Nicole MeliaMusic Video Purposes Analysis

Comment on the following aspects in relation to PURPOSES and BENIFITS for artist/band and target audience

Beyoncé Provide an explanation in relation to benefits (promotion, extension of income & outlets, synergy opportunities and strategies used by producers to benefit label and artist)

Provide any research evidence you can find that supports explanations of benefits for artist, record label and audience

Promotional

Beyoncé’s record deal is Columbia; Columbia is an American record deal which has ownership of Sony Music Entertainment, operating under the Columbia Music Group. Columbia also has many famous faces that everyone loves such as Pharrel Williams, Jack White, John Legend, Hoizer, Haim and a lot more familiar faces. Before Beyoncé was a solo artist she was the lead singer in Destiny’s Child, the group became one of the world's best-selling girl groups of all time. Columbia was also Destiny’s Childs record label.

Beyoncé is a role model to many girls and because of this she is an excellent celebrity to use for promotion for certain products. She has been the face for H&M, L’Oreal and Coca Cola. Because Beyoncé is a worldwide celebrity who has always been so kind and loving towards her fans and set a good message for all of her target audience she’s a perfect celeb to use for promoting

http://www.google.co.uk/imgres?imgurl=http://img3.wikia.nocookie.net/__cb20110831130648/logopedia/images/6/6f/Columbia_Records.png&imgrefurl=http://logos.wikia.com/wiki/Columbia_Records&h=224&w=225&tbnid=mN0HPJDUmUOXdM:&zoom=1&tbnh=160&tbnw=160&usg=__SM-7GB8svYQMMoCFS8YskWrEUbU=&docid=QaldV91Ai1JL7M&itg=1

Nicole MeliaMusic Video Purposes Analysis

clothing, make up and even drinks. She has also brought out her own brand of perfumes which would especially appeal to girls because they want to be like Beyoncé and they think by buying this product its one step closer. https://www.google.co.uk/search?q=beyonce+h+n+m&espv=2&biw=1680&bih=949&tbm=isch&tbo=u&source=univ&sa=X&ei=LiLbVL7MN4XfaKD0gPgI&ved=0CCIQsAQ#tbm=isch&q=beyonce+perfume&imgdii=_So with her CDS, concerts, festivals and product line Beyoncé has come from a young girl from Texas to a worldwide superstar with her own business.

Beyoncé topped the Forbes Celebrity 100 list after earning $115 million last June. Her and her husbands have a reported combined net worth of over $1 billion, with Jay Z bringing in $560 million and Beyoncé being worth $450 million.

http://www.columbia.co.uk/uk/artists#artists

Nicole MeliaMusic Video Purposes Analysis

Extension of income

Beyoncé gets involved with Radio shows which helps her promote her products and albums, The link to the right is an interview with Ed Lover promoting her new album 'I Am...Sasha Fierce' on Power 105.1 in 2008. And then she also went on the Oprah Winfrey Show to promote this.

Radio Showhttps://www.youtube.com/watch?v=BGL-o_-Cr54

Oprah Winfrey Interviewhttps://www.youtube.com/watch?v=1NpARnvAmis

Beyoncé’s own website http://www.beyonce.com/

Nicole MeliaMusic Video Purposes Analysis

Beyoncé doesn’t only promote other company’s products but has her own personal merchandise on her own website. This includes Tops, Caps, Nails, Cups, and Calendars, Phone cases, bags, CDS and perfumes. These all have something printed on them such as lyrics, pictures or just ‘Beyoncé’. To the right you can see an example of what her website looks like.

Social media is such a huge thing in this century to promote products on. Beyoncé has her own verified twitter page which she keeps updating her fans on recent information, her tweet from the 5th of April 2012 which is shown to the right shows her promoting her page for beyonce.com. Another social networking site that Beyoncé has an official page on is Facebook, She has 67,606,601 likes And this is updated whenever Beyoncé is doing or has done something.

Nicole MeliaMusic Video Purposes Analysis

Extension of outlets

There is so much you could do for an extension of outlets and everything you could think of Beyonce and her team will have. Whether it’s a face book and twitter account, videos on YouTube and Vimeo, Retail CD or DVDS and even a sound cloud account where not only do you hear her music soundtracks but her live performances.

Here is Beyonce’s sound cloud account. Synergy Not only is Beyonce an amazing singer and

performer but there is more to her than that. Her and her mother Tina Knowles run a family business known as ‘House Of Dereons’ which is a clothing business Beyonce and her sister Solange also then expanded to make a Junior line of Dereon, which became more of a hip-hop fashion when Destiny’s Child first came out.Beyonce had featured in many different adverts for fragrances such as Emporio Armani before she went on to realise her own, and on the advert for HEAT- Beyonce’s first fragrance the advert is very raunchy and she plays one of her well known songs over it. As well as being an international singer she blooms in the film industry as well! She’s featured in many films such as Carmen, Austin Powers The Fighting Temptation, The Pink Panther, Dream girls, Cadillac Records and

This is the Dereon logo.

https://www.youtube.com/watch?v=62ODP57gwIABeyonce’s Heat advert.

Nicole MeliaMusic Video Purposes Analysis

Obsessed. So as well as being all these things she’s also now got her own merchandise, website and married to her husband rapper JAY Z who is also connected to Columbia (Record deal).

Beyonce in Austin Powers.

Producers strategies

Beyonce is a worldwide pop star and role model, the producers strategies include social media having her own twitter account and face book account, which on both of these she tweets what she’s up to and often retweets or favourites her fans tweets. On face book she has 67,800,222 likes and on twitter has over 13.9 million followers. Not only on social media does she have an amazing number of fans but also on YouTube where she has millions of hits on every video (81,225,958). As you can see above another strategy for Beyonce is her own official website.

Nicole MeliaMusic Video Purposes Analysis