I felt like, I don't want anybody to get the message, when my record is coming out. I just want this to come out when it's ready and from me to my fans.
—Beyoncé discussing her intention behind Beyoncé ' s unconventional release.
Goals• Surprise release
• Video album
• No Leaks
Risks• Spoilers
• Expenses
• Tech glitches
• Alienate retailers
• 828K Worldwide in 3 days
• 5th #1 Album
• Fatest selling album in iTunes history
• 5M Album Sales
Receipts
• 9.6 million Spotify listens in 24 hours• 355K 1st week sales
• 535,000 units sold first week.
• 17M streams first three days.
All Hail The Queen!!!
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