Tooting Your Own HornWomen Who Tech TeleSummit
March 31, 2008
Angie Chang, Women 2
Megan Fitzgerald, Career By ChoiceLynne D. Johnson, Fast Company
“Everyone has a chance to be a brand worthy of
remark.”“The Brand Called You”
Tom Peters
TM
createduncovered
clarity
credibility
visibility focus
differentiate
succeed
extract
express
exude
[extract]
Get clear
[extract]
[extract]
[extract]
[extract]
[extract]
[express]
[express]
[express]
[express]
[express]
[express]
[express]
[express]
[exude]
[exude]
[exude]
branding
yourself
online
MeGoogle SearchGoogle Search
onlineidentitycalculator
blog
lynne johnson
TM
Empowering expats to use their personal brand for professional and business success
www.careerbychoice.com
Your name = Your brand
•Register your domain and SEO it like crazy
•Even SEO aliases
Your voice = Your brand•Leave comments
Your voice = Your brand
•Keep it real/Don’t go off brand
Your voice = Your brand
•Become an expert
Build community
Monitor your brand
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