Transcript
Page 1: aDVERTISING & maRkETING INFORmaTION · REaDERShIp London 18.34% Nottingham 17.19% Leicester 7.96% Derby 7.36% Loughborough 2.31% Burton upon Trent 2.12% Beeston 1.61% Birmingham 1.52%

aDVERTISING &maRkETING

INFORmaTION

E A S T M I D L A N D S

Page 2: aDVERTISING & maRkETING INFORmaTION · REaDERShIp London 18.34% Nottingham 17.19% Leicester 7.96% Derby 7.36% Loughborough 2.31% Burton upon Trent 2.12% Beeston 1.61% Birmingham 1.52%

REaDERShIp

Online from the first week of the month

providing monthly news round up from across the

region, interviews and comment from the east

midlands' business leaders, entrepreneurs, business

owners and professional advisors.

Featuring business issues, development of the

regions landscape, cityscape and infrastructure,

success stories of growing

businesses and sectors.

Raising questions that todays growing businesses are

looking for answers to.

Totals exceed 100% asmany subscribers’

activities fall into morethan one category

over 130,000monthLy website

visitors

over 130,000monthLy website

visitors

Industry / Sector

professionaL / financiaL

manufacturing

services / trades

transport

construction

52% 32%24%

22%14%

Page 3: aDVERTISING & maRkETING INFORmaTION · REaDERShIp London 18.34% Nottingham 17.19% Leicester 7.96% Derby 7.36% Loughborough 2.31% Burton upon Trent 2.12% Beeston 1.61% Birmingham 1.52%

REaDERShIp

profile

The most up-to-date analysis of subscribers to East midlandsBusiness Link allows us an accurate picture of our readers. Theresponsibility for purchasing decisions lies in the hands of differentpeople in each organisation.

East midlands Business Link reaches many levels of decision makersand the newsletter and online magazine is often emailed throughto other departments as ‘required reading’

chairmen - ceoother directors

professionaLmanagersother

8%12%

23%25%

42%

Job Sector

Page 4: aDVERTISING & maRkETING INFORmaTION · REaDERShIp London 18.34% Nottingham 17.19% Leicester 7.96% Derby 7.36% Loughborough 2.31% Burton upon Trent 2.12% Beeston 1.61% Birmingham 1.52%

REaDERShIp

London 18.34%

Nottingham 17.19%

Leicester 7.96%

Derby 7.36%

Loughborough 2.31%

Burton upon Trent 2.12%

Beeston 1.61%

Birmingham 1.52%

manchester 1.48%

Sheffield 1.36%

age Range

30

25

20

15

10

5

%18-24 25-34 35-44 45-54 55-64 65+

Gender

Location

Visitors

n New Visitor n Regular Visitor

36.6%

63.4%

35.7%64.3%

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ONLINE aDVERTISING

Background

www.eastmidlandsbusinesslink.co.uk has

carved an excellent reputation for

providing businesses in the region with

intelligent research. It has become a

must read publication and online

resource for all those in industry and

commerce; from boardroom executive

to senior manager and professional

advisors

The online service furthers our

commitment to providing up to the

minute news as it breaks.

maRkETINGOppORTuNITIESThere are a number of ways we can help

you promote your company, draw

increased web traffic to your site,

strengthen brand recognition and

ultimately improve sales.

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WEBSITE aDVERTISING

advertising Rates

Sidebar buttons 160x160 pixels160x300 pixels160x600 pixels

Sidebar banner300x250 pixels

Sidebar rectangle 300x120 pixels

headers 768x90 pixels

Inpage Banner768x90 pixels

Footer 768x90 pixels

Inpage Banner300x250 pixels

Page 7: aDVERTISING & maRkETING INFORmaTION · REaDERShIp London 18.34% Nottingham 17.19% Leicester 7.96% Derby 7.36% Loughborough 2.31% Burton upon Trent 2.12% Beeston 1.61% Birmingham 1.52%

3months 6months annually

site wide advertisingheader 728x90 £900 £1500 £2250

Footer 728x90 £450 £750 £1350

homepage advertisingInpage Banner 300x250/728x90 £600 £1000 £1500

Inpage Side Banner 300x250 £600 £1000 £1500

Sidebar Banner 300x250 £600 £1000 £1500

Sidebar Rectangle 300x120 £450 £750 £1350

Sidebar button 160x600 £750 £1200 £1800

Sidebar button 160x300 £450 £750 £1350

Sidebar button 160x160 £300 £600 £1000

category advertisingSidebar Banner 300x250 £600 £1000 £1500

Sidebar Rectangle 300x120 £450 £750 £1350

Sidebar button 160x600 £750 £1200 £1800

Sidebar button 160x300 £450 £750 £1350

Sidebar button 160x160 £300 £600 £1000

Sponsorship ofnews categories

Exclusive sponsor to includeInpage Banner/Side(selected categories), topSidebar banner onCategories page andnewsletter advert in therelevant news section

£800 per month

Each sponsor gets a 728 x

90px or 300 x 250px on

homepage (selected

categories) 300 x 250 px

Sidebar banner on Section

page and 350 x 50 px advert

on the newsletter.

WEBSITE aDVERTISING

Website Statistics

• Over 27,000 unique visitors per month

• average monthly pageviews of over 1.5 million

• average of 15,000 readers per news item

• average of 57.2 pages per visitor, 2 minutesspent on each visit

• In excess of 4 million newsletters per annumsent to key decision makers

• Over 130,000 ad views a month

• 50.4% of of newsletters are opened on aniphone

Simple animations can be done in house and are free of charge. artwork supplied needsto be flat jpg or gif (animated or not), no more than 35k. SWF files can be used, pleaseembed link.

all prices are subject to VaT.

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an opportunity for your team to network

with up to 70 targeted guests, discussing the

regions big issues hS2, regional corporate

finance activity, talent pool, property,

devolution, growth etc.

Working with carefully chosen co-

sponsors and inviting the regions

business owners and managers, these

events enable you to profile key

individuals and your company as

thought leaders.

Sponsorship is sector exclusive

Coverage in the online edition of EmBL, the

newsletter and website to include, logo

branding, a full page advert in the online

mag plus a side button on the newsletter for

one month

NETWORkING EVENTS

Networking Events

cost £1,200

Page 9: aDVERTISING & maRkETING INFORmaTION · REaDERShIp London 18.34% Nottingham 17.19% Leicester 7.96% Derby 7.36% Loughborough 2.31% Burton upon Trent 2.12% Beeston 1.61% Birmingham 1.52%

ROuNDTaBLE EVENTS

Taking ownership of a business issue affecting your clients.

Debating the topic with a specifically targeted guest list, providingyou with the opportunity to be seen as thought leaders.

Coverage in the online edition of EmBL, the newsletter and websiteto include, logo branding, a full page advert in the online mag plus aside button on the newsletter for one month

only £1,200

Roundtable Events

Page 10: aDVERTISING & maRkETING INFORmaTION · REaDERShIp London 18.34% Nottingham 17.19% Leicester 7.96% Derby 7.36% Loughborough 2.31% Burton upon Trent 2.12% Beeston 1.61% Birmingham 1.52%

NEWSLETTER aDVERTISING

Newsletter advertising

Daily news coverage fromacross the East midlands.

Read by the managingDirectors, Finance Directorsand senior management ofthe regions SmEs, OmBs andfamily owned business.

Delivered monday to Fridayto over 14,000 inboxes

mid-box banner £800 per month

Top banner£1,000 per month

Side buttons£500 per month

Tower£600 per month

Skyscraper £800 per month

Base banner £600 per month

Sponsored byadvert: Part of thesponsorship of newscategories

Page 11: aDVERTISING & maRkETING INFORmaTION · REaDERShIp London 18.34% Nottingham 17.19% Leicester 7.96% Derby 7.36% Loughborough 2.31% Burton upon Trent 2.12% Beeston 1.61% Birmingham 1.52%

NEWSLETTER aDVERTISING

Solus Newsletters

East midlands Business Link is well-regarded as the voice of theregion's business community. aswell as the numerous advertisingopportunities we provide in ourown newsletters and digitalmagazine, we also offer the chanceto access our impressive subscriberbase with your owncommunications.

We can send your latest newsletteror promotion to our subscribers -almost all of whom play animportant role in the region'sbusiness scene - in a unique,individual email. This offers a valuable opportunityto get the latest news from your company -whether this is a special offer, a major contractwin or the launch of a new service - across to aninformed and interested audience.

cost £750

Online DirectoryIt’s more difficult than ever to make a splash on theinternet, but Business Link’s Online Directory is thedefinitive guide to the leading companies in the region.

Our fully searchable database is a fabulous resource,covering all industries, arranged into specific categories– allowing users to easily find the right company fortheir needs.

We can offer twelve months’ inclusion in the OnlineDirectory for just £100 + VaT, ensuring valuableexposure for your company on a site regularly visitedby an informed and interested audience.

Page 12: aDVERTISING & maRkETING INFORmaTION · REaDERShIp London 18.34% Nottingham 17.19% Leicester 7.96% Derby 7.36% Loughborough 2.31% Burton upon Trent 2.12% Beeston 1.61% Birmingham 1.52%

monthly news roundup from across the region, interviews and comment from the East midlands’ Businessleaders, entrepreneurs, business owners and professional advisers.

Regular features and interviews, discussing the regions business issues and sectors

Special Reports

January February march april

• office market • productivity & Efficiency In

manufacturing

• Supply Chain Software

• Corporate Finance

• Refrigeration

• Invest In Nottinghamshire

• mipim • Family Business

• materials handling

• health & Safety InConstruction

• Supporting Business Growth

• apprenticeship Week

• employment Law

• Tax• property

• Information Technology &Telecomms

• Social Networking

• Invest in Derbyshire

• insurance• Construction machinery &

Equipment

• materials handling

• Security

• Legal Review

may June July august

September October November December

• election• Construction machinery &

Equipment

• Design & marketing

• Security

• health & Safety

• recruitment & training• Insolvency

• marketing & pR

• Business Banking

• Relocation

• city Living• Software – bespoke vs off

the shelf

• planning your Christmasparty

• Textiles

• office refurbishments• Turnarounds

• Insurance

• Crowd Funding

• project management• Investing in Lincolnshire

• Sustainable manufacturing

• marketing

• access to Finance

• Legal 500• Science / Technology parks

• Working with Education

• Investing inNorthamptonshire

• family businesses• autumn Statement

• Relocation/expansion

• Business Growth

• the year ahead• City Centre Development

• International Trade

• Invest in Leicestershire

Page 13: aDVERTISING & maRkETING INFORmaTION · REaDERShIp London 18.34% Nottingham 17.19% Leicester 7.96% Derby 7.36% Loughborough 2.31% Burton upon Trent 2.12% Beeston 1.61% Birmingham 1.52%

DIGITaL maGazINE aDVERTISING

half pageLandscape

190mm widthx 135mm height

half pageportrait

93mm width x 277mm height

Full page BLEED

212mm widthx 299mm height

1mm each sidewill not beshown

Full page TYpE

190mm widthx 277mm height

artworkadvertisements can be sent throughemail (8mb max) or uploaded ontoour FTp site (please ask your salesrepresentative for details). pDFformat.

artwork should be sent 100% size @ 150dpi.

pDF documents must have all fonts,pictures & logos embedded.

VideoVideos can also be played within ad-vertisements, simply provide the ad-vertisement using the above detailsand provide us with the 11 digitYouTube reference for the video.

advertisement Sizes

advertisement prices

single 3 series 6 series 9 series 12 series

Double page Spread £3,125.00 £2,812.50 £2,500.00 £2,187.50 £1,875.00

Full page £1,840.00 £1,656.00 £1,472.00 £1,288.00 £1,104.00

1/2 page £1,095.00 £985.50 £876.00 £766.50 £657.00

1/4 page £655.00 £589.50 £524.00 £458.50 £393.00

Page 14: aDVERTISING & maRkETING INFORmaTION · REaDERShIp London 18.34% Nottingham 17.19% Leicester 7.96% Derby 7.36% Loughborough 2.31% Burton upon Trent 2.12% Beeston 1.61% Birmingham 1.52%

user/BLmEastmidlands BLmEastmidlandsBLmEastmidlands

[email protected]

www.eastmidlandsbusinesslink.co.uk

15 Clarendon Street, Nottingham, NG1 5hR


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