Transcript
Page 1: ACBSP 2015 PPT Leveraging LinkedIn

Leveraging LinkedInLearning, Leading, and Legacy

Scott Freehafer, Ph.D., SPHRJune 13, 2015

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Leveraging LinkedIn: Learning, Leading, and Legacy

•LinkedIn is a powerful tool for networking, but it is much more than that. In fact, it is a powerful learning and research tool and it can even help us lead and leave a better legacy.

@ACBSPAccredited #ACBSP2015

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Leveraging LinkedIn: History

• LinkedIn - the world's largest professional network with 300 million members in over 200 countries and territories around the globe.• Its mission is simple: connect the world's professionals to

make them more productive and successful. When you join LinkedIn, you get access to people, jobs, news, updates, and insights that help you be great at what you do.• LinkedIn started out in the living room of co-founder

Reid Hoffman in 2002, and it officially launched on May 5, 2003.

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Leveraging LinkedIn: Members or Users?

• LinkedIn is the premier Business Networking tool with over 300 million users worldwide. • So, How many of you belong to LinkedIn?• Free Membership?• Premium Membership?

•How many of you actively use LinkedIn?•How do you use LinkedIn?

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LinkedIn: Networking

• There are Four Connection Levels in LinkedIn:• First Degree – Directly Connected – Allows InMail

(LinkedIn’s email)• Second Degree - Indirectly Connected – Requires

Premium Membership or Group Membership Connection• Third Degree - Indirectly Connected – Requires Premium

Membership or Group Membership Connection• Group Connection – Requires Premium Membership, but

you can reach out and connect with that person – most will accept.

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LinkedIn: Networking Ideas• Do you invite people you meet to link with you?• Do you link with people you meet?• Are you easy to find on LinkedIn?

• There is one Scott Freehafer on LinkedIn. • There are 85 Paul Sears on LinkedIn. Are you looking for UF’s COB

Dean or the Buddhist Monk in the United Kingdom?• Do you use “tag” so you can be found more easily?

• Have you customized your Public Profile Link so it is easy to remember?

•https://www.linkedin.com/pub/paul-sears/8/2b2/a35•https://www.linkedin.com/paulsearsufcob

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Leveraging LinkedIn: Learning• As a Learning Tool, LinkedIn has several features:• 1) You can contribute your learning and observations through a Status

Update or by Publishing a Post.• 2) You can add to your own learning by asking a question to your First-

degree connections or to the members of a Group you belong to – like LinkedHR or ACBSP.

• 3) You can link other people’s work to your profile through an Update or you can post a link to the work in Groups you belong to.

• 4) You can create a Group and have your students, colleagues, advisors join it and you can use the Discussion function to interact. Group members will get updates and invitations to participate in the Discussions.

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Leveraging LinkedIn: Learning

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Leveraging LinkedIn: Learning

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Leveraging LinkedIn: Research

• Once you have created a group and populated it or you have joined an existing group, you can use the group to conduct research. • If you are the Owner or Manager/Moderator of the group,

you can post questions or a Survey link in the Discussion area. If you are a member of a group, you will need to get permission to post a question or survey (some groups which are more “academic” will even require IRB permission!).

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Leveraging LinkedIn: Leading

• To quote John Maxwell “Leadership Is Influence, Nothing More, Nothing Less”.• So if you think about how you can influence people through

LinkedIn, then you need to realize that LinkedIn can really increase your ability to influence those you are connected to. • Status Updates; Blog Posts; Links to Articles, Videos,

Webinars; Groups You Create and Lead – all of these can increase your Influence.• In order to get more from others, you need to give more to

others!

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Leveraging LinkedIn: Legacy

• One of the biggest frustrations for many schools or colleges of business is that once students graduate, they scatter. But we are required to keep track of them. • With LinkedIn, once we are connected to students, as long

as we both stay connected, we will stay connected. • Consider creating a group for each year’s incoming class or

graduating class and having each of the students create their profile and join the group (and maybe even link with you). Keeping track of students is no longer a challenge.

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Leveraging LinkedIn: Legacy - LinkedIn Updates

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Leveraging LinkedIn: Legacy - University

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Leveraging LinkedIn: Legacy - University

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Leveraging LinkedIn: Legacy - University

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Leveraging LinkedIn: Legacy - University

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Leveraging LinkedIn: Legacy - University

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Leveraging LinkedIn: Legacy - Companies

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Questions and Comments?

• Thank you for attending and participation. • I hope you learned something here that can help you take

your LinkedIn presence to the next level.

• Scott Freehafer, Ph.D., SPHR [email protected]• Associate Professor of Business 419-434-4002• The University of Findlay

www.linkedin.com/in/scottfreehafer

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