Transcript
Page 1: BrokerSavant presents: Creating New Business Opportunities with LinkedIn

http://www.linkedin.com/company/brokersavant

Creating New Business Opportunities with LinkedIn(in 20 minutes or less per day)

presented by David AlbertPrincipal, GreyGoo Medialinkedin.com/davidpaulalbert

sponsored byBrokerSavantbrokersavant.comlinkedin.com/company/brokersavant

Page 2: BrokerSavant presents: Creating New Business Opportunities with LinkedIn

http://www.linkedin.com/company/brokersavant

The Challenge:

“I know I can tap into LinkedIn to uncover more business opportunities but it just seems so time consuming and I’m not sure where to start.

I belong to some groups, I have a lot of connections, but I’m really not leveraging the platform the way I think I could...”

Page 3: BrokerSavant presents: Creating New Business Opportunities with LinkedIn

http://www.linkedin.com/company/brokersavant

What you’ll learn:We all have limited time...

Simple, easy to implement tips to help increase your chances of generating more networking and new business opportunities via LinkedIn.

Page 4: BrokerSavant presents: Creating New Business Opportunities with LinkedIn

http://www.linkedin.com/company/brokersavant

But first...the basicsBefore you can effectively use LinkedIn as a lead generation tool, you have to ensure your user profile is current and content-rich.

Page 5: BrokerSavant presents: Creating New Business Opportunities with LinkedIn

http://www.linkedin.com/company/brokersavant

Would you rather do business with this person?

Page 6: BrokerSavant presents: Creating New Business Opportunities with LinkedIn

http://www.linkedin.com/company/brokersavant

Page 7: BrokerSavant presents: Creating New Business Opportunities with LinkedIn

http://www.linkedin.com/company/brokersavant

Or this person?

Page 8: BrokerSavant presents: Creating New Business Opportunities with LinkedIn

http://www.linkedin.com/company/brokersavant

Page 9: BrokerSavant presents: Creating New Business Opportunities with LinkedIn

http://www.linkedin.com/company/brokersavant

Page 10: BrokerSavant presents: Creating New Business Opportunities with LinkedIn

http://www.linkedin.com/company/brokersavant

Use a good picture for your headshot (smile if possible).

It doesn’t have to be professionally taken (almost better if it’s not) but it should look professional.(yes it’s really that simple)

Page 11: BrokerSavant presents: Creating New Business Opportunities with LinkedIn

http://www.linkedin.com/company/brokersavant

Be sure to take advantage of the 3 available website links in your profile...

Page 12: BrokerSavant presents: Creating New Business Opportunities with LinkedIn

http://www.linkedin.com/company/brokersavant

LinkedIn rolled out a lot of changes in 2013...

Page 13: BrokerSavant presents: Creating New Business Opportunities with LinkedIn

http://www.linkedin.com/company/brokersavant

LinkedIn rolled out a lot of changes in 2013...

Page 14: BrokerSavant presents: Creating New Business Opportunities with LinkedIn

http://www.linkedin.com/company/brokersavant

But that doesn’t mean you can’t leverage (new) available tools

Page 15: BrokerSavant presents: Creating New Business Opportunities with LinkedIn

http://www.linkedin.com/company/brokersavant

Looking for talent? Allow them to apply with LinkedInhttps://developer.linkedin.com/apply

5 MINUTES

Page 16: BrokerSavant presents: Creating New Business Opportunities with LinkedIn

http://www.linkedin.com/company/brokersavant

5 MINUTES

Page 18: BrokerSavant presents: Creating New Business Opportunities with LinkedIn

http://www.linkedin.com/company/brokersavant

Add Rich Media to your Profile

LinkedIn’s new rich media feature, you can share photos, videos, presentations & graphics.

10 MINUTES

Page 19: BrokerSavant presents: Creating New Business Opportunities with LinkedIn

http://www.linkedin.com/company/brokersavant

Sharing pertinent infographics, whitepapers or compelling presentations can make your profile stand above others.

Page 20: BrokerSavant presents: Creating New Business Opportunities with LinkedIn

http://www.linkedin.com/company/brokersavant

Sharing pertinent infographics, whitepapers or compelling presentations can make your profile stand above others.

ideas

• Company Presentations

• Photos of Available Properties

• Sales Videos, Video Resumes, Video Tours

• Industry-specific Infographics

Page 23: BrokerSavant presents: Creating New Business Opportunities with LinkedIn

http://www.linkedin.com/company/brokersavant

Use content you believe your prospective clients will be interested in. It certainly doesn’t have to be content you create--repurposing existing content is easy.

Learn how to add Rich Media to your profile: http://help.linkedin.com/app/answers/detail/a_id/34325

Page 24: BrokerSavant presents: Creating New Business Opportunities with LinkedIn

http://www.linkedin.com/company/brokersavant

Page 25: BrokerSavant presents: Creating New Business Opportunities with LinkedIn

http://www.linkedin.com/company/brokersavant

Get a vanity URLhttp://www.linkedin.com/profile/public-profile-settings

What looks better? What’s more SEO friendly? http://www.linkedin.com/pub/david-albert/0/49a/90a

Orhttp://www.linkedin.com/pub/davidpaulalbert

2 MINUTES

Page 26: BrokerSavant presents: Creating New Business Opportunities with LinkedIn

http://www.linkedin.com/company/brokersavant

Put a Badge on your personal website, blog or online resume http://www.linkedin.com/profile/profile-badges

10 MINUTES

Page 27: BrokerSavant presents: Creating New Business Opportunities with LinkedIn

http://www.linkedin.com/company/brokersavant

Use OpenLink to reach out to connections outside your network

Page 28: BrokerSavant presents: Creating New Business Opportunities with LinkedIn

http://www.linkedin.com/company/brokersavant

Use OpenLink to reach out to connections outside your network

Page 29: BrokerSavant presents: Creating New Business Opportunities with LinkedIn

http://www.linkedin.com/company/brokersavant

Use OpenLink to reach out to connections outside your network

Page 30: BrokerSavant presents: Creating New Business Opportunities with LinkedIn

http://www.linkedin.com/company/brokersavant

Export your ConnectionsWant to do add LinkedIn contacts to your own CRM system, contact database or email marketing software?

10 MINUTES

Page 31: BrokerSavant presents: Creating New Business Opportunities with LinkedIn

http://www.linkedin.com/company/brokersavant

Get LinkedIn profile data for those who email youhttps://addons.mozilla.org/en-us/firefox/addon/smartr-inbox-for-gmail/https://chrome.google.com/webstore/detail/smartr-inbox-for-gmail/

5 MINUTES

Page 33: BrokerSavant presents: Creating New Business Opportunities with LinkedIn

http://www.linkedin.com/company/brokersavant

Page 34: BrokerSavant presents: Creating New Business Opportunities with LinkedIn

http://www.linkedin.com/company/brokersavant

Share often, share smarter! (bufferapp.com) 5 - 15 MINUTES

Page 35: BrokerSavant presents: Creating New Business Opportunities with LinkedIn

http://www.linkedin.com/company/brokersavant

Join Groups and bypass the need to connect to people to contact them

Page 36: BrokerSavant presents: Creating New Business Opportunities with LinkedIn

http://www.linkedin.com/company/brokersavant

Join Groups and bypass the need to connect to people to contact them

Page 37: BrokerSavant presents: Creating New Business Opportunities with LinkedIn

http://www.linkedin.com/company/brokersavant

Join Groups and bypass the need to connect to people to contact them

Page 38: BrokerSavant presents: Creating New Business Opportunities with LinkedIn

http://www.linkedin.com/company/brokersavant

And now, a brief word from our Sponsor...

http://www.brokersavant.com/product-tour

Page 39: BrokerSavant presents: Creating New Business Opportunities with LinkedIn

http://www.linkedin.com/company/brokersavant

Thank You! Questions?

Follow me:David Albert

greygoomedia.comlinkedin.com/davidpaulalbert

twitter: @davidpaulalbert

Follow BrokerSavant:brokersavant.com

linkedin.com/company/brokersavant


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