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Page 1: BS2213: Branding and Advertising View Online (2016-17) · PDF file01/26/18 BS2213: Branding and Advertising ... Strategic brand management ... The new branding imperatives - Kevin

05/01/18 BS2213: Branding and Advertising | City University London

BS2213: Branding and Advertising(2016-17)

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28 items

Basic Texts on Branding (19 items)These are the overview textbooks for branding (Keller) and Advertising (others) that coverthe most relevant themens in more or less detail. Both hard copy and online resources arelisted where available. Feel free to choose your favorite books to work with from thisselection, or read them all. The section also lists other inspiring texts both about classic and most recent brandthinking.

Strategic brand management - Richard H. Elliott, Larry Percy, Simon Pervan, 2015Book | Recommended reading

Dimensions of brand personality - Aaker, Jennifer L, Aug 1997Article

The new strategic brand management: advanced insights and strategic thinking -Jean-Noël Kapferer, Jean-Noël Kapferer, 2012

Book | Essential reading

The new strategic brand management: advanced insights and strategic thinking -Jean-Noël Kapferer, Jean-Noël Kapferer, Dawsonera, 2012

Book | Essential reading

Building strong brands - David A. Aaker, 2010Book | Essential reading

Marketing communications - John Egan, 2015Book | Recommended reading

Marketing communications: a brand narrative approach - Dahlen, Micael, Lange, Fredrik,Smith, Terry, 2010

Book | Recommended reading | This is also a great overview book and holds importantinformation for specific topis. The libary will soon have a few hard copies of it. Use this orEgan's book as your main textbook.

Strategic advertising management - Percy, Larry, Elliott, Richard H., c2012Book | Recommended reading

Strategic advertising management - Percy, Larry, Rossiter, John R., Elliott, Richard H.,Business Source Complete, 2001

Book | Recommended reading | This is an ebook version of the old edition of this work,from 2001. The printed copy is a much newer edition, the 4th, from 2012.

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05/01/18 BS2213: Branding and Advertising | City University London

List of other marketing communication books from the Cass libary - Various Authors,Business Source Complete

Website | Recommended reading | Use this link to find even more material. Searchterms may also be branding, brand management, advertising, etc.

How Do Brands Create Value? - Keller, Kevin Lane, 2003Article | Recommended reading | The paper explains the idea of the brand value chain

Brand Management Paradigms. - Louro, Maria, P Cunha, 2001Article | Recommended reading | Interesting but potentially outdated overview of brand

management paradigms

The new branding imperatives - Kevin Lane KellerDocument | Recommended reading

The Product and the Brand. - Gardner, Burleigh B.Levy, Sidney J.Article

Brand Community - Albert M. Muniz, Jr., Thomas C. O’Guinn, 2001-03Article

Conceptualizing, Measuring, and Managing Customer-Based Brand Equity - Kevin LaneKeller, 1993

Article

Consumers and Their Brands: Developing Relationship Theory in Consumer Research -Susan Fournier, 1998-03

Article | The paper that introduced the idea of consumer-brand relationships

Customer-Centered Brand Management - Rust, Zeithaml, &LemonDocument

Consumer Identity Work as Moral Protagonism: How Myth and Ideology Animate aBrand-Mediated Moral Conflict - Marius K. Luedicke, Craig J. Thompson, Markus Giesler,2010-04

Article

Books on Media Planning (2 items)

Advertising media planning - Sissors, Jack Zanville, Baron, Roger B., c2010Book | Recommended reading | This is probably the best book for media planning and

evaluation. You will find all necessary information about media metrics here.

Advertising media planning - Sissors, Jack Zanville, Baron, Roger B., c2010Book | Recommended reading | This is the ebook version: login with you usual IT

username and password.This is probably the best book for media planning and evaluation. You will find allnecessary information about media metrics here

Books about effective advertising (4 items)

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05/01/18 BS2213: Branding and Advertising | City University London

These books separate fiction from empirical reality. Use them when creating your ad andto check if (how much) your creation follows these principles.

Persuasive Advertising: Evidence-based Principles - Professor J. Scott Armstrong, EBL DDA.,2010

Book | Recommended reading | This is the ebook version of the bestselling book onadvertising principles (use this in addition to or instead of Tellis' "Effective Advertising")

Persuasive advertising: evidence-based principles - Jon Scott Armstrong, Gerry Lukeman,Sandeep Patnaik, 2010

Book | Recommended reading

Effective advertising: understanding when, how, and why advertising works - Tellis, GerardJ., c2004

Book | Recommended reading | This is the ebook version: login with you usual ITusername and password. (if the ebook is available yet it will be soon)

Cultural strategy: using innovative ideologies to build breakthrough brands - Holt, DouglasB., Cameron, Douglas, 2010

Book | The book that explains Holt's idea of cultural branding.

Sources about Creativity (3 items)

Thinkertoys: a handbook of creative-thinking techniques - Michalko, Michael, c2006Book | Recommended reading | Inspiring book about creativity tools.

Managing creative people: lessons in leadership for the ideas economy - Gordon Torr,2008

Book | Recommended reading

Managing creative people: lessons in leadership for the ideas economy - Gordon Torr,c2008

Book | Recommended reading

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