Transcript
Page 1: Branding Guidelines - Top 10 Tips to Successfully Brand Your Company

Top 10 Tips to Share with Clients

JJ Lassberg | Schipul - The Web Marketing Company | www.schipul.com

Page 2: Branding Guidelines - Top 10 Tips to Successfully Brand Your Company

Branding 101

Top 10 Tips

#1 Take Away

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Share with Clients:

1. Focus2. Tagline3. Consistency4. Quality5. Use It6. Share It7. Talk the Talk8. Harness Fans9. Reputation10. Let Go A Little

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What are you going to do for me? Focus on the #1 thing you provide

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Get One! Be Short, Be Clear, Tell Me What You Do

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Pick It & Stick With It 10 Years to build brand recognition

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Are You Top of the Line? No Cheese, No Fuzz, No Old

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Everywhere. Site, Facebook, YouTube, Twitter, Zazzle, Amazon Store,

Business Cards, Banners, Brochures, Shirts, Pens, Stickers, Cups…

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Press Kit: Make it easy for others to use… and they will

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What to put in it?

1. Logos 1.For Print2.For Web

2. Hi-Res Photos (remember… Quality)

3. Need to Know NOW! Media Contact

4. Generous, Easy to Understand, Rules of Use.

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Train Your Employees Focus on the #1, say the same thing, say it

over and over and over again

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Let Your Fans Rave Ask for raves. Tell ‘em where to rave. Make it

easy to rave.

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More Important than Pretty Pics A bad reputation can be deafening and deadly

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Don’t Make an Ass of Yourself Be Fun, Be Kind, Be Grateful

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If you don’t get anything else… get this.

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Be Consistent

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The End.

http://www.slideshare.net/jjlassberg

JJLassberg.com | twitter.com/jjlassberg

Schipul - The Web Marketing Company

www.schipul.com

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Thanx a million for the pics!All photos used are Creative Commons Licensed and linked from Flickr Galleries available here:

1.http://www.flickr.com/photos/jjlassberg/galleries/72157624358073116/

2.http://www.flickr.com/photos/jjlassberg/galleries/72157624244696533/