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Page 1: CHENIN BLANC ASSOCIATION 19 TH  AUGUST 2009 CURRENT SCENARIO & OPPORTUNITIES FOR CHENIN BLANC:

CHENIN BLANC ASSOCIATION

19TH AUGUST 2009

CURRENT SCENARIO & OPPORTUNITIES FOR

CHENIN BLANC:

SA RETAIL

CAROLYN BARTON

Page 2: CHENIN BLANC ASSOCIATION 19 TH  AUGUST 2009 CURRENT SCENARIO & OPPORTUNITIES FOR CHENIN BLANC:

MAKRO SA:

13 stores nationallyMakro cardCombination retail & wholesaleWide rangeWine consultants

Page 3: CHENIN BLANC ASSOCIATION 19 TH  AUGUST 2009 CURRENT SCENARIO & OPPORTUNITIES FOR CHENIN BLANC:

MAKRO SA:

30.5% Red 8.4% Rosé 13.5% Sparkling 22.1% Box, Perlé, Other 25.5% White

Wine volume sales Aug 2008-Jul 2009

Page 4: CHENIN BLANC ASSOCIATION 19 TH  AUGUST 2009 CURRENT SCENARIO & OPPORTUNITIES FOR CHENIN BLANC:

MAKRO SA:

32.8% Sauvignon Blanc10.4% Chardonnay 6.6% Chenin Blanc 2.6% Other white varieties47.6% White blends

White wine volume sales Aug 2008-Jul 2009

Page 5: CHENIN BLANC ASSOCIATION 19 TH  AUGUST 2009 CURRENT SCENARIO & OPPORTUNITIES FOR CHENIN BLANC:

MAKRO SA:

R 0 to R24 27.7%R25 to R44 54.4%R45 to R79 16.2%Over R80 1.7%

Top 6 Chenin Blancs, average selling price R30.28 (VAT incl)

White wine volume sales Aug 2008-Jul 2009

Page 6: CHENIN BLANC ASSOCIATION 19 TH  AUGUST 2009 CURRENT SCENARIO & OPPORTUNITIES FOR CHENIN BLANC:

Chenin Blanc is:Superb valueCrowd pleasing & great “intro” Most interesting food wineAlready growing in salesManageable category

But:Confusion re stylesCustomers still “prefer”

Sauvignon Blanc

Page 7: CHENIN BLANC ASSOCIATION 19 TH  AUGUST 2009 CURRENT SCENARIO & OPPORTUNITIES FOR CHENIN BLANC:

Way Forward:

Retain (relative) value offeringKeep it focussed and simpleClear customer message re styles and

information on wooding Market leaders will define price bandsObvious inclusion in blended whitesContinual work on brand Chenin

Page 8: CHENIN BLANC ASSOCIATION 19 TH  AUGUST 2009 CURRENT SCENARIO & OPPORTUNITIES FOR CHENIN BLANC:

THANK YOU


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