A
Royal London
Top Provider:
Life and Insurance Groups – Field Based BDMs – Top Providers
Royal London
Prudential
AVIVA
1
AEGON
Standard Life
23 823
211
811 4
11 3
2
3
4
5
T: 0113 274 3000 W: www.bwd-search.co.uk
Note – the points were allocated in the following manner: surveyed Advisors gave 5-1 points to each Provider according to their own perception of them, 5 being the best, and 1 the worst.
A
Prudential
Top Provider:
Life and Insurance Groups – Tele Based BDMs – Top Providers
Prudential
Royal London
AVIVA
1
L&G
Standard Life
27 922
218
714 8
10 1
2
3
4
5
T: 0113 274 3000 W: www.bwd-search.co.uk
A
OctopusTop
Provider:
Investment Providers – Field Based BDMs – Top Providers
107
896 9
5139
3831
75
Note – the patterns of preference for BDMs in this category are very different from the Life Group Category. Firstly the number of weighted mentions is significantly less for all providers, and secondly there is a very long tail (47 investment providers achieved a 1st Place mention by advisers. The market, it seems, for investment providers is much more fragmented.)
Octopus
INVESCO Perpetual
Old Mutual
1
M&G
Premier AM
107
8969
5139
2
3
4
5
T: 0113 274 3000 W: www.bwd-search.co.uk
A
Investment Providers– Tele Based BDMs –
Top Providers41
4 024
2322
2075
Again, advisers showed a wide diversity of preference with 38 providers scoring at least one 1st place and very few providers showing consistently across a reasonable number of advisers resulting in relatively low scores even for the top providers on this measure. However it has to be noted that Octopus scored double top – with this first place ranking for Tele BDMs.
We’d also note that for this category there were few mentions in the 4th and 5th place rankings – it seems that for Tele BDMs advisers are only able to recall a smaller number of preferences.
55 Octopus
M&G
Old Mutual
1
Fidelity
INVESCO Perpetual
5541
4024
23
2
3
4
5
OctopusTop
Provider:T: 0113 274 3000 W: www.bwd-search.co.uk
A
Platform Providers – Field Based BDMs – Top Providers
113 The total universe of
Platform providers is of course more limited so absolute number of rankings are reasonably high. Old Mutual win convincingly for both Field and Tele based BDMs.
Old Mutual
Top Provider:
Old Mutual
Transact
AXA Elevate
1
Standard Life
Novia
9894
8758
2
3
4
5
149
T: 0113 274 3000 W: www.bwd-search.co.uk
A
Platform Providers – Tele Based BDMs – Top Providers
113
Old Mutual
Top Provider:
Old Mutual
Aviva
AXA Elevate
1
Co Funds
Fidelity
8065
5348
2
3
4
5
130
T: 0113 274 3000 W: www.bwd-search.co.uk
A
Quilter Cheviot
Top Provider:
DFM Providers– Field Based BDMs - Top Providers
Quilter Cheviot
Brewin Dolphin
Brooks Macdonald
1
Rathbones
Investec
10 610
256
4640
2
3
4
5
T: 0113 274 3000 W: www.bwd-search.co.uk
A
Quilter Cheviot
Top Provider:
DFM Providers– Tele Based BDMs - Top Providers
Quilters repeat their top of the table performance here but it should be noted that Rathbones scored more 1st place rankings only to be beaten into 2nd place. Overall the number of scores here are low – indicating that adviser’s experience of DFM BDMs is relatively focused on those they deal with which will naturally tend to be a low number and that where they do have dealings with a BDM it is more likely to be face to face. For this category there were almost no rankings offered beyond second place.
Quilter Cheviot
RathbonesBrewin Dolphin
1
Tilney
3432
2423
2
3
4
T: 0113 274 3000 W: www.bwd-search.co.uk