5 Most Effective Ways to

Promote Your Events

Promoting events is something anybody looking to build their personal brand should pursue. Whenever you’re looking to

make an impression on people, it always helps to have those people together with you. Creating and organizing events is

one of the keys to creating a personal brand: it’s how you’ll differentiate whether or not you’re able to walk the talk for

others. There are few things better for that then crafting an energetic room with brilliant ideas and people.

Who’s your audience?

The first step towards successful event

promotion is having a good product that fits in

with the audience you’re targeting.

You should be as excited hosting the event as

people should be in coming.

Aim high for speakers.

While you’re in the planning stage, aim high

with the speakers! They’re going to be the main

draw for your event, so make sure you get a list

together of your perfect speakers, and make

sure you reach out to all of them.

Reach out to local influencers.

Now that you have a perfectly tailored event

with awesome speakers, it should be easy to

define and reach out to influencers in the area.

Invite them and their groups to come out to the

event with personalized promo codes. Be

generous with group discounts for people you

know will spread the word: if your event is

something you’ve positioned to be awesome for

their audience.

Stress exclusivity and time

pressure.

When you’re talking with influencers and

potential attendees, stress the time pressure of

limited tickets, and tiered pricing, as well as the

exclusivity of any promo codes or discounts

you offer, and the exclusivity of the event itself.

Create a community of followers.

Now that you have a bunch of attendees who

show up, make sure you put on a great event!

It’s easier said than done, but prepare for

anything beforehand. Make sure the event has

the energy it needs to have to be magical.