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Tip #1Clean up your act
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Your ability to (successfully) attract, persuade and close on LinkedIn is “linked” to your profile. You are one click away from business … or a click-through.
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Tip #2Stop sellingStart sharing
The LinkedIn Equation:◦How you show up◦What you share◦How you share
Buymy
product!
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Updates are press releases Create a robust profile; complete every
profile field Use a professional photo Don’t forget the headline Include websites or links (up to 3) Polish summary
◦ experience (employment history + accomplishments)
◦ specialties◦ skills/expertise (endorsements)◦ education◦ organizations
Tip #3Update your profile … often
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Profile Deep Dive
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Broadcasts
Competitive issues Current employer Prospecting
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Your Feed View
Connections = 1st degreeNetwork = 1st + 2nd + 3rd
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Your LinkedIn “Cookies”
Reveal ID to companies Job/career hunting Recruiting
Reveal ID to companies Job/career hunting Recruiting
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LinkedIn Reveals
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Revealing Your Connections
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Visibility
Connections = 1st degreeNetwork = 1st + 2nd + 3rd
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Look for Patterns
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LinkedIn’s SEO Juice
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Status Updates
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Tip #4Group Strategy:Think: “Discussion”
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Company Page or Group?
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Join maximum 50 groups Groups enable backdoor email access (skip InMail
or “Introductions”) Sections:
◦ Discussions◦ Promotions◦ Jobs (LinkedIn paid listings)◦ Jobs Discussions
Read the Group Rules before posting Every group set specific posting and moderation
policies◦ Manager and/or member moderated◦ Section policies◦ New member and new LinkedIn account policies
Groups Deep Dive
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Post Types
Questions Ideas Issues Trending topics Interesting articles (say
why) Technical tips News Advice
Webinars White papers Products Meetings Conferences Events Services
Discussions Promotions
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Tip #5Details Matter
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Group Goal: Discussions
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Avoid exceeding 130 characters Start a discussion = headline and
link to full post Add more details = supporting text Add link to “Attach a link” field
◦ Grabs summary of post/article◦ Resolves post illustration graphic
If You Post It, Will It Fit?
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Maximize Post Fields
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Objective: Call to Action/Engagement
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Objective: Call to Action/Engagement
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Tip #6Reduce friction
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“a leader in building automation and security”
Tip #7Master the indirect sale
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LinkedIn Selling Cycle
Discussions
Engagement
ReputationLinkedIn Profile
Company(Products &
Services)
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Bonus TipDon’t get derailed
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Most groups set to be moderated by managers and members
Post to the appropriate section Flagging = brand diminished with min 2
members New LinkedIn policy on members that are
blocked Blocked: “Requires Moderation” in all
groups (aka LinkedIn jail)
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Focus on Discussions◦ Deliver LinkedIn “business card” & engage
Multiple group posting/same content◦ Risks: cut, paste & run profile
Promotions: Watch post frequency Sell reputation & resource first; then products
or services Make every post an opp to engage, discuss Endorsements = poke
◦ Shortcut for recommendations◦ Poke who you know; not sales/marketing strategy
Summary
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Q & A
Joel DonISA Community Manager@[email protected]
public relations + social media + reputation enhancement
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