© 2009 Autodesk

Autodesk: Social Media

Norman Buckberry

ATC Program Development Manager

© 2009 Autodesk

Where do you start?

© 2009 Autodesk

Social media at Autodesk

There’s a lot of it about; commercial and academic audiences

Autodesk believes in it’s value; in all business units

We are NOT

Autodeskdating.com

Autodeskholidaysnaps.com

What is it?

Improved Sales

Acceptable and trusted Marketing

Lower cost Product Support

Increased access to Learning;

Widespread customer generated content

Easy to find, low cost access

© 2009 Autodesk

Autodesk Social Media

© 2009 Autodesk

Communities on the Home Page

© 2009 Autodesk

Autodesk University – Live and Online

© 2009 Autodesk

AU Extension, AU Virtual

Social networking as

Virtual Conference

© 2009 Autodesk

Podcasts and Videos; sharing the news

© 2009 Autodesk

Autodesk International Communitieshttp://communities.autodesk.com

© 2009 Autodesk

Autodesk Channels on YouTube

© 2009 Autodesk

Product Divisions & Support on YouTube

© 2009 Autodesk

The Next Generation Users

© 2009 Autodesk

Case study: Major Motor Manufacturer

Context

Personnel cut back by 35%

Most dedicated CAD users let go

Engineers now using CAD; lower experience

Volume of work increased

“Shelfware”, adoption

Global communications poor

Some pockets of best practices but isolated

Existing internal User Groups, Support, and Training had

dissolved, because no high-level internal champions to support

them

Increased reliance on suppliers

Harder to enforce standards

Communication breakdowns

© 2009 Autodesk

Twitter feeds; corporate, product, marketing,

personal connectionWorks well for large

dispersed Groups

Feel connected -even

With your next door

neighbour!

Insight and

Awareness

News

The casual

conversation

© 2009 Autodesk

What makes Social Media work in your

company?

© 2009 Autodesk

So what works at Autodesk

Communities of common interest

Teams

Industries/Products; sharing a common environment & knowledge

Education; the e-generation

Geographic distribution

Bringing people together who can only meet online

In-house-customer community = reach, support, customer satisfaction

Enthusiasm

Drivers and followers

Input and direction to product futures

Belonging to something special

eg AU for those who just can’t make it

Aggregated content and contact

© 2009 Autodesk

Who owns Social Media in your company?

© 2009 Autodesk

Who “owns” social media at Autodesk

It’s widespread, there is a LOT of it

Many people contribute inside ADSK and from outside

There are some top-down elements, giving a framework for

peer interaction

“The Social Web Council” - WWM

“The Community Council” – Sales – Events

Bottom Line; WE DO NOT REALLY OWN IT; it has a life of its

own; and we cannot CONTOL it, and it WILL happen!

It’s organic

It’s viral

© 2009 Autodesk

Is this the future of Training?

Social Media expands the Training Industry

Using social media tools to complement traditional delivery models

Leverage the power of the Web to bring people together and ADD

VALUE

Sales and marketing – loyalty, peer recommendation

Reputation in the eyes of the customer – trainer = celebrity

Social Media kills the Training Industry

So who needs a class then?

I can get what I want online

And I can get it for free!

Social Media IS the Training Industry

The “core” content has financial value

The “core” content drives involvement and community

The “donated” content gives no-cost added value to all

© 2009 Autodesk

Autodesk, AutoCAD, Alias, Autodesk Inventor, Inventor, Maya, Mudbox, Revit, Showcase, and 3ds Max are registered trademarks or trademarks of Autodesk, Inc., and/or its subsidiaries and/or affiliates in the USA and/or other countries. Academy Award

and Oscar are registered trademarks of the Academy of Motion Picture Arts and Sciences. mental ray is a registered trademark of mental images GmbH licensed for use by Autodesk, Inc. All other brand names, product names, or trademarks belong to their

respective holders. Autodesk reserves the right to alter product offerings and specifications at any time without notice, and is not responsible for typographical or graphical errors that may appear in this document.

© 2009 Autodesk, Inc. All rights reserved.