Top 10 Tips to Share with Clients
JJ Lassberg | Schipul - The Web Marketing Company | www.schipul.com
Branding 101
Top 10 Tips
#1 Take Away
Branding 101: A brand is the identity of a specific product,
service, or business
Share with Clients:
1. Focus2. Tagline3. Consistency4. Quality5. Use It6. Share It7. Talk the Talk8. Harness Fans9. Reputation10. Let Go A Little
What are you going to do for me? Focus on the #1 thing you provide
Get One! Be Short, Be Clear, Tell Me What You Do
Pick It & Stick With It 10 Years to build brand recognition
Are You Top of the Line? No Cheese, No Fuzz, No Old
Everywhere. Site, Facebook, YouTube, Twitter, Zazzle, Amazon Store,
Business Cards, Banners, Brochures, Shirts, Pens, Stickers, Cups…
Press Kit: Make it easy for others to use… and they will
What to put in it?
1. Logos 1.For Print2.For Web
2. Hi-Res Photos (remember… Quality)
3. Need to Know NOW! Media Contact
4. Generous, Easy to Understand, Rules of Use.
Train Your Employees Focus on the #1, say the same thing, say it
over and over and over again
Let Your Fans Rave Ask for raves. Tell ‘em where to rave. Make it
easy to rave.
More Important than Pretty Pics A bad reputation can be deafening and deadly
Don’t Make an Ass of Yourself Be Fun, Be Kind, Be Grateful
If you don’t get anything else… get this.
Be Consistent
The End.
http://www.slideshare.net/jjlassberg
JJLassberg.com | twitter.com/jjlassberg
Schipul - The Web Marketing Company
www.schipul.com
Thanx a million for the pics!All photos used are Creative Commons Licensed and linked from Flickr Galleries available here:
1.http://www.flickr.com/photos/jjlassberg/galleries/72157624358073116/
2.http://www.flickr.com/photos/jjlassberg/galleries/72157624244696533/