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Page 1: [500DISTRO] The Early Stage Growth Playbook: Testing Features, Debunking "Best Practices," & Rethinking the Org Chart

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The Early Stage!Growth Playbook!

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Aihui Ong (i-we)!Founder & CEO!

Page 2: [500DISTRO] The Early Stage Growth Playbook: Testing Features, Debunking "Best Practices," & Rethinking the Org Chart

@LoveWithFood / @aihuiWhat Is Love With Food

HELP CONSUMERS DISCOVER ORGANIC OR ALL-NATURAL SNACKS

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@LoveWithFood / @aihuiBrands We Work With

Non-GMO Gourmet Popcorn

Seattle, WA

Non-GMO Coconut Chips

San Francisco, CA

Goat’s Milk Caramel

Brookfield, VT

All-Natural Salsa

Albuquerque, NM

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@LoveWithFood / @aihuiCompany

2.5 year old

13 team

$2MM revenue

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GROWTH FOCUS!for early stage!

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@LoveWithFood / @aihuiPrioritize - Tracking & Analytics Tools

“War is 90%

information”

War is 95% server-side

information

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@LoveWithFood / @aihuiPrioritize - Homepage

Test Image

Test Messaging

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@LoveWithFood / @aihuiUser Testing Video

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@LoveWithFood / @aihuiCurrent Funnel

Homepage Click Learn More

About Page

Snack Box

Click on ChooseShopAbout

PageFAQ

General Membership

Questions

How It Works

10 CLICKS!LATER

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@LoveWithFood / @aihuiMore

explanation

Show Past Boxes

Urgency

How It Works

Testimonials

Links to Pricing Page

Links to About

A B

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@LoveWithFood / @aihuiA vs B Results

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@LoveWithFood / @aihuiTest Conclusion

User feedback provides ideas on WHAT to test BUT users are NOT always right!

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How to collect user feedback?!

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@LoveWithFood / @aihuiWays To Collect User Feedback

$100/3 tests

$63/month

$5/test

Y U NO LOVE WITH FOOD LOTSA LOVE WITH FOOD

FREE

FREE

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Who on your team!has the closest contact!

to CUSTOMERS?

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@LoveWithFood / @aihuiCustomer Happiness Team

1. Customer service are the EYES & EARS of the Company

2.Weekly meeting to discuss issues

3.If you can fix one thing, what would it be? design, copy etc

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@LoveWithFood / @aihuiCS Are Product People Too!

Make It Fun!Award Prizes

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@LoveWithFood / @aihuiA B

$2

More explanation

Urgency

Photos of customers

Unboxing video by customer

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@LoveWithFood / @aihuiA vs B Results

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@LoveWithFood / @aihuiGrowth Ideas

1 QUARTER 1 DAY 3 GROWTH IDEAS

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@LoveWithFood / @aihuiGrowth Ideas

gluten free box

Partnershipsmoms

brides

new funnel

special offers

food banks

referral program

tv

paypalbumper stickers

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@LoveWithFood / @aihuiToo Many Ideas. What to Test?

Rule #1 !Always Be!

Testing

Rule #2 !Pick 1 Metric!

to Improve On

Rule #3 !Start With Low!

Hanging Fruit Ideas

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THE END !

Aihui Ong (i-we)[email protected]!

@aihui