Transcript
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    CONTEMPORARY ISSUE ON SEMINAR

    A STUDY ON

    Online Trading

    Session: 200911

    Presented at

    Submitted By: - Submitted To:-

    Manish Kumar Mr. Rajat Mendiratta

    MBA II Sem.

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    Acknowledgement

    The beatitude, bliss & euphoria that accompany successful completion any task

    would not be completed without the expression of appreciation of simple virtues

    to the people who made it possible.

    So, I take my immense pleasure in expressing a whole hearted thanks to all the

    faculty members who guided me all the way making this project successful.

    It is my privilege to express a deep sense of gratitude and thanks to Mr. RAJAT

    MENDIRATTA for providing us various information directly related to project.

    I am also thankful to Mrs. MAHIMA RAI (H.O.D.) for her guidance & cooperation

    in this work.

    I extend my gratitude and thankfulness to Apex Institute of Management &

    Science.

    Date:11/05/2010 Submitted By:

    (Manish

    Kumar)

    Place: Jaipur

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    Preface

    The underlying aim of the seminar on contemporary issue as an integral part of

    MBA program is to provide the students with practical aspects of the organization

    working environment.

    Such type of presentation helps a student to visualize and realize about the

    congruencies between the theoretical learning in the premises of college and

    actual followed by the organization. It gives the knowledge of application aspect

    of the theories learnt in the classroom.

    The seminar project in Online Trading is a complete experience in itself, which

    provide me with the understanding. This has become as inspirable of my

    knowledge of management being learned in MBA program.

    Executive Summary

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    There were times when man was a wanderer or a normal. He himself had to go place to

    place in search of food, water and now everything is available at your doorstep just at the

    click of the mouse. The growth of information technology has affected almost all sectors

    of life. Internet has enabled us to get every information at our doorstep. When Internet

    has affected all sectors he could stock markets the most important player of the

    economy, has remained far behind? Like all other sectors Internet has set its feet in the

    stock markets also.

    All of these positive features of internet trading may lead the unwary investor to believe

    that Internet trading is a way to take control of their finances and save more money in the

    process. Unfortunately, this is not always the case. The advantages of Internet stock

    trading have also its weaknesses and these weaknesses present significant drawbacks for

    the average investor.

    First and foremost, the average investor is not an expert in the financial markets. There is

    a danger for allowing the autonomy of online trading to hull you into the belief that you

    are an expert investor. An online investor sitting at home at a personal computer also

    foregoes proper investment advice and financial planning, perhaps among the most

    valuable services provided by traditional brokers.

    Contents

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    1. Introduction

    (A) Capital Market

    1

    (B) Stock exchange

    4

    2. Online Trading

    8

    3. Research Methodology

    30

    4. Conclusion

    38

    5. References

    39

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    Chapter 1

    Introduction to the capital market

    The capital market is the market for securities, where companies and the government

    can raise long term funds. The capital market includes the stock market and the bond

    market. Financial regulators ensure that investors are protected against fraud. The capital

    markets consist of the primary market, where new issues are distributed to investors, and

    the secondary market, where existing securities are traded.

    Capital market thus plays a vital role in channelizing the savings of individuals for

    Investment in the economic development of the country. As a result the investors are not

    constrained by their individual abilities, but by the abilities of the companies, which in

    turn enhance the savings and investments in the country, liquidity of capital market is an

    important factor affecting growth.

    Since projects require long term finance, but on the other hand, the investor may not like

    to relinquish control over their savings for a long time. A liquid stock market ensures a

    quick exit without incurring heavy losses or costs. Thus development of efficient market

    system is necessary for creating conductive climate for investment and economic growth.

    Capital market Segment Primary And Secondary

    Broadly , the comprises of two segments the new issue market which is commonly

    known as primary market and the stock market which is known as secondary market.

    Primary

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    A primary offering, such as with a corporate bond, means you are buying it

    directly from the issuer, at par value, usually. A secondary market is where you

    sell or buy existing issues. I.E. If you bought a bond last year, now need to get

    your principal, you can sell it in the secondary market. You may not get par value.

    If rates are up since you bought the bond, then you will likely have to sell it at a

    discount to be able to get rid of it. If rates have fallen since you bought it, you

    could get a premium for it.

    Secondary

    The market where securities are traded after they are initially offered in the primary

    market. Most trading is done in the secondary market. To explain further, it is trading in

    previously issued financial instruments. An organized market for used securities. Bombay

    Stock Exchange (BSE), National Stock Exchange NSE, bond markets, over-the-counter

    markets, residential mortgage loans, governmental guaranteed loans etc.

    Secondary Market refers to a market where securities are traded after being initially

    offered to the public in the primary market and/or listed on the Stock Exchange. Majority

    of the trading is done in the secondary market. Secondary market comprises of equity

    markets and the debt markets. For the general investor, the secondary market provides an

    efficient platform for trading of his securities. For the management of the company,

    Secondary equity markets serve as a monitoring and control conduitby facilitating

    value-enhancing control activities, enabling implementation of incentive-based

    management contracts, and aggregating information (via price discovery) that guides

    management decisions.

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    INDIAN CAPITAL MARKET AT GLANCE

    1.

    2020th century

    1908 Formulation of Calcutta stock exchange

    1939 Formulation of Lahore and madras stock exchange

    1940 Formulation of U.P and Delhi stock exchange

    1956 Securities contract and regulation act enacted

    1957 Scam of Haridas Mundhra

    1988 Securities and exchange board of India set up

    1991 Scam of MS Shoes

    1800

    Trading of shares of east India company in Kolkata AndMumbai

    185

    0

    Joint stock company came into existence

    186

    0

    Speculation and feverish dealing in securities

    187

    5

    Formulation of stock exchange of Mumbai

    1894

    Formulation of Ahmadabad stock exchange

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    1992 SEBI given power Under SEBI act,1992

    1993 Formation of National stock exchange

    1995 HARSHAD MEHTA Scam

    1995 SESA GOA Scam

    1997 CRB scam

    1998 BPL And Videocon Scam

    21st century

    2000 Depositories came into existence (electronic form of

    shares)

    2001 Ketan Parekh scam

    2002 Start of rolling settlement and banning of Badla trading

    2002 Introduction of T+3 settlement in April

    2003 Introduction of T+2 settlement in April

    2005 BSE Sensex touches all time high 6954 in January

    2006 BSE Sensex touches all time high 12500,the highest

    intraday fall of 1100

    2007 BSE reaches the level of

    2008 BSE touches all time high in January 2008

    2008 Sensex saw its highest ever loss of 1,408 points at the end

    of the session.

    2008 Sexsex saw its 15 month low,from its all time high

    2009 Sexsex saw its down trend &highest ever loss because of

    Satyam case.

    BRIEF ABOUT THE STOCK EXCHANGES

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    Stock Exchange is a market like any other centralized market where both buyers

    and sellers come and conduct their business of purchase and sale of shares &

    securities. In other words, it is a market place for shares and securities where

    trading takes place in a controlled and protected environment.

    MEANING OF STOCK EXCHANGE

    A stock exchange, share market or bourse is a corporation or mutual organization which

    provides "trading" facilities for stock brokers and traders, to trade stocks and other

    securities. Stock exchanges also provide facilities for the issue and redemption of

    securities as well as other financial instruments and capital events including the payment

    of income and dividends. The securities traded on a stock exchange include: shares issued

    by companies, unit trusts and other pooled investment products and bonds. To be able to

    trade a security on a certain stock exchange, it has to be listed there. Usually there is a

    central location at least for recordkeeping, but trade is less and less linked to such a

    physical place, as modern markets are electronic networks, which gives them advantages

    of speed and cost of transactions. Trade on an exchange is by members only. The initial

    offering of stocks and bonds to investors is by definition done in the primary market and

    subsequent trading is done in the secondary market. A stock exchange is often the most

    important component of a stock market. Supply and demand in stock markets is driven byvarious factors which, as in all free markets, affect the price of stocks (see stock

    valuation).

    There is usually no compulsion to issue stock via the stock exchange itself, nor must

    stock be subsequently traded on the exchange. Such trading is said to be off exchange or

    over-the-counter. This is the usual way that bonds are traded. Increasingly, stock

    exchanges are part of a global market for securities.

    CONCEPT OF SHARE TRADING

    http://en.wikipedia.org/wiki/Bond_(finance)http://en.wikipedia.org/wiki/Bond_(finance)
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    The concept of share broking emerged after the establishment of the joint stock

    companies. The ownership of the companies was divided into small parts and that every

    part was called share. So, the term Share denominates some part in the ownership of

    the company. The shares are freely transferable subject to the some certain restrictions.

    When the need was felt to sell the shares by the owner of the shares, it was difficult to

    find out the buyers of the shares who want to buy the shares at the price the seller want to

    sell. At that time a need was felt to bring the buyers and sellers on a common platform.

    To solve this problem, a group of persons came into picture, which used to bring the

    buyers and sellers together for the trade of the shares. These persons are called the share

    Brokers who find the persons who wish to buy or sell their securities. The whole process

    of finding the buyers and sellers of the securities by the brokers is called the Share

    Broking.

    The origination of the Indian securities market may be traced back to 1975, when 22

    enterprise brokers under a Banyan tree established the Bombay Stock Exchange (BSE).

    Over the last 130 years, the Indian securities market has evolved continuously to become

    one of the most dynamic, modern international standards both in terms of structure and in

    terms of operating efficiency.

    OPERATIONS OF LUDHIANA STOCK EXCHANGE

    TURNOVER

    Ludhiana Stock Exchange is one of the leading Stock Exchanges among the Regional

    Stock Exchanges of the country, and has been providing trading platform for the

    investors situated in Punjab, J&k, Himachal Pradesh & Chandigarh. At present, it has 357

    listed companies and among them, 231 are listed as regional companies. It had been

    generating significant amount of the business in the secondary market. It recorded a peak

    turnover of Rs.9154 crores during the year 2000-2001. The structural changes that took

    place in the recent past in the Capital Market of the country had a negative impact on the

    trading volume of the Regional Stock Exchanges. There has been a significant reduction

    of turnover during the financial year 2001-2002, but the reduction in the turnover of the

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    Exchange has been more than adequately compensated by substantial rise in the turnover

    of LSE Securities Limited, a subsidiary of Ludhiana Stock Exchange.

    LISTING

    Listing is one of the major functions of a Stock Exchange wherein the securities of the

    Companies are enlisted for trading purpose. Any Company incorporated under

    Companies Act,1956, coming out with an IPO, has to mandatorily list its shares on a

    StockExchange.

    The Listing Department of Ludhiana Stock Exchange deals with listing of securities,

    further listing of issues like bonus and rights issues, post listing compliance of the

    companies which are already listed with Ludhiana Stock Exchange. The Companies

    desirous of listing its securities on the Exchange have to sign a Listing Agreement

    with the Stock Exchange. After getting the listing approval, the Company has to

    ensure and report compliance of the post listing requirements. The listing section of

    the LSE monitors the post-listing compliance of all the listed companies and follows

    up with the companies,which are found deficient in compliance.

    Functions of Stock Exchange

    Stock exchange is established into the main purpose of providing a market place for the

    members to deal in securities under well laid down regulations and to protect the interest

    of the investors. The main functions of stock exchange are;

    1. It brings the companies and investors together so that the investors can put risk

    capital into companies and thus, companies can use the capital.2. It provides an orderly regulated market for securities.

    3. It provides continuous, ready and open market for selling and buying securities.

    4. It promotes savings and investment in the economy by attracting funds from the

    investors.

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    5. It facilitates take overs by means of acquiring majority of shares traded on the

    stock market.

    6. It acts as a clearing house of business information.

    7. It motivates the managers of well reputed companies, to retain their shares in A

    group, to improve performance.

    8. It induces the managers to improve performance for converting non-specified

    shares into specified shares in the exchange.

    9. It enables the investors to evaluate the net worth of their holdings.

    10. It also allows the companies to float their shares in the market.

    Chapter 2Chapter 2

    On Line TradingOn Line Trading

    Meaning of Online Trading

    Change is the law of nature. There were times when man was a wanderer or a

    normal. He himself had to go place to place in search of food, water and now everything

    is available at your doorstep just at the click of the mouse. The growth of information

    technology has affected almost all sectors of life. Internet has enabled us to get every

    information at our doorstep. When Internet has affected all sectors he could stock

    markets the most important player of the economy, has remained far behind? Like all

    other sectors Internet has set its feet in the stock markets also.

    Internet trading commissions are clearly posted on the websites of the various services,

    and are typically a fixed rate charge, depending upon the type of security being traded

    and the size of trade. In theory, therefore, an Interest investor always knows what

    commission he is being charged on each trade. Internet investors can take as much time

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    at the Brokers' workstations reach the central computer and are matched by the computer

    based on price and time priority.

    Both the exchanges have switched over from the open outcry trading system to a fully

    automated computerized mode of trading known as BOLT (BSE On Line Trading) and

    NEAT (National Exchange Automated Trading) System. It facilitates more efficient

    processing, automatic order matching, faster execution of trades and transparency. The

    scrips traded on the BSE have been classified into 'A', 'B1', 'B2', 'C', 'F' and 'Z' groups.

    The 'A' group shares represent those, which are in the carry forward system (Badla). The

    'F' group represents the debt market (fixed income securities) segment. The 'Z' group

    scrips are the blacklisted companies. The 'C' group covers the odd lot securities in 'A',

    'B1' & 'B2' groups and Rights renunciations. key regulator governing Stock Exchanges,Brokers, Depositories, Depository participants, Mutual Funds, FIIs and other participants

    in Indian secondary and primary market is the Securities and Exchange Board of India

    (SEBI) Ltd.

    DIFFERENCE BETWEEN ONLINE AND OFFLINEDIFFERENCE BETWEEN ONLINE AND OFFLINE

    TRADINGTRADING

    Nevertheless, with all the convenience of online trading there are still investors who

    prefer the old fashion way of offline trading. Offline trading has lost some popularity but

    it is still the main form of investing. Offline trading offers many benefits as well.

    1. The one benefit that an investor appreciates the most is that they are not alone when

    making investment decisions.

    2. There are experienced and professional brokerage companies that handle their

    investments for them.

    3. Investors are not faced with the challenge of making these vital investment decisions;

    especially, if they do not have the experience necessary to make the appropriate

    investments.

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    4. Also, there is someone there to answer any questions that may cause concerns. Not to

    mention, with offline trading mistakes are less likely to take place. No one wants to throw

    their money away or stand by and watch someone else throw their money away. It may

    be wise to hire a professional to assist you in making the correct investment decisions if

    you feel you lack the knowledge necessary.

    Points of difference between online trading and ofline trading are

    as follows:

    1. Online trading is very expensive as compare to manual trading or offline trading.

    2. Online trading consumes less time as compare to manual trading.

    3. Online trading has very helpful to finding the records easily but offline trading takes

    more time to finding the records.

    4. In the help of online trading, there is no chance of any errors while doing the trading.

    in offline trading there are some errors exist like barriers of communication .

    5. With the help of online trading, we know the international market rate of share very

    easily.

    DEMATERIALISATION OF SHARES

    Dematerialization is the process where in shares certificates or other securities held in

    physical form are converted into electronic form and credited to demat account of an

    investor opened with a depository participant. SEBI has made compulsory trading of

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    shares of all the companies listed in stock exchanges in demat form with effect from 2nd

    January 2002.The procedure of opening a demat account with DP is similar to opening an

    account with a bank.

    ELECTRONIC SETTLEMENT OF TRADE

    A. Procedure for purchasing dematerialized securities

    The procedure for purchasing dematerialized securities is also similar to the procedure for

    buying physical securities.

    1. Investor instructs DP to receive credits into his account in the prescribed form.

    There may be one time standing instruction or separate instruction each time to

    receive credits.

    2. Investor purchases securities in any of the stock exchanges linked to depository

    through a broker.

    3. Broker receives payment from investor and arranges payment to clearing

    corporation.

    4. Broker receives credit to securities in clearing account on the payout day.

    5. Broker gives instructions to DP to debit clearing account and credit clients

    account. Investor receives shares into his account by way of book entry.

    B. Procedure of selling dematerialized securities

    The procedure for selling dematerialized securities in stock exchanges is similar as

    selling physical securities. The only major difference is that instead of delivering physical

    securities to the broker, the investor instructs his DP to debit his demat account with the

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    for stock transactions. with incredible foresight, he saw the solution at hand, some day

    everyone would own computers and invest through them with unprecedented efficiency

    and control. And today his dream has become a reality.

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    SHARE OF ONLINE TRADING IN TOTAL CASH TURNOVER OF

    NATIONAL STOCK EXCHANGE

    TABLE-1(year 2008)

    MONTH CASH TURNOVERONLINE TURNOVER

    (RS. CRORES)

    RATIO

    January 1,48,829.84 1,130.49 0.76

    Februmy 1,35,932.23 1,573.62 1.16

    March 60,226.21 849.81 1.41

    April 35,615.63 268.9 0.76

    May 48,329.11 343.92 0.71

    June 42,783.00 238.47 0.56

    July 27,227.76 401.68 1.48

    August 29,417.15 388.98 1.32

    September 35,322.82 453.58 1.28

    October 35,326.454 604.17 1.71

    November 42,132.23 805.86 1.91

    December 54,467.79 1,048.24 1.92

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    Internet Based Trading through Order Routing Systems

    Internet based trading on conventional exchanges, uses the Internet as a medium for

    communicating client orders to the exchange, through broker web sites. Brokers web sites may

    serve a variety of functions. These may include;

    Allowing the clients to directly trade through investors;

    Advertise the broker dealers services to potential investors;

    Offer market information and investment tools similar to those offered by information

    vendor or SRO web sites;

    Offer real-time or delayed quote information, continuously update quotes while the

    user visits other sites, or allow investors to create a personal stock ticker;

    Provide market summaries and commentaries, analyst reports and trading strategies

    and market data on currencies, mutual funds, options, market indices and news; and

    Offer investors access to portfolio management tools and analytic programs;

    Information on commission and fees; and

    Account information and research reports.

    In an Order Routing system, a broker offering Internet trading facility provides an electronic

    template for the customer to enter the name of the security, whatever it is to be bought or sold,

    the quantity and whatever the order is a market or limit order. Once the brokers system receives

    this information.

    Use of Internet as Alternative Trading Systems (Provision for price discovery

    and matching outside conventional exchanges)

    In foreign jurisdiction, Alternative trading systems have been developing outside

    conventional securities markets, which provide investors with additional proprietary electronic

    trading facilities for securities that are traded principally on securities exchanges, or other

    organized markets. They have price discovery functions, matching systems and crossing systems.

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    Follow market events in-depth

    Receive a wealth of free commentary and analysis about stock markets and

    the global economy

    Conduct extensive financial research on any company

    One of the great appeals of using an online trading account is the fact that the account belongs to

    you, and is under your direct control. When you want to buy or sell stock, you no longer need to

    call your broker on the phone; hope that he is in the office to place your order; possibly argue

    with the broker about the order; and hope that the transaction is executed instantly.

    At the most basic level, an online trading account gives you more agility in buying and selling

    stocks. This is through sophisticated information streams, dedicated trading platforms and

    sophisticated tools for accessing the markets.

    Every broker house aims at providing the investor with the best price available. Also due to the

    high level of transparency with regard to display of information relating to the specific stocks

    and company profiles, you will be able to get the best quote for your orders.

    Online trading offers you greater transparency by providing you with an audit trail. This involves

    a complete integrated electronic chain starting from order placement, to clearing and settlement

    and finally ending with a credit into your depository account. All these stages are subject to

    inspection, thus bringing in transparency into the system.

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    Online trading integrates your bank account, your trading account and your demat accounts,

    which leads to easy and paperless trading for you.

    You as an Investment online customer will be able to execute the entire trading transaction, right

    from logging on to our site, to the execution and settlement of your bank account, in a very short

    period of time.

    Trading on the net, gives even the smallest retail investor access to information that earlier was

    available only to the big traders. This provides a level playing field for all investors in the

    securities market.

    This method of trading reduces the settlement risk for the investor, as in this case all short sell

    orders are squared off at the specified cut-off time and not allowed to be carried forward.

    In the case of a demat account your demat account is checked by us before executing your sell

    transaction. This reduces the settlement risk for the buyer, who is assured of the delivery of the

    securities and for you as a seller of the securities

    Every trade is confirmed immediately and you will receive an on-screen confirmation following

    every trade with full details for your records. This avoids costly errors that would have been

    discovered when it is too late.

    Your Bank, Depository and online account are integrated for your convenience. Various broking

    houses provide access to many of the popular banks.

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    The. bank account linked with the trading account invariably has an A TM free. Most partner

    banks offer Internet banking as well. This results in ones money becoming available to him

    whenever he like from his trading account. Conversely in case he spot an opportunity in the

    market he can immediately allocate money from his savings account to his trading account and

    make profits.

    6.) Unparalleled Safety:

    Most sites are secure using 128-bit algorithms -highest available commercially anywhere in the

    world. Moreover even if somebody broke in and tampered with ones account the money from

    the stocks he sold or the stock bought from the money in his account is in his account only.

    7.) Reduces the settlement risk:

    This method of trading reduces the settlement risk for the investor, as in this case no Short sale is

    possible i.e. the seller will not be able to sell the securities unless he has their actual possession.

    In the case of a demat account (required for an online transaction), when a seller wants to sell the

    securities, his demat account is checked by the Depository Participant before executing the sale

    transaction. This reduces the settlement risk for the buyer, who is assured of the delivery of the

    securities.

    8.) Offers greater transparency:

    Online trading gives greater transparency to the investors by providing them an audit trail. This

    involves a complete integrated electronic chain starting from order placement, to clearing and

    settlement and finally ending with a credit to the depository account of the investor. All these

    stages are subject to inspection, thus bringing in transparency into the system.

    9.) Ease of trade:

    It is the ease of doing the trade through net, with a click of mouse, one can buy or sell any share

    that is dematerialized.

    Other than the above-mentioned advantages, Internet trading provides some additional

    advantages to the investors, brokers and also helps the nation to channelize the resources. Net

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    trading would increase competition in the market hence increase in the bargaining power of the

    investors. The entire communication between the investor, broker and exchange would take

    place within milliseconds.

    PROBLEMS OF ONLINE BROKING

    There is a flip side to everything and online trading is no exception.

    Chart

    21%

    23%

    27%

    11%

    14%

    4%

    More Costly

    Lack Of Know ledge

    Loyalty to Traditional Broker

    Lack of Trust

    Slow Speed

    Other

    Source:- www.lse.co.in

    27% Loyality is of traditional broker

    23% people says that online trading is more costly than manual trading.

    21% people not prefer online trading because of lack of knowledge.

    So, the main problems of online trading are as follows:

    1.) "Server not found":

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    This may appear on ones screens when he is desperately trying to get out of an unprofitable

    position. Some of the online sites are providing a telephone number for use in case their sites are

    overloaded or their server down.

    2.) Connectivity of the Broker with NSE:

    Recently ICICI Direct had a connectivity problem with the NSE for two and halfhours during

    trading hours. This problem is rare but be alive to its possibility.

    3.) Cyber attack:

    In the event of a malicious attack on the systems of ones broker he is protected only if the

    company is taking proper precautions against such attacks and if proper backup is regularly been

    taken. He may like to choose a brokerage that has a stated security policy and contingency plan

    in place.

    4.) Non-availability of a seamless interface:

    As a client one will access the NSE through a server of the online brokerage and this may

    involve queuing delays. If a number of client access the server the server takes its own time

    sending the orders to the NSE server. He must check out the seamlessness of this interface before

    selecting an online brokerage. The faster the orders are processed the more seamless is the

    interface.

    5.) Non- availability of personalized advice:

    If one like to ask his broker "Aaj kya achcha lag raha hai" he may not be able to do so. If he

    want advice on a particular stock in his portfolio he may not even be able to get that.

    6.) Margin:

    If Internet trading alone is not fast and furious enough; many people are trading on margin. That

    is where the brokerage firm lends you money by leveraging his account, allowing him to buy a

    large amount of securities by putting up only a small amount of money. He may have forgotten

    what he read in the small print of his agreement, but the brokerage firm has the right to change

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    the maintenance margin requirements without any warning or notice to him. In fact, the firm has

    the right to liquidate his securities holdings (and it can pick and choose which ones) without any

    notice to one if he fail to meet the margin call. And there he was leveraged to the hilt, hoping to

    hit a home run when he discovered that he is required to make a large deposit that he cannot

    make. The next thing one know, the firm is selling off his securities at a point in time that is not

    the best for him. These are the perils of trading on margin.

    7.) Little use of advisory services:

    The advisory services being promised by the brokers would be of little use to investors looking

    for an insight into the market. Many would not like to rely on research reports, which are there

    for all. So, net investors will have to do their own research and take their own decision, whether

    wild or wise.

    8.) Increased charges:

    Some of the brokers are of the view that they would have to provide advisory services to the

    customers. But with increased volumes, they will have to follow the international practice of

    charging a little more than the normal charges from a customer looking for personal advice.

    WHY PEOPLE ARE BENDING TOWARDS ONLINE TRADING

    Several broking houses now offer online trading facilities. You can trade online with e-

    brokerages such as ICICI Direct, Kotakstreet, India bulls, India info lines 5paisa.com and

    HDFC securities.

    If you are already comfortable trading with your regular broker, here are few reasons why you

    may consider switching to trading online, or at least another avenue of trading. an obvious

    advantage of online trading is that your transaction would be virtually paperless. Your trading

    account would be linked to your demat and bank account, ensuring a smooth transaction process.

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    So, generally following steps are followed while doing the trading through the Internet:

    Step-I:

    Those investors interested in doing the trading over Internet system, that is,NEAT - ISX (NSE),

    should approach the brokers and register with the Stock Broker.

    Step-2:

    After registration, the broker will provide to them a login name, password and a personal

    identification number (PIN).

    Step-3:

    The client places order via the net by logging on to his

    The broker accepts and executes the order and

    places it with the exchange

    The exchange accepts the order after checking the share

    The broker makes the payment either directly via the client

    bank account or pays through its own account and recovers

    The exchange receives money and completes the

    The client is intimated about the settlement

    either through the demat or via e-mail.

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    Actual placement of an order, Using the place order window as under can then place an order:

    (a) First by entering the symbol and series of stock and other parameters such as quantity and

    price of the scrip on the place order window.

    (b) Second, fill in the symbol, series and the default quantity.

    Step-4:

    It is the process of review. Thus, the investor has to review the order placed by clicking the

    review option. He may also re-set to clear the values.

    Step-5:

    After the review has been satisfactory; the order has to be sent by clicking on the send option.

    Step-6:

    The investor will receive an "Order Confirmation" 'message along with the order number and the

    value of the order.

    Step- 7:

    In case the order is rejected by the Broker or the Stock Exchange for certain reasons such as

    invalid price limit, an appropriate message will appear at the bottom of the screen. At present, a

    time lag of about ten seconds is there in executing the trade.

    Step-8:

    It is regarding charging payment, for which there are different modes. Some brokers will take

    some advance payment from the, investors and will fix their trading limits. When the trade is

    executed, the broker will ask the investor for transfer of funds by the investor to his account.

    THE MECHANICS OF ONLINE TRADING

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    CLIENT BROKER STOCK EXCHANGE

    Places an order on

    the net on the

    brokers website

    through the

    distinctive I.D.

    code

    Accepts theorder, Checks

    the clients

    Identity and

    places the

    order with the

    stock

    exchange

    Accepts the orderafter checking the

    scrip limit of the

    broker for the day

    Executes the

    orderThe settlement of

    the deal (buy/sell

    order) getsreflected in his

    Demat account.

    The client is

    intimated about

    the execution of

    the deal by e-mail.

    Pays the broker

    pending physical

    delivery.

    Pays the

    Exchange

    though his

    owns account

    and receives it

    from the client

    account.

    Receives the

    money and

    completes the

    settlement

    34

    Rolling Settlement Cycle :

    In a rolling settlement, each trading day is considered as a trading period and trades executed

    during the day are settled based on the net obligations for the day. At NSE and BSE, trades in

    rolling settlement are settled on a T+2 basis i.e. on the 2nd working day. For arriving at the

    settlement day all intervening holidays, which include bank holidays, NSE/BSE holidays,

    Saturdays and Sundays are excluded. Typically trades taking place on Monday are settled on

    Wednesday, Tuesday's trades settled on Thursday and so on.

    Concept Of Buying Limit

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    Suppose you have sold some shares on NSE and are trying to figure out that if you can use the

    money to buy shares on NSE in a different settlement cycle or say on BSE. To simplify things

    for ICICI Direct customers, we have introduced the concept of Buying Limit (BL). Buying Limit

    simply tells the customer what is his limit for a given settlement for the desired exchange.

    Assume that you have enrolled for a ICICI Direct account, which requires 100% of the money

    required to fund the purchase, be available. Suppose you have Rs 1,00,000 in your Bank A/C and

    you set aside Rs 50,000 for which you would like to make some purchase. Your Buying Limit is

    Rs 50,000. Assume that you sell shares worth Rs 1,00,000 on the NSE on Monday. The BL

    therefore for the NSE at that point of time goes upto Rs 1,50,000. This means you can buy shares

    upto Rs 1,50,000 on NSE or BSE. If you buy shares worth Rs 75,000 on Tuesday on NSE your

    BL will naturally reduce to Rs75,000. Hence your BL is simply the amount set aside by you

    from your bank account and the amount realized from the sale of any shares you have made less

    any purchases you have made. Your BL of Rs 50,000, which is the amount set aside by you

    from your Bank account for purchase is available for BSE and NSE. As you have made the sale

    of shares on NSE for Rs.100000, the BL for NSE & BSE rises to 1,50,000. The amount from

    sale of shares in NSE will also be available for purchase on BSE. ICICI Direct

    Future Agenda:

    Under the existing legal and regulatory framework, SEBI registered brokers can offer trading on

    Internet through order is routing systems. However, with the rapid development of the

    technology, we have to evolve fisher steps in this direction it is therefore proposed that as the

    next step link between the depositories and banks shall be established after the necessary

    regulations have been passed. This would reduce the clearing and settlement time and would also

    minimize the risk of all the participants involved in the transactions. We have to look forward

    towards achieving an ideal scenario where all the services related to securities markets including

    marketing of initial public offers on internet, providing investment advisory services to the

    clients, broking, clearing and settlement etc., are provided on the Internet by an intermediary. In

    a nutshell it can be said that we are moving towards a one-stop service center.

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    Chapter 3

    RESEARCH METHOD

    The basic task of research is to generate accurate information for use in decision making.

    Research can be defined as the systematic and objective process of gathering, recording and

    analyzing data for aid in making business decisions.

    There are basically two techniques adopted for obtaining information:

    1. Primary Data.

    2. Secondary Data.

    Primary Data is gathered specifically for the project at hand through personal interviews with the

    accounts officers.

    Secondary data is previously collected and assembled for some project other than the one at

    hand. It is gathered and recorded by someone else prior to current needs of the researcher. It is

    less expensive than the primary data.

    SECONDARY DATA

    Secondary data was collected from Ludhiana Stock Exchange

    Scope of study:

    The study is limited to Ludhiana Stock Exchange , Firoz Gandhi Market Ludhiana

    Data Collection:

    Data is collected from secondary sources.

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    According to this survey we find that 44% people says that we are investing the money

    online from one year and 26% people says that we are investing the money online from 2

    years and 19% to 11% people says that we are investing money online from 3 to 4 year.

    so we can say that now online trading is very popular in the modern market.

    2. How will you describe your experience with on-line trading till date?

    (a) very easy to operate

    (b) very difficult to operate

    (c) not secure

    (d) Any other

    Sample size 100

    0

    10

    20

    30

    40

    50

    60

    Experience

    I find it very easy to operate

    I find it very difficult tooperate

    I feel it is not secure

    Any other

    According to this survey we find that 60% of people find very easy to operate and 15%

    people find diffcuilt two operate and 10% and 15% people find no secure and any other.

    so we can say that online trading is very simple to operate and easy to understand.

    3. what amount of money you invest normally ?

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    0

    5

    10

    1520

    25

    30

    35

    40

    Time

    daily

    weeklymonthly

    more than 1 month

    According to this survey we find that 10% of people do trade Daily and 40% people

    do trade weekly and 32% and 18% people do trade month and more than month. So

    we can say that people are generally invest in stock market weekly basis.

    5. which trading you prefer?

    (a) On line trading (b) Manual trading

    (c) Both

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    SampleSize 100

    0

    10

    20

    30

    40

    50

    Relationship

    On line trading

    Offline trading

    Both

    According to this survey we find that 20% people prefer online trading and 32%

    people prefer offline trading rest of 48% people prefers both. So we can say that

    mostly people are awareness about the on line trading and because of this reason the

    mostly people are optimizing offline trading.

    6. Whether online trading settled in Indian investor psyche

    (a) Yes (b) No

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    Sample Size 100

    0

    10

    20

    30

    40

    50

    60

    70

    Settleled

    Yes

    No

    According to this survey we find that 30% people says yes and 70% people says no. so

    we can find that on line trading is not settled in the Indian psyche because some people

    are not experience towards online trading.

    7. What shortcomings do you feel in Indian On-Line trading ?

    (a) Lack of awareness the investors about on-line trading

    (b) Shortage of domestic technical expertise

    (c) Shortage Of Infra structure

    (c) any other

    Sample Size 100

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    0

    10

    20

    30

    40

    50

    Shortcomings

    Lack of awareness

    Shortage of

    expertise

    Shortage Of Infra

    structure

    any other

    According to this survey we find that 15% of people says lack of awareness 49% says

    Shortage of expertise and 14% people says Shortage Of Infra structure and 22% says any

    other. So we can say that mostly people are shortage of experience about the Indian

    derivatives market or share market.

    8. Which media would you prefer the most for investment?

    (a) T.V (b) Newspaper

    (c) Magazines (D) Journals

    0

    10

    20

    30

    40

    50

    60

    Media

    T.V

    Newspaper

    Magazines

    Journals

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    According to this survey we find that 55% people Prefer T.V and 25% people prefer

    newspaper and 10% people prefer magazines and 10% people prefer journals. So we can

    suggest that mostly people are very easily grapped the knowledge through T.V.

    Chapter 4

    CONCLUSION

    Online trading is the new concept in the stock market. In India, online trading is still at its

    infancy stage. Online trading has made it easy to trade in the stock market as now people can

    trade while sitting at their home. Now stock market is easily accessible by the people. There are

    some problems while doing the trade through the internet. Major problem faced by online trader

    is that the investors are loyal to their traditional brokers, they rely upon the suggestions given by

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    their brokers. Another major problem is that the people don't have full knowledge regarding

    online trading. They find it difficult to trade themselves, as a wrong entry made by them, can

    bring them huge losses.

    Nevertheless to say that online trading has the bright future as the percentage of the trade done

    through online trading is increasing day by day.

    Chapter 5

    References

    BIBLIOGRAPHY

    BOOKS

    C. R. Kothri, Research Methodology, Vishwa Prakshan

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    MAGAZINES

    Business World

    LSEs Magazine

    INTERNET SITES

    www.nseindia.com

    www.bseindia.com

    www.on-linetrading.com

    www.sebi.gov.in

    www.lse.co.in

    http://www.bseindia.com/http://www.on-linetrading.com/http://www.sebi.gov.in/http://www.bseindia.com/http://www.on-linetrading.com/http://www.sebi.gov.in/

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