March 3, 2014Design ©2014 Social Media Examiner, Content Copyright Presenter • Do not distribute
How to Growth Hack Your Blog: Proven Tips for Growth
Presented by Stan Smith -
PushingSocial.com
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“The biggest challenge to any
small business owner, entrepreneur,
sales person or inventor is….”
3
OBSCURITY
“It’s not that you don’t have something
incredibly valuable, it’s just that
NOBODY know who you are”
- Micheal Burt
Traditional blog growth tactics
take too long to work or
get drowned out by others
using the same tactics.
IMAGINE
Starting every day with a loyal group
of readers
waiting for your next post
IMAGINE
Having Google, Twitter, Facebook, and
LinkedIn consistently directing
new readers to your blog
IMAGINE
Only engaging, encouraging,
and supporting fans who
respect and admire your expertise
This is possible with a new “discipline” and “mindset”
called Growth Hacking.
GROWTH HACKER“A person whose true north is growth.
Everything they do is scrutinized by its potential impact
on scalable growth”
Post.
Promote.
Pray.
basically…
Get Busy Growing or
Get Busy Dying.- Andy Dusfrene (kind of)
BLOG GROWTH
HACK #1
BLAST AND WATCHTwitter LinkedIn Facebook
Open the right door to
get attention and action.
The old tactics don’t work as well
Twitter: • Favorites mean more than
retweets• Twitter lists have social value
Tool: buzzfork.com
Quick Recipe1. Identify influencers2. Follow their feed3. Regularly favorite relevant
tweets4. Create small descriptive listsTime: 10 minutes / day
Get The Full Recipepushingsocial.com/recipe
FacebookCustom Link Updates
Look Good in the Newsfeed
Promoting Your Post to
“Look a Like Audiences”
Get The Full Recipepushingsocial.com/recipe
BLOG GROWTH
HACK #2
Wait and Hope
Mindset
What is next month’s reader growth goal?
How many blog subscribers do you need?
How many leads did your blog create?
Ask Yourself
Are Goals Needed?
Personal Blog?
NO
Everybody Else
YES!
Small Blogs Have
Small Goals and Small Action
Fast Growth Blogs Have
10X Goals and 10X Action
Now
1,000 Readers
100 Subscribers
10 Subscribers
10,000 Readers
1,000 Subscribers
100 Subscribers
10X
10,000 ReadersRepurposing blog content for
iTunes, Slideshare and YouTube
Use your posts to create a new course on
Udemy
Build relationships that open up PR
options. Who at this conference can
make a key introduction for a guest post
gig?
Getting a spot up here or at the leading
conference for your niche
Turn your posts into books to offer on
Amazon.
Publish useful templates, spreadsheets,
mindmaps, and apps to crowdsourced
repositories (example: Google Templates)
BLOG GROWTH
HACK #3
POSTS ARE NEEDY LITTLE RASCALSPOST, PROMOTE, POST, PROMOTE, POST…
Start Your Own GUEST BLOGGER PROGRAM
Craft Your Content
Promote Your Content
Engage With Your Audience
Get Others to…
You Need
“Write for Me” Page
Guidelines
Process for Vetting Proposals
Promotional Tips for Your Writers
Get The Full Recipepushingsocial.com/recipe
BLOG GROWTH
HACK #4
I am not a geek. I don’t understand this “technical” stuff!
I am not a robot.I don’t care about what Google likes!
Your
competition
hopes you
stick to
your guns.
Brainstorm 9 Search Phrases
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Phrases your readers use
to find information about
your subject
3
Phrases your readers
use to research key
topics in your area
3
Phrases your readers
use to decide if they
should do business
with you.
+ +
Brainstorm 5 Posts for Each of the 9 Search Phrases
9 phrases X 5 posts = 45 SEOLICIOUS posts
Get The Full Recipepushingsocial.com/recipe
Your Readers Want to SeeThe World Through Your Eyes
BUT THEY DON’T KNOW WHO YOU ARE.
Your Mission Is To Get Noticed.
What’s Holding You Back?
THE WORLD IS YOURS.
TAKE IT.
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