  consistently.    

•  Only  37  percent  of  marketers  regularly  use  analy+cs  to  gain  insight.    

•  When  you  are  strapped  for  <me,  analyzing  data  can  fall  to  the  wayside.    

Use  analy+cs  consistently.    

•  Properly  analyzing  past  customer  behavior  allows  you  to  make  educated  predic+ons  about  future  behavior.    

•  Even  though  analysis  can  be  <me-­‐consuming,  using  analy<cs  to  improve  marke<ng  campaigns  can  save  <me  in  the  long  run.    

Learn  more  about  your  customer.  

•  Tracking  customer  paths  and  running  behavior  reports  helps  you  understand  what  people  are  doing  on  your  website.    

•  But  only  24  percent  of  marketers  create  and  test  hypotheses.    

Learn  more  about  your  customer.  

•  Conduct  experiments  to  collect  real  data  on  customer  preferences.  A/B  tests  can  be  run  through  Google  Analy<cs.    

•  Experiments  give  marketers  valuable  insight  into  what  is  working  well  on  their  website.    

Invest  the  extra  +me  to  use    analy+cs  tools.  

•  Nearly  half  of  all  marketers  report  that  data  is  their  most  underu+lized  asset.    

•  They  are  too  busy  to  set  up  Google  Analy<cs  tools  prior  to  launching  a  campaign.      

Invest  the  extra  +me  to  use    analy+cs  tools.  

•  The  Formstack  report  walks  through  the  basics  of  UTM  parameters,  conversion  goals,  and  traffic  channels.    

•  Although  it  takes  more  effort  to  set  up  robust  tracking  in  Google  Analy<cs,  it’s  worth  it  when  that  ac+onable  data  starts  rolling  in.    

Download  the  2014    Google  Analy+cs  Report  

 Want  to  learn  how  you  can  use  Google  Analy<cs  

to  your  advantage?    

Download  the  report  now!