STRATEGIES FOR

MARKETING YOUR BRAND

Interactive Brand Strategy

A good marketing strategy is interactive and engages the customer

Engage your customer whenever they’re looking for information

Provide information they need when and where they need it

Integrate all marketing channels

All strategies need to be backed up with strong SEO

On social media have someone respond to comments and questions

Track analytics and monitor behavior

Interactive Brand Strategy (cont’d)

Attitude Branding

Attitude branding involves marketing a larger feeling

Examples: Nike, Coca Cola and Apple Contributes to the consumers’ sense

of identity and self- expression

No-Brand Marketing

The brand is made conspicuous through the absence of a name

Results can be very lucrative Examples include ‘Yellow Cap’ of

Venezuela and ‘Muji’ of Japan

Word Of Mouth

Best brand marketing strategy is to focus on recommendations

Word of Mouth can be more powerful than the best advertising

Effective as the recommendation is coming from a trusted source

Name Is Everything

The name conveys a great deal of information

The best names are short and punchy

Examples include Dell or Starbucks

A good strategy is to use a nonsense word

Examples include Dreamworks, Yahoo, or Pepsi

Be Flexible and Stay Current

Your branding strategy should be flexible

Listen and pay attention to market changes

Activity

1. What customer problems are you looking to solve with your brand?

2. Take a look at some good examples of marketing strategies and identify why they work so well.

Let me know if I can helpMike Saunders, MBABusiness Strategist | Marketing Fanaticwww.MarketingHuddle.comwww.Linkedin.com/in/MikeSaundersMBA