A Presentation on MICE Tourism Additional Director General, Ministry of Tourism, Government of India
London New York Tokyo Berlin India
Why the focus on
MICE ?
Global financial Impact of national &
international meetings = US$ 300 Billion
+
Source : ICPB
•High Value Added Industry
• Seamless Industry creating large scale
employment
•Hi-tech Industry introducing the latest
technology
Economic Aspect- MICE Tourism
•Development of regional culture & further
globalization of the region
• Improvement in city environment and civic
life
• Increase international influence &
accelerates non-governmental diplomacy
•MICE delegate becomes a future tourist
Socio ,Cultural & Tourism Aspect of
MICE
Source: ICCA Report 2012
MICE- World Scenario
Europe 55.0%
Asia 17.1%
America (North) 11.9%
America (South) 10.5%
Africa 3.0%
Australasia / Pacific 2.5%
Market Share for Meetings in 2011 by continent
MICE- World Scenario
Source: UIA, Union of International Associations, Year 2012
Top International Meeting Countries in 2011 Country Number of meetings Percentage of all meetings
Singapore 919 9.0%
USA 744 7.3%
Japan 598 5.8%
France 557 5.4%
Belgium 533 5.2%
Korea Rep 469 4.6%
Germany 421 4.1%
Austria 390 3.8%
Spain 386 3.8%
Australia 329 3.2%
• Of a total of 6.681 events tracked, India has a
market share of 1.2% (Asia & Middle East has
18.8% share)
• In terms of delegate attendance, India ranks 25th
As per ICCA…
International Conference and Convention Association
Netherlands
MICE-Indian Scenario
• 85% of tracked meetings had under 1000
delegates
• 94% were less than 2,000
• Average expenditure per delegate per meeting was
US$ 2,568
MICE-Indian Scenario
As per ICCA…
• Economic benefits to the country • A conference delegate spends about 2.5 to 3
times more than the average traveler
• Professional development through interaction
and exchange of ideas
• Networking opportunity
• Raising of financial resources for your
association
MICE - Benefits
MICE - Key Sectors
• Banking & Finance
•Medical
• Automobile
Manufacturers &
Dealers
• Pharmaceutical
• Infrastructure
•Media
China
India
Japan
Thailand
Vietnam
Malaysia
Indonesia
South Korea
Philippines
Hong Kong
Taiwan
New Zealand
Singapore
Australia
Micronesia
Supports Bids for International Events
For events 500 delegates and above –
• Rs. 4.5 lakhs for the winner of the bid for a Conference / Convention in
India
• Rs. 1.50 lakh for the bidder who comes at second or third position at
the bidding stage
For events of 200 - 500 delegates –
• Rs. 2.50 lakhs for winner of the bid for holding the Conference /
Convention in India
• Rs. 1.00 lakh for the bidder who comes at second or third position for
conference/convention of 200 - 500 pax
Ministry of Tourism Initiative
Ministry of Tourism Initiative
• The Large Revenue Generating Projects scheme of the Ministry of Tourism allows financial support for construction of Convention Centers in PPP model
• The Ministry of Tourism extends financial assistance of Rs. 5.00 crores to State Governments for constructing one convention center in the State.
Ministry of Tourism Initiative
• Promotional Activities:
– A Video film on the conference facilities in India has been produced copies of which are provided to the members and Indian associations for promotional activities / bidding etc.
– Media campaign with MICE as focus
Ministry of Tourism Initiative
Participation in International Travel Marts like
– Exhibition for the Incentive Business Travel and Meetings (EIBTM),
– Incentive Travel & Conventions, Meetings Asia (IT & CMA),
– IMEX, Frankfurt & USA etc.
– AIME, Australia
– ITME, USA
to give exposure to India’s Conference infrastructure.
Ministry of Tourism Initiative Research Activities
• Commissioned a study for creation of comprehensive data base of Professional bodies/ Associations in the country
• Supported a Study to Quantify the Size, Scope and Economic Impact of India’s Convention Industry through IIM-B
Ministry of Tourism Initiative Capacity Building
• Proposal to organize training program under “Hunar Se Rozgar” scheme for various aspects of MICE Management
Campaign Clean India
• To address issue of cleanliness in and around tourist destinations
India Tourism Trends
50.8 52.8 51.757.8
62.9
2007 2008 2009 2010 2011
Foreign Tourist Arrivals
4.0% -2.2% 11.8% 8.9%
( in lakh)
स्रोत: एमआर डिवीजन, पर्यटन मंत्रालर्
• Growth in Global Tourist Arrivals in 2011 : 4.4%
• FTAs Jan-May 2012 : 28.05 lakh (7.8% growth)
Source: Ministry of Tourism
Foreign Exchange Arrivals
10. 30% -3.7% 24.6% 16.7%
USD Billion
11.36
-5.9% 27.5%
FEE Jan –May 2012 : US$ 7.29 BLN (10.6% growth
* Final
7.0% 17.9% 6.9% 13.9%
2004 2005 2006 2007 2008 2009
18.8%
36.6 39.2
46.2 52.7
56.3
66.9
2010
74.7
*11.8%
Domestic Tourism –A Major Driver
Source: Ministry of Tourism
2011
85.0 *13.8%
Getting here has never
been easier !
Over 50 international airlines fly into India
4 new world class international airports
and 32 regional airports under renovation
Beware of Tiger
McKinsey estimates that Indian
manufacturing exports will grow at 17% p.a.
reaching $300 billion by 2015.
Advantage India
Getting around in India has never
been easier !
Over 12 domestic airlines fly with nearly 1000 flights a
day to over 80 domestic destinations
World’s 2nd largest Railway Network covering over 63,000
Kms carrying 20 million passengers a day
Comprehensive Highway System criss-crossing the
country
India is the 4th largest internet
user in the world
India connected : 50 million users and rising.
Advantage India
India The Comparative Advantage
• Situated midway on East West air corridors
• Attraction of ancient and exotic culture
• Tourism product relatively uncluttered
• Tropical forests and wildlife
• Expert medical tourism at competitive prices
Product Diversity Great Himalayas
Adventure
Wildlife
Beaches & Backwaters
28 World Heritage Sites
Deserts
Buddhist Heritage
Culture
Art & Craft
Fairs & Festivals
Rural Experience
Bollywood
Cuisine
Shopping
MICE
Wellness
Traditional Healing Systems
Modern Medical Treatment
Heritage Film
Traditional Systems of Wellness
• Ayurveda Retreats
• Naturopathy
• Aromatherapy
• Spas
• Yoga
• Yoga
• Retirement / Assisted Living
• Rehabilitation & Recuperation
• Spiritual and Meditation
Shopping Film
India Convention Promotion Bureau
MICE segment (Meetings, Incentives, Conventions & Exhibitions)
in India is growing at around
20% annually
Your first and last point for meeting events in India
India Convention Promotion Bureau
•Conceived 18 years ago
•Stands before you as the pallbearers of the meeting and conference industry in India
•A joint effort between the private and public sectors
India Convention Promotion Bureau
A joint effort between the private & public sectors, today ICPB is the only body that can truly boast of participation from the entire MICE industry, with members from central and state governments. hotels, airlines, tour operators, travel agents, exhibition suppliers, professional conference organizers, event managers, educational institutions & more
ICPB
Our goal is to market India to the world as a dynamic and rewarding destination for
MICE Meetings, Incentives, Conventions & Events
Goal
T3 Indira Gandhi
International Airport
Strategy for Growth
• Government’s role - facilitator and catalyst
• Synergy - Public Private Partnership
• Focus on upmarket clientele
• Thrust on quality than quantity
• Conservation, Preservation, Sustainability
• Transparent, competitive policy on privatization
• Promoting innovative products and projects
“Whatever sphere of the human mind you may
select for your special study, whether it be
language or religion or mythology or philosophy,
whether it be law or customs, primitive art, or
science, you have to go to India, because," he
said, "some of the most valuable and instructive
material of the history of man are treasured up in
India, and India only".
Mr. Barak Obama, President USA (quoted from an eminent European scholar who
travelled to India more than a century ago)
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