Download pdf - Bajaj Allianz General Insurance(Brm Term Paper.)

7/31/2019 Bajaj Allianz General Insurance(Brm Term Paper.)

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Tools Used:

To know the response , I have used the questionnaire method. If one wish to findwhat insurance care consultants think or know. The logical procedure is to ask them. Thishas led marketing researchers to use the questionnaire technique for collecting data morethan any other method.

In this method questionnaire were distributed to the respondents and they wereasked to answer the questions in the questionnaire. The questionnaire were structured nondisguised questionnaire because the question which the questionnaire contained, were

arranged in a specific order besides every question asked were logical for the study, noquestion can be termed as irrelevant.

The questionnaire was non-disguised because the questionnaire was constructed sothat the objective is clear to the respondents. The respondents were aware of the objective.They knew why they were asked to fill the questionnaire.With the help of followingtechniques, which are using by Bajaj Allianz.

DATA COLLECTION:

Primary Data Sources

Through interaction with Insurance care consultant.

Through questionnaires filled from the Insurance care consultant.

Secondary Data Sources:

Through Internet, various official sites of the Companies.

Through pamphlets and brochures of the Companies.

Journals & Magazines.

Literature Review:

Bajaj Allianz Life Insurance Company Limited is a joint venture between twoleading companies of the world. They are Allianz AG, one of the world's largest insurancecompanies, and Bajaj Auto, one of the biggest 2 and 3 wheeler manufacturers in the world.A very popular name in India, Bajaj Auto has a strong brand image and brand loyalty. BajajAuto has been in operation for more than 55 years and has joined hands with Allianz toprovide the Indian people with a unique option in terms of life insurance products.

As a promoter ofBajaj Allianz Life Insurance Company Limited, Bajaj Auto offers the following:

Financial strength and stability to give proper support to the Insurance Business. A strong brand-equity. A good reputation in the market as a world class organization.


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As a promoter ofBajaj Allianz Life Insurance Company Limited, Bajaj Auto offers the following:

Financial strength and stability to give proper support to the Insurance Business. A strong brand-equity. A good reputation in the market as a world class organization. An extensive network of disributors. Commendable experience of running a large organization. A 10 million strong base of retail customers using Bajaj products. Advanced Information Technology in large scale use. Experience in the financial services industry through Bajaj Auto Finance Limited.

Popular Life Insurance Products of Bajaj Allianz

Term Care

Term Plan with Return-of-Premium

Invest Gain

An Endowment Plan

Lifetime Care

Whole Life Plan

Child Gain

Children's Policy

Protector

A Mortgage Reducing Term Insurance Plan

CashGain

Money Back Plan

Keyman Insurance

A good Business Opportunity

Swarna Vishranti

Unique Retirement Plan

New UnitGain Plus

Unit Link plan with higher allocation

Mahila Gain Rider

The unique plan that takes care of you and your loved ones.

New UnitGain Easy Pension Plus

A Plan that enables you to retire without worries

Swarna Raksha I

This plan provids you with regular income


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Questionnaires:

1. Do you make use of Insurance Companies?a. Yes, I use different Insurance programsb. Yes, if I needc. Dont use

2. Which Insurance program do you consider as the most important?a. Life Insuranceb. Property Insurancec. Motor Insuranced. Medical Insurance

3. How often do Insurance cases happen?a. More than once a yearb. Once a yearc. Have never happened

4. Can you recommend your Insurance Company to your friends?a. Yes, I canb. Noc. I dont know

5. What part of your income do Insurance expenses take?a. More than 10%b. From 7% to 10%c. From 4% to 7%d. Less than 3%

6. What source of information is the most important for you when you chooseInsurance Company?

a. Advertisementb. Friends Advicesc. Rating of Insurance Companies

7. Do you have your personal Insurance Agent?a. Yes, we have been working together for many tearsb. Yes, but I cant rely upon him/herc. No, I havent

8. How high can you appreciate the work of your Insurance Company?a. Very highb. High


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a. Not badb. Bad

1. How long do you use Insurance Service?a. More than 10 yearsb. From 5 years till 10 yearsc. From 3 years till 5 yearsd. Less than 3 years

2. How long does your Insurance Company recover losses from the moment ofInsurance Case?a. More than 30 daysb. From 20 days till 30 daysc. From 10 days till 20 daysd. Less than 10 days

1)

0

2

4

6

8

10

12

14

Yes, I use

different

Insurance

programs

Yes, if I

need

Dont use

usage of insurance companies

usage of insurance

companies


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2)

3)

0

2

4

6

810

12

14

Life

Insurance

Property

Insurance

Motor

Insurance

Medical

Insurance

Most imoprtance insurance

Most imoprtance insurance

0

2

4

6

8

10

12

14

16

More than

once a year

Once a year Have never

happened

often do Insurance cases happen

often do Insurance cases happen


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4)

5)

0

2

4

6

8

10

12

14

16

18

Yes, I can No I dont

know

recommend to friends

recommend to friends

0

2

4

6

8

10

12

More

than

10%

From

7% to

10%

From

4% to

7%

Less

than

3%

Insurance expenses from income

Insurance expenses from

income


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6)

7)

0

5

10

15

20

25

More than 30

days

From 20 days till

30 days

time to recover loss


0

2

4

6

8

10

12

14

Yes, we have

been working

together for

many tears

Yes, but I cant

rely upon

him/her

No, I havent

personal Insurance Agent

personal Insurance Agent


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8)

9)

0

5

10

15

20

25

very high high very bad bad

perception about the company

perception about thecompany

0

2

4

6

8

10

12

14

16

18

More

than 10

years

From 5

years till

10 years

From 3

years till

5 years

Less

than 3

years

time period of using

time period


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10)

FINDINGS:

0

5

10

15

20

25

More

than 30

days

From

20 days

till 30

days

From

10 days

till 20

days

Less

than 10

days




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