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Building the perfect profile on LinkedInWebinar 23rd October 2014
Alex Charraudeau
Connect the world’s professionals to make them more productive and
successful
Our mission
The professional profile of record
Connect all of the world's professionals
Identity Networks Knowledge
The definitive professional
publishing platform
313MMembers
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Building the perfect profile on LinkedIn
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Build
Edit mode
Photo
Headline
Contact details
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Build
Edit mode
Photo
Headline
Contact details
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Build
Edit mode
Photo
Headline
Contact details
Summary
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Build
Edit mode
Photo
Headline
Contact details
SummaryBe a human first, recruiter second.Why do you do what you do?What is your passion?What makes you good at your job?How are you helping people?
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Build
Rich media
Employer
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Build
Rich media
Employer
Job
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Build
Rich media
Employer
Job information
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Build
Rich media
Recommendation
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Build
Groups
Manage groups
Influencers
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Build
News
Follow clients
Follow your business
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Examples
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Engage
Engage in groups
Like jobs
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Engage
Post content
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Like your company updates
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Engage
88% of members would follow a company. 71% of members will follow a company for jobs. 78% of company followers are more likely to respond to an InMail. Members will follow up to 6 companies on average. 64% of followers would follow companies indefinitely. Followers are 2.5x more likely to recommend your business.
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Engage
Over 2 billion updates are seen weekly across LinkedIn. 68% of members expect to see relevant and insightful content on LinkedIn. Content gets 6x more engagement than jobs. 41% of LinkedIn traffic comes from mobile devices. Followers can be
marketed to wherever they are.
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Engage
Short and sweet. 50 characters or less drives 28% more engagement. Include links. Status updates with links get 45% more engagement. “Best of” and “Top 10” lists are in. They will increase amplification by about
40%. Ask questions. Want 50% more comments? Then ask a question. Get it? Video content will get 100% more engagement.
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Go and be awesome@alexCharraudeau
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