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Page 1: About Sponge

An Introduction 520 W Erie St, #400 Chicago, IL 60654312.397.8880 © SPONGE 2009

Page 2: About Sponge

A Laboratory for New Thinking

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Sponge is passionate about discovering ideas with a relevant edge— the threshold where a brand’s relevance to consumers intersects with a dynamic brand experience. Whether traditional, non-traditional, or category-defying, it’s about ideas that cut through and engage.

No matter the size of the spend, or the channel of the message, it either has a relevant edge™... or it doesn’t.

Which begs the question:

Will your message be repelled... or absorbed like a Sponge?

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“A pattern or structure for meeting the demands of fresh circumstances.”

- Michael S. Malone, The Future Arrived Yesterday

CoreManagement

Team

Sponge customizes teams and talent to align with a specific client’s needs and structure. At the heart of this unique process is the Core Management Team. Surrounding the core team are satellite resources that enable Sponge to quickly and appropriately react and respond to both needs and change.

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DesignOnline Content

Ambient/Alternative Media Brand Development

Broadcast, Print, OutdoorStrategic Development

Creating dynamic brand experiences

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Paul BrourmanPRESIDENT, CHIEF CREATIVE OFFICER

Paul Brourman has more than 20 years experience in advertising, most of which were spent as SVP, Group Creative Director with DDB Chicago. During this time, he led the creative charge for brands such as McDonald’s, Anheuser-Busch, Discover Card, Luxottica/LensCrafters, Unilever and JCPenney.

Brourman earned numerous creative awards and accolades for revitalizing some of the most prominent brands in the industry; most notably, the six-year reinvention and transformation of the JCPenney brand. BrandWeek named JCPenney ‘2005 Marketer of the Year’ and analysts dubbed it, “the biggest turnaround in retail history.”

In 2006, Brourman founded and launched a new agency model called, Sponge. A more agile, nimble full-service agency, Sponge helps brands discover their relevant edge in order to cut through and engage. In June of 2006, Sponge earned the title of AOR for AutoZone, the first such appointment in the brand’s 30-year history. Sponge is located in Chicago’s River North district.

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Page 7: About Sponge

David SimpsonDirector of Business Development

David joins Sponge with nearly 25 years in marketing communications. His working experience is grounded in agency and account management, as well as business development. David has worked for such notable companies and agencies as Bank of America, FCB, Citigate Albert Frank, Scali McCabe Sloves, Pedone & Partners and most recently Brussels, Belgium-based, Publicis Group-owned agency, Duval Guillaume, for whom he opened an office in New York City in 2005.

Brands David has worked with over the years include Bank of America, Bear Stearns, Chase, The Coca Cola Company, Georgia-Pacific, Hilton International, Holsten Bier of Germany (Carlsberg), Le Pain Quotidien, Newmark Knight Frank, Prestige Brands, Peninsula Hotels, Ruth’s Chris Steak House, The Smith & Wollensky Restaurant Group, The Topps Co., Union Bank of Switzerland, Virgin Atlantic Airways and more.

David is a graduate of Washington University in St. Louis and hails from that city, as well. He spent his formative years in Brussels, Belgium and London, England.

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Page 8: About Sponge

Brand Experience

Historical Sponge


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