barclayjones.comRecruitment Technology and Social Media for Recruiters

7 Ideas forSocial Media Strategy

Lisa Jones@LisaMariJonesBarclay Jones

barclayjones.comRecruitment Technology and Social Media for Recruiters

What no social media strategy??Despite the ubiquity of social recruiting, I often come across businesses that don’t have a social recruiting strategy.

That’s because social media is free, and because it’s easy—right? Your workforce is young and hip, knows how to use a mouse,

and have LinkedIn profiles.You have a marketer who seems to know about Twitter. So you’ve just got on with it.  Why have a vision, strategy or tactics for something so basic, free and easy?

barclayjones.comRecruitment Technology and Social Media for Recruiters

Typical Recruiter Objectives Find more candidates Advertise more jobs Reduce costs

…Is that it? That’s the best you can do?

How about…?

barclayjones.comRecruitment Technology and Social Media for Recruiters

1. Sourcing talentYes, obvious, but how?

100s of social sourcing tools. Freebies may not offer value (time= £$€)

Think about training, where the data’s going once it’s found… how to approach passive talent, do you know

your sector well enough?

Some social media objectives

barclayjones.comRecruitment Technology and Social Media for Recruiters

Some social media objectives

2. Vetting of potential staffVeto potential candidates based on “red flags” But

don’t use it to discriminate (big difference). 

Competency based interviewing“how have you used social media to place

candidates?”

barclayjones.comRecruitment Technology and Social Media for Recruiters

3. Generating LeadsTrust me, you don’t have enough leads…

…don’t you want more choice over what you work, want to know what your clients are doing, see how your competitors are trading in your market?

You need more leads, even if swimming in £$€

Some social media objectives

barclayjones.comRecruitment Technology and Social Media for Recruiters

Some social media objectives

4. Advertising RolesYour objective is not to advertise, it’s to attract the

right talent – what’s your plan to do this?

Are you a job board ora specialist consultancy?

barclayjones.comRecruitment Technology and Social Media for Recruiters

5. Marketing your business to talentAdvertising jobs is not marketing

Don’t talk at me, talk to me

Rarely done well by recruiters, and often eroded by bad practice (#jobs #hiring)

…Would you work for you?

Some social media objectives

barclayjones.comRecruitment Technology and Social Media for Recruiters

6. Marketing to attract clientsTalking about yourself = bored clients and no second

date

Don’t save your best forface to face meetings –

you may not get that far!

…Would you buy from you?

Some social media objectives

barclayjones.comRecruitment Technology and Social Media for Recruiters

7. Reducing cost

LinkedIn is not a job board so back off!

Reduce rec to rec fees? Yes, why not?

Social media actually costs money!

Some social media objectives

barclayjones.comRecruitment Technology and Social Media for Recruiters

What’s your plan? What are your objectives for being on social media? What is your strategy? What does success look like? Who is the subject matter expert in your business? How are you going to integrate social media into your

business as well as your business process? How much is social media worth to you

… have objectives – make them realistic and build a plan

barclayjones.comRecruitment Technology and Social Media for Recruiters3/15/2014 12