Download pdf - Alex Darke Portfolio.pdf

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  • CREATIVE DESIGNER

    +44 (0)7760 882 782a lex .dar ke@gmai l . com

    ALEXDARKE

  • CLIENTMuse Developments

    PROJECTBranding of a residential development located on Chapel Street, Salford. Just a stones throw away from the original Vimto factory.

  • CLIENTAbu Dhabi Tourism & Culture Authority

    PROJECTBranding of an annual festival, based in the heart of Abu Dhabi, to commemorate and celebrate 250 years of UAE heritage and culture. A host of print collateral was produced in dual language. Way nding and signage throughout the festival site. 3 separate exhibition areas, using archive photography, as well as external advertising campaigns. More than 150,000 visitors, including members of the UAE Royal family, ocked to the festival across ten days.

  • CLIENTLeapfrog

    PROJECTBrand launch of the new LeapPad 3. Advertising campaign consisted of online and of ine ads, website stockist takeovers, emails, POS and social media campaigns.

  • CLIENTNorth West Ambulance Service

    PROJECTCampaign to raise awareness that calling 999 may not necessarily result in receiving an ambulance. Posters, DM's, website and a 3 minute lm were produced to be distributed in local schools and health centres under the title 'Theres Much More To Your Ambulance Service'.

  • CLIENTSchwarzkopf

    PROJECTVarious printed collateral to promote new product launches and fashion trends.

  • CLIENTHoliday InnCrowne PlazaBest Western

    PROJECTDesign of Christmas brochures, highlighting each hotels Christmas schedules.

  • CLIENTJohn Barras Pub Company

    PROJECTVarious restaurant menus and POS collateral to advertise seasonal promotions.

  • CLIENTHoliday InnCrowne PlazaBest Western

    PROJECTConcept and design of monthly promotional posters situated throughout the hotels.

    Fish & ChipsFish & Chips2for12for1

    in the bar every friday before 5pm

  • CLIENTHoliday InnCrowne PlazaBest Western

    PROJECTNaming, branding and promotional collateral for the suite of hotels meeting, events and conference packages.

    I pray thee, HAMLET. Act 1 Scene 2

    stay witHAMLET. Act 1 Scene 2

    Stratford-upon-AvonSet in the stunning Warwickshire countryside, on the banks of the River Avon, and characterized by more than 800 years of history and culture, Stratford-upon-Avon is one of the UKs most important landmarks.

    With efcient transportation links by air, rail and road and home to some of the worlds leading brands, Stratford-upon-Avon is a great place to do business.

    The impressive hotel offers 15 conference and meeting rooms including the stunning Ballroom that can cater for up to 550 delegates.

    This months sp tlight on:

  • CLIENTCrowne Plaza

    PROJECTTourist information brochure, commissioned by Crowne Plaza Glasgow to showcase and highlight the city of Glasgow to prospective visitors.

  • CLIENTThe Co-operative Bank

    PROJECTSuite of in-branch collateral, and statement inserts providing information about The Co-operative products, services and ethical stance.

  • CLIENTCuckoo Design

    PROJECTMailer sent to prospective catering sector clients. Featuring edible ower seeds, roll-fold DM with credentials, recipes, and a plant pot.

  • CLIENTVarious

    PROJECTPromotional event posters.

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    62-63 Humber StHul l , hU1 1TS

    ADVANCE TICKETS:www.hu l lboxof f i ce .co.uk

    www.seet ickets .comBeas leys

    Chinese Laundr y

    12

    SUNDAY 4TH OC TOBER 2014D O O R S 1 9 : 3 0 P M 1 3 . 5 0 a d v1 4 +

    FRIDAY 3RD APRIL 2015Doors 19.30pm | 8 advance tickets | 14+

    (Under 16s must be accompanied by an adult)

    Having wowed audiences across the UK in December with the addition of her newly formed live band, Marika Hackman has announced details of her largest UK headline tour to date. Taking in The Duchess, York on Friday 3rd April.

    Redening folk - Dazed & Confused

    the lovechild of Nico and Joanna Newsom - NYLON

    brooding folk music suffused with delicate melodies - The Telegraph

    LIVE MUSIC | LATE NIGHTS | COMEDY | CINEMA For short sentences about whats happening: /theduchessyork

    08444 77 1000www.theduchessyork.co.uk

    For long sentences about whats happening: /theduchessyork

    Advanced tickets from:Jumbo Records , Leeds. Earworm RecordsDuchess Box Ofce 10am-5pm, Mon-Sat

  • CLIENTVarious

    investments

    cableADVISERS

    UKcar

    Identity for a hotel and restaurant review website.

    Identity for the UK's only cable car advisory service from the people behind London's

    Emirates Air Line.

    Charity logo to promote and encourage art and leisure participation throughout

    the community.

    Logo for a coastal hotel and restaurant, based on the south coast.

    Umbrella brand for 4 separate construction recruitment companies.

    Modernisation of theSalford Diocese logo.

  • CLIENTBupa

    PROJECTDesign of the UK version of the Bupa website, to bring it in line with the new brand guidelines.

  • CLIENTGE Capital Fleet Services

    PROJECTResponsive toolbox website design, for company car drivers and eet managers. Featuring latest sector news, online tools and a database of downloadable PDFs to help manage eets and to improve ef ciency in driving company cars.

  • CLIENTThe Homewares Company

    PROJECTBranding and website design for an online homewares retailer.

    Theo

  • CLIENTCities Talking

    PROJECTWebsite design for an iPhone App guiding people on specialist tourist walks around European cities. The website features screenshots, blogs and information about each and every city walk.

  • CLIENTEarly Days

    PROJECTDue to Prince George being photographed wearing pairs of Early Days shoes, a new website was created to bring the brand up to date and relaunch it to the general public.

  • CLIENTTribfest

    PROJECTWebsite design for an annual music festival, featuring line-ups, stages, social media widgets, galleries and links to purchase tickets.

  • ALEX DARKECreative Designer

    +44 (0)7760 882 [email protected]

    PROFILE

    Enthusiastic, hardworking and award-winning designer, with a proven record of delivering creative and innovative design concepts and solutions. Able to work within tight deadlines and brand guidelines. Possesses a real drive and passion as well as ambitious and self-motivated. Ability of developing projects from initial inception right through production to nal delivery. Thrive on liaising with clients and fellow designers, artworkers, copywriters, photographers and digital developers. Had the pleasure of working with a wide range of clients from small start-ups to large global brands and companies. Impeccable time management and dedicated to achieving the highest standard in all areas.

    Diverse range of client sectors including:

    - Food, Drink & Hospitality

    - Entertainment

    - Public Events

    - Consumer Retail

    - Government & Charity Organisations

    - Professional Services

    - Healthcare

    - Finance & Insurance

    Im a freelance creative designer with strong agency experience in studios from London, Manchester and the Middle East, as well as working directly with clients. I am driven by creative thinking and love to devise engaging, purposeful and memorable design. I consider myself a positive thinker whos enthusiasm for creativity and learning new skills holds no bounds. Away from the world of design Im a drummer as well as an avid gig goer and I have a tendency of buying obscure and rare vinyl compilations albums. I also enjoy a pint of craft ale, baking homemade bread and conjuring up jams and chutneys in the kitchen. I enjoy most sports, especially football and rugby and Im a keen long distance fell runner.

    EMPLOYMENT HISTORY

    July 2013 ~ present Freelance Creative Designer

    Sept 2008 ~ July 2013 Cuckoo Design - Senior Designer

    Feb 2007 ~ Sept 2008 American Golf - Designer

    Oct 2005 ~ Feb 2007 Screencraft - Designer

    Mar 2002 ~ Oct 2005 Kingston Communications - Designer

    CLIENTS I'VE WORKED FOR:

    The British MuseumAbu Dhabi Tourism & Culture AuthorityMuse Developments SageGE CapitalThe Co-operative BankHoliday InnCrowne PlazaBest WesternFrankie & BennysChiquitoLeapfrogDuluxSchwarzkopfHomebaseManchester ArndaleReckitt BenckiserThe Co-operative PharmacyHacienda RecordsClub NME

    TOOLS OF THE TRADE

    - Wide range of creative design including; branding, print, advertising, digital and web

    - 10 years experience of using Adobe Creative Suite as well as competency in MS Of ce and Keynote

    - Managing, producing and designing projects from initial brief through to print

    - Ensuring consistency in client brands and guidelines

    - Presenting nalised ideas and concepts

    - Strong sense of composition, style, typography and colour

    - Good communication skills with colleagues and clients

    - Friendly, down-to-earth, enthusiastic and open minded

    - A good rm hand shake