Using Event Technology to Harness Insight
Creating Interactive Meeting Environments with Event Technology
Our to do list
Why• Why do we meet?• Why technology?
What• What engaging technologies are out there?• What can engaging technologies do for my event?
How• How do I best implement this technology?• How do I make sure it goes smooth?
“Don’t chase technology. Technology is a tool to uncover
insights. Chase insights.”
Ipsos, Consumer Insight
Congratulations to
Why do we meet?
•You are the reason we meet•To gain and share wisdom with you•To have face to face and interactive experiences with you
How do we make sure we are spending our time with you effectively?
How can we build an environment where we can share and learn from all the collective wisdom we have brought from all over to be at our meetings and events?
How do we effectively allow for all the different learning and communication styles of our audience?
DATA, FEEDBACK, TECHNOLOGY
The average smartphone user checks their phone 150 times per day.
You are the reason we meet, so what are your technology habits…
71% of Americans said their phone is the first thing they look at everyday. 80% of your event attendees have a smartphone in their pocket. By 2016 10 billion mobile devices in use globally covering all populations despite economic and cultural differences.
277,000 Facebook logins
204 million emails sent
64,000 hours of music listened to on Pandora
In the last minute, there were:
20 million photo views and 3 million uploads to Flickr
6 million Twitter views and 100,000 tweets
Over 2 million Google searchesGartner
All via the mobile device
What does this mean for events?
• Technology cannot be ignored! Give the people what they want!
• Every meeting is an opportunity to use technology to:– Impart, create and capture
insight – Foster understanding– Collect big data for making best
business decisions – Build an energized environment
“Covering content does not lead to knowledge retention. It is only when
attendees become participants with the content and use, even if just in
discussions, that the knowledge is retained and understanding happens.”
-Chief Learning Officer, Deloitte
Most commonengaging technologies
Tablets – Portable content sharing and working tool, requires wifi and broadband for sharing. Consider space, cost and battery life. Ipads, Samsungs, KindleFire.
ARS Hardwares – Typically RFID technology with handheld devices, no wireless required, is a controlled and secure in-room tool. Can range from basic polling to messaging, microphones, trivia etc. Consider need to move equipment, learning curve, cost of hardware and service, relevance. Example Turning Tech, IML, Meridia.
Mobile and Event Apps – Bring your own device interaction through applications. Built for various platforms, a wide range of features for content sharing, measuring learning, gaming, engagement etc. Requires link access or app store download, 3G/4G connection or wireless and broadband, and device battery life. Quickmobile, Double Dutch, Lumi.
Meetings, like the masses are moving toward mobile tech due to smarts/features:
• A Networking Tool
• An Audience Engagement Device
• A Lead Retrieval System
• A Billboard• A Megaphone• A Survey Tool• A Travel Agent
• A Filing Cabinet• Learning Tool• A Certification
Form• An Attendee
Tracker• An Information
Desk• A Second Screen• A tool to extend
the event lifecycle
Pre
During
Post
ACCED – I Survey & Demographics Quiz App
Goal: Client was in need of a solution to quickly and efficiently gather survey information for all conference sessions in an environment that didn’t have great wireless in the meeting rooms. The client also decided to push a demographics quiz to gather further helpful data from and about their audience.
Engagement Solution: Event application
⁻ Survey and quiz content was provided to Lumi before the event and pre-programmed into the app.
⁻ The App was publicized and pushed out to attendees.
⁻ Results are being collected as you complete them, any survey or quiz completed in an area without wireless will be saved and instantly uploaded once a wifi connection is restored. Lumi can provide results in reports at any time.
Training and Role Play Certification
Goal: Client was in need of a solution to quickly and efficiently certify 900 field representatives during a recent product launch training. In the past, paper forms were used and results often took weeks to coordinate and disseminate.
Engagement Solution: Event application
⁻ A customized certification test was built within the app and pre-downloaded onto iPads for the field representatives.
⁻ Results were collected instantly as the tests were completed and individual results were sent to all reps and their 300 managers within 48 hours of the trainings completion.
BREAK-INONE
BREAK-INTWO
BREAK-INTHREE
Break-In sessions Goal: Client needed to cover multiple topics to different audiences quickly. Event was being held at a new and coveted event space. As the meeting date arrived the attendance had grown larger than they had anticipated for each sessions and break-out rooms were too small.
Engagement Solution: Advanced ARS hardware for break-ins
Goal: Push content and annual review presentation to board members tablets. Allow board members to provide anonymous feedback, thoughts and comments about the bank. Allow board members to vote on company future initiatives. Engagement Solution: Tablet with BYOD event conference app
- Locked down engagement solution for tablets was used for this meeting
- Moderator tablet - Presentation - Real-time and ad-lib polling- Live message board for questions, feedback, etc.- Note taking on the tablets and then emailed to themselves
Bank Board Meetings
Buyers/Suppliers Event Goal: Gamify the meeting/networking and entice buyers and suppliers to connect and engage with each other. Provide exposure to sponsors. Engagement Solution: Mobile event conference App
Goal: The purpose of this competition is to encourage HPN representatives to engage in a “Meaningful Interaction’ with the supplier partners at the Global Meeting
Engagement Solution: Event conference application⁻ HPN Reps were encouraged to use the application during the event
product fairs, however a meaningful interaction could take place at any time during the conference and it’s up to the Partner to decide what a ‘meaningful interaction’ is.
⁻ The data was filtered to prevent duplicate scans.⁻ A top 10 leader board was presented on Thursday Morning –
included Comments received, which presents a second opportunity for recognition. Prizes were awarded to the people with the most mutual meaningful interactions
Annual Conference ‘Meaningful Interactions’ HPN
Collaborative Learning and Gaming
Goal: Client was in need of a professional yet new way to engage attendees at an international conference. The goal was to ensure understanding of a new treatment and disseminate information in a fun team building and learning based environment.Engagement Solution: Event app⁻ Throughout each session, timely quizzes would be pushed
out to an iPad assigned to each table.⁻ Attendees collaborated and contributed feedback as teams
and through a built in scoring function.⁻ Large bold leaderboards were posted at the end of the day.
Goal: Client was seeking a unique solution for its premier pharmaceutical client holding a medical sales training meeting. Needed to ensure the training sessions and their results were fast, reliable and secure, to measure attendee learning, run seamlessly with the over 3,000 attendees, and function across the three hotels which were over 1.5 miles from one another
Engagement Solution: Advanced ARS Hardware ⁻ Pre-set ARS handhelds in all the rooms at all of the venues⁻ Pushed broadcasted product training to all rooms at all locations⁻ Pushed real-time test questions to all rooms at all locations⁻ Pushed scoreboards periodically throughout the event⁻ Provided results each day to regional sales heads
Medical Training
Goal: Annual Conference, 1600 attendees, 13 separate venues across the country. Use a leading edge, innovative, secure and reliable technology to inform and engage their consultants at a strategic level centering around Santam's new digital technology, IT systems and mobile apps.
Engagement Solution: BYOD event app⁻ virtual event was created in an online dashboard - Questions, quick polls and announcements were pre-loaded
and could be pushed instantly to the audience- Live message board could capture and share candid real-
time feedback, questions, comments from all participants no matter where they were
National Company Training Santam Insurance
Goal: Increase fun, participation, revenue raised and event efficiency
Engagement Solution: BYOD, mobile or proprietary
- Makes silent auctions more accessible and convenient- More bids per item provides greater fair market value recouped
on items - Allows for real-time data, greater control of event destiny- Useful for fund-a-need pledge- Instant graphics provide gratification, team bonding, greater
participation. Opens up ideas for pledge gaming - Psychology of giving
Fundraising
Technology just for the fun of it…
•Tweet Activated Vending
Technology just for the fun of it…
•Can Your Attendees Write a Song through technology?
Technology just for the fun of it…
•Turn Your Event Into A Game Show Opportunity
Things to think about when implementing new tech1. Big picture comes
before the details2. Know your audience 3. Know your speakers4. Know your venue5. Know your budget6. Know your tech
vendor
7. Have an adoption plan
8. Have a branding plan
9. Know your desired analytics and ROI
10.Think beyond the meeting
Every good hero needs a good villain.
Bandwidth, the dreaded “B” word.
The Bandwidth Picture
People: How many attendees, using for what purpose, on personal or company devices?
Data: Information your attendees need access to.
Access: Bandwidth is the opening through which your attendees can access data, internet, and web applications.
WiFi Guidelines
Per 50 device connections (Mb/s = Mega bits per second)
Solution complexity / connection speed 1Mb 1.5Mb 2Mb 2Mb +
Low
Discussions & polling only
Light content - text or small graphics (<100KB) only
Medium Some rich content - medium sized graphics (<500KB)
High
Rich content - a lot of medium sized graphics or some large graphics
Rich content - many large graphics (500KB+)
Reliability Which means…
Good connection User experience is likely to be good, content should load quickly, all users should be able to vote.
Average connection There may be some connectivity issues which could result in a poorer user experience. Content may take some time to load. Some users may not receive votes if connectivity drops at the time of vote.
Poor connection It is likely there will be a lot of connectivity issues and user experience may be very poor. Content will not load quickly if at all. Some users may not receive votes if connectivity drops at the time of vote.
Example number of devices
100 250 500
2Mb 5Mb 10Mb
3Mb 7.5Mb 15Mb
4Mb 10Mb 20Mb
4Mb 10Mb 20Mb
4Mb + 10Mb + 20Mb +
Questions?Let’s keep the conversation going, contact me at:[email protected]
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