AMITY GLOBAL BUSINESS SCHOOL

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Module Syllabus

Course Diploma in Business Management Module Title Economics for Business and Management Module Syllabus no. (if any) Year offered 2017 Start date Feb/Apr/Sep 2017 End date Jan/March/Aug 2018

Module Description The first part of this module focuses mainly on the internal environment of the individual business and the ways in which this can influence its operations. The business and economic principles which underpin the determination of price and output, of size and location of business activity and other business decisions are outlined in this module. Wherever possible business examples and up-to-date case study materials will be used to illustrate the application of these principles to real-world business decision making. The second part of the module focuses mainly on the external environment and its impacts on business behaviour. The main macroeconomic variables are reviewed and analysed and their impacts assessed at local, national and global levels of business activity. Wherever possible practical business examples and up-to-date case study materials will be used to illustrate the impacts of the external environment on real-world business decision-making and strategic direction.

Outline Content - Markets and resource allocation - Demand, revenue and consumer behaviour - Supply, production and cost - Business organisation, objectives and behavior - Firm size, mergers and the 'public interest'' - Market structures - Labour and other factor markets - Market failure, regulation and competition - Changing national economic structure - National income determination - Government policies: instruments and objectives

No. of teaching hours 24 Hours

Teaching Methods Lectures, tutorials, case-studies analysis, research journals and group discussion.

Assessment Methods and Weightages 3000 Word Assignment (100%)

Skills for Maximising Learning Outcomes Reading and research

Dates of examinations, major assessments and assignments Jan/March/Aug 2018

Key Text Griffiths, A. and Wall, S. (2011) Economics for Business and Management 3rd edn. FT/Prentice Hall Student module guide Lecturer encrypted website to accompany the key text Student website to accompany the key text

Additional Remarks (if any)

AMITY GLOBAL BUSINESS SCHOOL

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Learning Outcomes (threshold standard)

Type On successful completion of this module the student will be expected to be able to:

Knowledge and understanding

Assess the ways in which resources are allocated and individual households and firms operate within market based and other types of economic system;

Knowledge and understanding

Demonstrate an awareness of the different types of market structure (both product and factor markets) within which businesses operate and understand the likely impacts of various types of 'market failure' on business activity;

Knowledge and understanding

Identify the key macroeconomic variables, understand how they are measured and be aware of their possible impacts on business activity;

Intellectual, practical, affective and transferable skills

Apply business principles to actual business situations in the context of real world case study examples.

Lesson No. Learning Outcome

1 Markets and resource allocation 2 Demand, revenue and consumer behaviour 3 Supply, production and cost 4 Business organisation, objectives and behaviour 5 Firm size, mergers and the 'public interest'' 6 Market structures

7 Labour and other factor markets National income determination Changing national economic structure

8 Market failure, regulation and competition Government policies: instruments and objectives