PowerPoint Presentation
By:
Azma Munabari
Trishia Christia
ART DECO
The term Art Deco refers to a decorative art style and also
influential style that was very popular in the 1920s.
It affected all forms of design:
fashion, film, photography, transport, architecture and interior
design.
What is art deco ?
rich colors,
bold geometric shapes (spheres, polygons, rectangles,
trapezoids, zigzags, chevrons, and sunburst motifs),
lavish ornamentation,
often arranged in symmetrical patterns.
Characteristics of art deco
ORIGINAL ART DECO
Eastern Columbia Building in Los Angeles in 1930
Cochise County Courthouse doors in 1931
Edificio El Moro, Mexico City
ORIGINAL ART DECO
Stained Glass Ceiling at Buffalo City Hall
Courthouse in Bolder County, Arizona, USA
Art Deco was first appeared in Paris Exhibition in 1925,
France
Officially entitled the Exposition Internationale des Arts
Dcoratifs et Industriels Modernes.
It all started when
The exhibition brought together thousands of designs from all
over Europe and the world.
With over 16 million visitors, it marked the high point of the
first phase of Art Deco.
Art Deco was internationally known in the 1930s and 1940s, and
later began to lose its popularity in World War II.
Pavillon de Collectionneur, Pierre Patout', Paris, France,
1925
Desk, Sir Edward Maufe, London, 1925
Fireworks bowl, Edward Hald, Sweden, 1921
Furnishing fabric, F Gregrory Brown (designer), William Foxton
(manufacturer), 1922
Mannequin head in 1925
International Displays in 1925
Who are the people involved ?
Paul Poiret, a
French fashion designer
Ren Lalique, a French
glass designer
Sergei Diaghilev, a
Russian ballet producer
Radio Music City Hall by Donald Deskey
Chrysler Building New York by William van Alen
A.M. Cassandre, an Ukrainian-French painter
Jean Carlu, a French graphic designer
https://en.wikipedia.org/wiki/Art_Deco
http://artdecoblog.blogspot.com/2008/06/m-montedoro-art-deco-postcard-6-1920s.html
http://www.art-deco-style.com/art-deco-history.html
http://www.vam.ac.uk/page/a/art-deco/
Bibliography
Art Deco architecture was first and foremost considered to be
decorative - ornamental and beautifying. Buildings, hotels,
cinemas, railway stations, etc. were all embellished with
quintessential Deco patterns like zigzags, sunbursts, Egyptian
motifs and similar geometric patterns all in the name of
beauty.
Art Deco TerminologyThe term 'Art Deco' is taken from the name
of the 1925 Paris exhibition titled Exposition Internationale des
Arts Dcoratifs et Industriels Modernes. The most popular and
respected French artists of the day showcased their work at this
exhibition.
Art Deco Terminology
The term 'Art Deco' is taken from the name of the 1925 Paris
exhibition titled Exposition Internationale des Arts Dcoratifs et
Industriels Modernes. The most popular and respected French artists
of the day showcased their work at this exhibition.
Art Nouveau to Art Deco
Art neauvou lamp Art deco lamp
Art Deco followed in Art Nouveau's footsteps in that it also
paid homage to beauty, but it was a more 'modern' interpretation.
The Machine Age was well underway at this time and function became
an important requirement again. The rounded, scroll, naturalistic
motifs of Nouveau were replaced with geometric, angular and
streamlined motifs like zigzags and chevrons (notice the difference
in designs in the two lamp pictures above). Function was important,
but not at the expense of beauty and decoration.
Art Deco Fashion History
Art Deco & FlappersArt Deco GlamourArt Deco Sportswear
Art Deco & Flappers
Characteristics of Flapper Fashion:
Flapper Fashion
Masculine forms - "bustless, hipless, boyish shapes" (Mendes,
2003)
Streamlined
Short hemlines (mid calf to just a smidgeon above the knee)
Tubular silhouette
The Cloche (domed or bell-shaped) hat
The classic, beaded, fringed 'Charleston' dress
Rolled down stockings
Women started wearing their hair and skirts short, got their
drivers licences (so that they no longer had to rely on a man to
take them shopping or visit their friends!)
They started smoking, drinking, kissing and petting (oh my!) in
public, wearing heavy makeup and dancing the Charleston at the
hottest jazz clubs of the day
Art Deco Glamour
Silver Screen Goddess Fashion Characteristics
Art Deco Evening Wear
Long, floor-sweeping hemlines
The 'mermaid' silhouette - tight bodice, cinched waist, flared
out hem
Beads and 'fish scale' sequins
Luxurious fabrics - silk, satin, taffeta, chiffon
Fur coats
Fur trimmed gowns
Gold lamme
Geometric, angular design
As money was no object for the rich and famous, the styles
spotted on the red carpet oozed luxury and glamour.
Women began to take part in a variety of leisure activities in
the 1920s and 1930s. Sports - a traditionally male-dominated arena
- began to draw in women participants. Popular sports of the day
were tennis, skiing, bicycling, sailing, golfing and swimming.
Fashion Characteristics of The Sporty Girl
Art Deco Casual Wear
Lightweight fabrics - jersey, cotton
Weightier fabrics - wool, tweed
Simple, streamlined silhouettes
Dropped waists
Pleated skirts
Wide legged trousers
Monochromatic colour schemes
Masculine, angular jackets
Art Deco Sportswear
The 'Safari' jacket
Wide-brimmed sun hats
The Classic Chanel LBD - 'The Ford' mode
Art Deco Sportswear
Art Deco Style Jewelry
Art Deco Jewelry Shapes
Art Deco Ring
White Gold & Aquamarine
Art Deco style jewelry can be identified by streamlined,
angular, geometric shapes.
Squares, triangles, rectangles, hexagons and zigzag shapes were
popular.
Common
Art Deco Jewelry Stones
The booming economy of the 1920's allowed for the use of very
expensive stones.
Diamonds, rubies, emeralds and sapphires were the obvious choice
due to their bold, bright colouring (bright colours were a huge
trend during the Deco days).
Art Deco Jewelry Metals
In keeping with the luxury stones, the most common metals used
were Gold (yellow and white) and Platinum.
Bold & Bright
The economy was booming in during the Roaring 20s and lively,
energetic colors began to symbolize the prosperity of the times.
Hues like canary yellow, emerald green, peacock blue, royal purple
and brilliant red became all the rage.
Popular Art Deco Style Color Schemes
Metallics
Silver, Gold, Metallic Blues and Charcoal Greys also represented
the wealth and prosperity of the times. Metallic finishes instantly
add glitz, glamour and imply luxury and wealth. This is the epitome
of Art Deco style.
Neutrals
Art Deco was all about a streamlined, modern look and a neutral,
monochromatic color scheme easily achieved this feel. Cremes,
beiges, taupes and medium browns became popular choices for
interiors and fashions.
Black & White
This is probably the most popular colour scheme during the 1920s
and 1930s. Black and white checkerboard tiles, floors and
wallpapers were very trendy. Also, fashions became ultra
sophisticated and streamlined . The classic Chanel black and white
ensemble was the ultimate in chic sophistication.
Glam Gold Detail - 1 Wall St, NY Bold Colours - Hoover Building,
LDN
Glam Gold Detail - 1 Wall St, NY Bold Colours - Hoover Building,
LDN
