WAYS TO ATTRACT5CUSTOMERS TO YOUR ONLINE STORE
www.composity.com
to invest and to experiment in order your online store to become well
known and profitable.
You have to make an effort
WHATSo,
TO DO ?
SEO1 SEARCH ENGINE OPTIMIZATION
Yes, it is difficult.Yes, it is slow to achieve the desired results. And yes, it is not cheap.
But you simply can’t do without it.
" The three essential elements of aneffective SEO are effective
communication, useful informationand high quality backlinks."
– SEO Refugee
SOCIAL MEDIA2 Facebook, Twitter, LinkedIn, Pinterest…
It is now clear to everyone that social media areused for brand building.
But should you use all of them?
Then.....what?
NO!
Determine age, gender,location, interests.
Find out where they are.
If they are on Facebook, there is no point advertisingon Twitter.
Don’t waste energy and money wherethere is no point of that.
who your customers are –
'We don't have a choice on whetherwe DO social media, the question is
?'
– Erik Qualman
how well we do it
CONTENT MARKETING3Definitely a must!
Content marketing is essential component ofbrand’s online marketing strategy.
It's designed to attract, engage and convert.
Basically it's all about providing , on a consistent basis.
valuablereliable information
"Branded content is created for acompany. A content brand is created
for a valuable company."
– Drew Davis
REFERENCE BONUSES4“Recommend to a friend”
The customers want price cuts, discounts and tocollect points which could be used to buy atlower prices.
Give them what they want!
REFERENCE BONUSES4“Recommend to a friend”
Have special offers.
Specify for orders above a certainminimal amount of money.
Sent a and provide discount to all customerswho subscribed.
Show them for up-sells and cross-sells.
free shipping
newsletter
related products
"If you do build a , customers tell each other about that.
Word of mouth is very powerful." – Jeff Bezos
great experience
MARKETING CAMPAIGNS5Advertising and Email Campaigns
Internet is one of the leading marketing channels.
Send based on customer behavior andreferences . Tell stories through campaigns thatget audiences' full attention. Use AdWords, FacebookPromoted Posts, Twitter Video Ads etc.
USE IT! targeted emails
attention-grabbing
Doing business without is like winking at a girl in the dark. Youknow what you are doing, but nobody
else does.”
advertising
– Walter Steward
www.composity.comVisit us at
software innovations
Recommended
