Transcript
Page 1: Cannes Lions 2013 - Top Tweets

TOP TWEETS FROM CANNES

2013

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RT @SouheilBadaa: Thank you again #canneslions and

@JimStengel for an amazing festival.

See you next year! #inspired

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"#Advertising should RAVE! Relevant, Actionable, Valued, Experiential!" @wharton

#CannesLions#WalnutMedia

#Pakistan

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RT @Ogilvy: Ogilvy &

#Inspire #Quote: "It isn't the

mountains ahead to climb that

wear you out; it's the pebble in your shoe."

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RT @rachel_arthur: "Get up everyday

to do what you love to do; have the passion to

have a big idea" Lee Clow

#canneslions #lionofstmark

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#Coke - "data is the soil in which our ideas grow" (via

@JasonXenopoulos ) #CannesLions #WalnutMedia

#Pakistan

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RT @abdulkarim: "If you give people a stage, their creativity

will shine through" - David Alberts of @MOFILMugc

#CannesLions

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"Creativity comes from pressure!"

#CannesLions#WalnutMedia

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RT @abdulkarim: 70% of all decisions in supermarkets

are spontaneous #CannesLions #Shopper

#Marketing (via @IPA_Updates)

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Create time and pressure to see just how awesome your people are! #CannesLions #WalnutMedia #Pakistan

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RT @HuffPostSmBiz: Your small business should be

using Facebook

Here’s four reasons why…

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1. With over 1.1 billion users, Facebook is an unparalleled

source…

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2. Immense power of referral

networking

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3. Personalized relations with consumers…

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And lastly, it is an addiction!

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... So create a culture to fail and that would give your people the confidence

to experiment! #CannesLions #WalnutMedia #Pakistan

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'LEARNING DOESNT HAVE TO HAPPEN JUST ON

THE JOB!' #CannesLions #WalnutMedia

#Pakistan

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"Creativity drives innovation...there is a direct impact on brand success

through creativity." Joe

Tripodi , Creative Marketer

#CannesLions

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RT @EricEVGEurope: Out Of 500Billion spent in advertising

200 are spent on TV #CannesLions #advertising

#pricelesscannes

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You know why adults ask kids for who they want to be, when grow older? - They're actually looking

for ideas for themselves ;)

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Best work always comes from personal relationships "more dating less pitching" !

#deadly60 #DavidWheldon#CannesLions#WalnutMedia

#Pakistan

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"Without the emotional context of consumer segmentation, we're going to get it all wrong" David Wheldon,

Barclays #CannesLions #WalnutMedia

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RT @beneg92: Important thing I learned at #CannesLions -

don't just be professional, be a professional version of

yourself.

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People still want to be surprised. That's why you have a "shuffle"

function on your playlist!#CannesLions#WalnutMedia

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'Culture: it's what people do when no-one is looking' #IBM #CannesLions#WalnutMedia

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It's one thing to achieve success, but is more more difficult to repeat

it. That's the challenge. #CannesLions #WalnutMedia

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#Coke #JoeTripodi We used to focus on functional benefits, and then

emotional benefits. The new focus is "cultural leadership"

#CannesLions

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"If your client is not scared of your idea, it is

not good enough." @AmirKassaei #CannesLions#WalnutMedia

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For @Cirque, "impossible is only

a word." #CannesLions #WalnutMedia

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Individual creativity in a collaborative culture brings the best of results for co-creation (My

thoughts) #CannesLions #WalnutMedia

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RT @OgilvyLion: TV is on the wall. YouTube is

everywhere. There is true power in social media.

#YouTube #CannesLions

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"Once you get the audience attention, don't leave the conversation -successful

brands in this space are always on"@rkyncl #CannesLions

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'Think VISUAL!'#CannesLions#WalnutMedia

#Pakistan

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Shift from passive to empowered, skeptical consumers! @wharton

#CannesLions#WalnutMedia

#Pakistan

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“We don’t focus on marketing from people’s perspectives, we think about it from a business perspective.”

Lisa DonohueCEOStarcom USA

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“[During the period when he was whizzed from The Tonight Show] I

had no outlet to communicate. Then overnight a Facebook

community appeared.”

- Conan O’Brien

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The relationship between digital and real is the

essence of architecture. Rem Koolhaas #CannesLions #WalnutMedia

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Leadership is about doing everything you can

do with your team to create the conditions for success" #CannesLions

#WalnutMedia#Pakistan

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