Download pdf - Chris Noble Portfolio

Transcript
Page 1: Chris Noble Portfolio

chris noble PorTFolio

Page 2: Chris Noble Portfolio

A Introduction

B Miscellany: from Branding to Packaging to Marketing

C Publication Design

D With Added Copywriting

E Illustration

F Photoshop Work

G Web Work

chris [email protected]

Page 3: Chris Noble Portfolio

chris noble portfolio email index Introduction A

long story short.

In 1981, my brother Mark and I were bought BMX bikes. Six years later, my father was knee-deep in the UK’s BMX freestyle association when they acquired the UK’s only freestyle magazine, Freestyle BMX, which Mark had contributed to. My father quickly took over the magazine and made my nineteen-year-old brother editor.As a teenager, I idly drew detailed lettering and graphics on everything from bedroom walls and trash cans to envelopes and school history books. At eighteen, I started learning the ropes of desktop publishing and soon became the magazine’s designer.In 1992, during the doldrums of action sports, Mark and I started a new company with me as Creative Director, took on the flagging magazine and relaunched it as Ride BMX Magazine*. It’s there, at first in a tiny set-up under the stairs at home in rural Dorchester, England, that I really cut my teeth in print graphics, crashing through influences such as magazine designers David Carson (Raygun, Beach Culture), Andy Jenkins (Homeboy, Freestylin’) and Jeff Tremaine (Big Brother), and Grand Royal magazine. The first seven years were a pure hands-on learning experience.

It wasn’t all magazines. Throughout this period and beyond, I worked with James Holder on his various projects, among them popular clothing labels, café chains and third-party branding work. (James is now founding father and Creative Director of the international sensation that is Superdry™.)And with growth and new publications came new art directors and designers to hire, mentor and manage as well as other creative contributors to collaborate with, not to mention overall business direction.In 1999, having successfully launched Dirt MTB Magazine to critical acclaim—again initially with my design—we set our sights on the lifestyle market with Level magazine. It turned out to be an epiphany for me. Given my usual free rein, months of part-time tweaking from the initial Ride BMX/Grand Royal-inspired mock-ups led to the final honed product with its own unique style. It won the ‘Best Designed Consumer Magazine of the Year’ award at that year’s UK Magazine Design Awards, beating Wallpaper* and other favorites in the shortlist. “A newcomer to the lifestyle scene, Level renounces the style despotism of certain rivals,” the awards book states. The judges concluded, “Clarity, control, confidence—and all in its first issue!”

While Level only lasted two years—it didn’t stand a chance against the established titles with their hardened and ruthless London-based ad sales teams—its aesthetic effect still lives on in my work. Over the following years, many articles in Ride BMX Magazine would have fit comfortably into Level, bringing the clean yet grid-free look of the latter to a new subject and audience to widespread approval.This tight branding, a Helvetica-plus-hand-drawn look, lasted a few years until I broadened my scope, giving individual articles greater personality and by adding typefaces and art direction suited to the subject. Each of these articles still had a look distinctly of the magazine’s brand, only with added appeal by sub-branding the subject fittingly. I made a similar approach during my temporary stint as art director of Document Skateboard Magazine, after which the editors wished I could have stayed on.We sold the company at the end of 2006. After a year of art directing Ride from my new home in the US, I moved on to freelance for various clients, including as Art Director for the Southern California-based Snowboarder Magazine.

Thinking.

Good branding is all about the total feeling you get, from the brand’s public face to the end product experience—from perfect packaging to simple functionality—and customer service. Every brand has its own story and attitude it needs to convey and on the surface of it all is the visual statement. What you see always comes before what you get, which itself must be a thing of beauty.My aim is to put a compelling and strongly tailored feel into the apparent simplicity of all the branding and graphics that I do, rather than blindly follow in the footsteps of competing brands or that which the brand has done before. I get a feel for the brand and its intentions, and without much in the way of forethought translate that feeling into visuals. A rough, off-hand idea goes through varying degrees of tinkering to end up as a refined treatment ready for presentation.The way I see it, in a world of wild typefaces, boundless color and endless Photoshop possibilities, that “clarity, control and confidence” I got a handle on in 1999 shines through.

This book represents my picks from my career in print to date. It is noteable that a fair chunk of that career has been publishing and designing niche magazines, which brought with them their own specific limitations: time and money.Producing one hundred pages a month—including photo editing, image scanning, repro and even thinking up a title for most of the articles and sections—usually put a challenging crimp in the amount of time I could give to anything. Toss into the schedule other in-house work, be it video motion graphics, website building, lugging boxes of magazines in from a truck or just day-to-day business running, and I was really down to a hundred work-hours for those hundred pages.I only point this out because it always surprises people who don’t work in magazines.It’s for you to judge how well I spent my time, and how well I could spend it working with you. I, for one, know I could work wonders.

*An American publication also named Ride BMX Magazine launched at the same time, in cooperation. Our magazine became known as Ride UK BMX Magazine and later, to avoid confusion, that named was officially adopted.

We’re all brands here

Page 4: Chris Noble Portfolio

chris noble portfolio email index Miscellany: from Branding to Packaging to Marketing B

Misc

Page 5: Chris Noble Portfolio

chris noble portfolio email index Miscellany: from Branding to Packaging to Marketing B

Simple custom folder to hold media information and magazines ˜ Cover photo and 2012 Sketchup mockup (reskinned in Photoshop) by CN

Page 6: Chris Noble Portfolio

chris noble portfolio email index Miscellany: from Branding to Packaging to Marketing B

Reader profile for media people; four folds, actual size: 700mm long ˜ Amusingly innapropriate but better-looking use of line graphs, where bar or pie chart would be the norm. Photo (and 2012 Sketchup) by CN

Page 7: Chris Noble Portfolio

chris noble portfolio email index Miscellany: from Branding to Packaging to Marketing B

1 Launch Party invite 2 Postcards for insertion into advertising trade magazine 3 Business card 4 T-shirt iron-on offered with Level magazine 01 5 Paper publicity fly-stickers on a roll for plastering everywhere

level.MAGAZINE:UKpeople style music Film travel liFe adventure All thINGs Good www.4130.com | pHoto: spiKe JonZe

level.MAGAZINE:UKpeople style music Film travel liFe adventure All thINGs Good www.4130.com | pHoto: spiKe JonZe

1

5

3

4

2

Page 8: Chris Noble Portfolio

chris noble portfolio email index Miscellany: from Branding to Packaging to Marketing B

And Forks box (for BMX bicycle forks) and 50% scale dummy (made by CN)

Page 9: Chris Noble Portfolio

chris noble portfolio email index Miscellany: from Branding to Packaging to Marketing B

Deluxe BMX packaging for seat/post combo: packaging concept, engineering and designShown: artwork, digital mock-up (Adobe Illustrator), final product

Page 10: Chris Noble Portfolio

chris noble portfolio email index Miscellany: from Branding to Packaging to Marketing B

July 2009Deluxe BMX company: swing tags and packaging

Deluxe BMX handlebar grips and packagingAllows shopper to grip grip without removing it from packaging

Page 11: Chris Noble Portfolio

chris noble portfolio email index Miscellany: from Branding to Packaging to Marketing B

Deluxe BMX tradeshow giveaways: introductory brochure (2008), a water bottle, mug, and a double-sided poster

Page 12: Chris Noble Portfolio

chris noble portfolio email index Miscellany: from Branding to Packaging to Marketing B

Deluxe BMX advert treatments from 2008 brand intro ad onwards

Page 13: Chris Noble Portfolio

chris noble portfolio email index Miscellany: from Branding to Packaging to Marketing B

Deluxe BMX company: promo T-shirtsWeb ads (banner and 300x300 GIF slideshow)

Rip of an 80s classic design for ‘Rockville BMX’ store, hence retro back print

From Mexico ’68 Olympics poster, a concept that also cropped up later in Snowboarder magazine

‘Lotus’ logo (of Esprit S1) remade to say ‘Deluxe’

Collaboration T with quote from a Deluxe team magazine article

Page 14: Chris Noble Portfolio

chris noble portfolio email index Miscellany: from Branding to Packaging to Marketing B

Series of T-shirt designs for Judo brand(For and in collaboration with James Holder, pre-Superdry)

Page 15: Chris Noble Portfolio

chris noble portfolio email index Miscellany: from Branding to Packaging to Marketing B

Magazine promo T-shirts, offcut sticker, zip-up sweatshirt, knickers

Page 16: Chris Noble Portfolio

chris noble portfolio email index Miscellany: from Branding to Packaging to Marketing B

Book and DVD covers ˜ For the books, eBook size-optimized artwork also produced for Nook and Kindle Fire

Page 17: Chris Noble Portfolio

chris noble portfolio email index Miscellany: from Branding to Packaging to Marketing B

Corporate logo ˜ Factory was a coming-together of three companies; the logo is made up of three equal,

stylized boxes (denoting a ‘factory’ process) in perspective, forming an “F”

Online/corporate logos ˜ The heart denotes vitality. Heart icon reformed to make the back of a skateboard, a BMX

tyre and a motocross exhaust pipe

Page 18: Chris Noble Portfolio

chris noble portfolio email index Miscellany: from Branding to Packaging to Marketing B

Corporate logoFactory didn’t use the logo (choosing one an in-house buddy did), but then a BMX distribution start-up my brother was helping out needed one, and as it was a freebee… Lines beefed up, boxes now represent distribution (of bike parts)

Brand logo for a proposed but now-shelved yoga product companyTop: First concept: shadow on legs in lotus position and belly button (the hot spot in yoga) would have looked good in wood floating above a ‘Kerry B’ store doorBelow: Purity, life and balance represented by a circle. Also shown mocked up on a cylinder, perhaps on a water bottle or as packaging for a yoga mat. Would have been very distinctive wherever it was used. Possibly too Japanese-flag in red, would have changed color in next round

Page 19: Chris Noble Portfolio

chris noble portfolio email index Miscellany: from Branding to Packaging to Marketing B

Corporate logo proposal for Grind Media which is the coming-together of ASG (Action Sports Group), primarily a print publisher, and Grind TV, an online enterprise; rounds 3 (top, my personal favorite) and 8 ˜ Thinking behind round 8:

1. Colors blend from the red in RGB (digitial) to the cyan in CMYK (print) and are squares, representing pixels (for digitial) or colour swatches in a color book (for print).2. The icon has five sides representing Grind Media’s five core competencies (print, digital, mobile, events and TV)3. Icon is very simple origami construction—as if from a strip of paper (print)4. Icon bears the scars of being skated on—grinded—if it were solid, 15-20 feet wide, laid down and banked like the “origami” shadows suggest5: Bottom right, idea for logo built as outdoor skateable art/lunch table for head office

Main logo

Smaller use

Smallest use

Web URL favicon.ico size (view at 100%)

Monochrome options

Skateable logo/picnic bench for the parking lot

Page 20: Chris Noble Portfolio

chris noble portfolio email index Miscellany: from Branding to Packaging to Marketing B

Grind Media logo work in progress

Page 21: Chris Noble Portfolio

chris noble portfolio email index Miscellany: from Branding to Packaging to Marketing B

Various brand and publication logos ˜ Top-left: Barcode reflects “buyer” subject. Numbers on logo’s as-accurate-as-possible barcode type “thebicyclebuyer” in the phone keypad alphabet; replaced by functional barcode when on the cover.) ˜ Middle-right: 4130 Publishing Ltd logo: black blocks in columns count: 4,1,3,0; also works upside-down

Page 22: Chris Noble Portfolio

chris noble portfolio email index Miscellany: from Branding to Packaging to Marketing B

ET

HA

N “

E-S

To

NE

” Fo

RT

IER

bA

ck

EStone-Mary-Cavan_BizCard.indd 2 1/25/13 2:20 PM

236 AvenidA FAbricAnte Suite 201SAn clemente, cA 92672PHOne: 949.325.6200 FAX: 949.325.6196www.snowboardermag.comS i n c e 1 9 8 7 n M a d e i n t h e U S a

ETHAN “E-SToNE” FoRTIERSENIOR PHOTOGRAPHER3498 Winesap ROad, sLC, UT 84121MObiLe: [email protected]: REGULAR RooTS: VERmoNT/CoLoRAdo/SLC

ET

HA

N “

E-S

To

NE

” Fo

RT

IER

FR

oN

T

EStone-Mary-Cavan_BizCard.indd 1 1/25/13 2:20 PM

Ma

ry

Wa

ls

h b

ac

k

EStone-Mary-Cavan_BizCard.indd 6 1/25/13 2:20 PM

236 AvenidA FAbricAnte Suite 201SAn clemente, cA 92672PHOne: 949.325.6200 FAX: 949.325.6196www.snowboardermag.comS i n c e 1 9 8 7 n M a d e i n t h e U S a

Mary WalshOnline editOrOFFICE: 949.325.6160MObIlE: [email protected]: RegulaR RootS: loon, nH

Ma

ry

Wa

ls

h f

ro

nt

EStone-Mary-Cavan_BizCard.indd 5 1/25/13 2:20 PM

Magazine logo design, alternate, in use ˜ Rebellious upside-down “MAGAZINE” treatment was

eight months before Comedy Central did it

Business cards Party flyer

Page 23: Chris Noble Portfolio

chris noble portfolio email index Miscellany: from Branding to Packaging to Marketing B

Snowboard event logos

Pro model

Women-specific

Men- specific

Multi camber

Eco friendly

Flat camber

Speed lacing

Reverse camber

Normal camber

Speed entry

Product test badge and buyer’s guide icons

Page 24: Chris Noble Portfolio

chris noble portfolio email index Miscellany: from Branding to Packaging to Marketing B

Volcom 23%

Burton 15%

686 10%

Holden 10%

Analog 9%

ThirtyTwo 8%

Nike 8%

Airblaster 4%

Quiksilver 2%

DC 2%

Special Blend 2%

Bon�re 2%

Nomis 2%Ride 1%

Technine 1%Rhythm 1%

Electric 30%

Oakley 28%

Ashbury 11%

Dragon 9%

Von Zipper 7%

Anon 7%

Smith 6%

Spy 2%

R.E.D. 35%

Bern 27%

Pro-tec 20%

Smith 15%

Sandbox 1%

Giro 2%

Dakine 23%Burton 15%

Coal 14%

Neff 13%

Volcom 9%

Airblaster 5%

Celtek 4%

One Ball Jay 3%

ThirtyTwo 3%

BansheeBungee 3%

GoPro 3%

Rome 2%

Dang 1%

Nixon 1%

Grenade 1%

Helmets

Goggles

Outerwear

Accessories

n

18 19sm 2013 RETAIL PRODUCT REVIEW the brand audit

Infographics for Snowboarder Magazine trade special issue (two years)

Academy 1%

Lib Tech 26%

CAPiTA 17%

Burton 17%

Never Summer 10%

Gnu 8%

Rome 5%

Forum 4%

Ride 3%

K2 2%

Arbor 2%

Yes 2%

Nitro 1%

Technine 1%

Stepchild 1% ThirtyTwo 31%

Burton 24%

Nike 20%

Vans 7%

DC 6%

K2 3%Deelux 3%

Ride 2%Salomon 2%

Nitro 2%

Union 39%

Burton 28%

Rome 8%

Ride 6%

Forum 5%

Gnu 3%

Flux 3%

Flow 2%

Technine 2%

Salomon 2%

K2 2%

Bindings

Boots

Boards

With this year’s Brand Audit, SNOWBOARDER Magazine tapped retailers across the country to see what manufacturers were pumping out the gear that pumped up the consumer. The question was sent out, and when the answers flooded in, we compiled them on these pages as a reference guide for which companies are killing it.

We asked over twenty of the leading retailers from across the United States to provide us with their top three selling brands in each of the presented categories for 2011. We combined these results to arrive at how often each brand was ranked as a top three seller.

Retailers taking part in this survey include:Eastern Boarder, Leominster. MAEastern Boarder, Natick, MAWave Rave, Mammoth Lakes, CASnoCon, Seattle, WAExit Real World, Portland, ORSalty Peaks, SLC, UTWorld Boards, Bozeman, MTSatellite, Boulder, COCal Surf, Minneapolis, MNYouth Shelter Supply, St Could, MNMt Hood 26, Welches, ORBlindside, SLC, UTEmage, Denver, COEternal, Reno, NVDarkside, Killington, VTNewt & Harolds, Boise, IDCausalities, Marquette, MIFlipside, Ashville, NCCivil, Greenwich, RIShred Shop, Skokie, ILModa 3, Milwaukee, WI

the Brand Audit

16 17sm 2013 RETAIL PRODUCT REVIEW the brand audit

The Brand Audit

With this year’s Brand Audit, SNOWBOARDER Magazine tapped retailers

across the country to see what brands have been selling best leading up to the SIA Tradeshow in

Denver. The question was sent out, and when the

answers flooded in, we compiled them on these pages as a reference guide to

which companies are killing it.

TheBrandAudit

Shops gave a 1st, 2nd, or 3rd ranking to a brand, marked by

nred, norange, and nyellow respectively in the graphs.

14 15

TheBrandAudit

16 17

Page 25: Chris Noble Portfolio

chris noble portfolio email index Miscellany: from Branding to Packaging to Marketing B

Builder News magazineMedia kit rate card, four folds

Builder News magazineInfographics for media kit

78.8%

11.9%

Owners, Partners, Corporate Executives,Directors and General Managers

Construction Managers,Purchasing Agents,

Buyers andSuperintendents

5.5%Sales and MarketingManagement

3.2%Architects,Designers andEngineers

0.6%Other

76.1%

22.5%

Residential Builders, Developers, Remodelers,Specialty Contractors, Engineers and Architects

Developers, General Contractors, Engineers and Architects of Mixed-Use & Multifamily Construction

0.9%Other (tradeshows

and specialevents)

0.5%Building MaterialWholesalersand Dealers

Page 26: Chris Noble Portfolio

chris noble portfolio email index Miscellany: from Branding to Packaging to Marketing B

Front Back Cover opened

Back spread

Inside spread

Builder News magazineMedia kit tri-fold folder

Page 27: Chris Noble Portfolio

chris noble portfolio email index Miscellany: from Branding to Packaging to Marketing B

Ad rates Special positions Bonus exposure Tradeshow distribution Reprints Mech spec Format information Deadlines Art submission spec Terms

Green issues Build guides Modern builds Money Multi-family builds Web news City planning Disasters Laws and regulations

For the magazine

For the media kit, print side

Advertising opportunities

Digital ad rates Article archive ads Product section AV hosting Podcast hosting Targeting Blog ad rates Digital magazine E-newsletter

For the media kit, web side

E-blasts Press release marketing

Social networking site logos rebuilt and optimised to Builder News icon specification

Builder News magazineIcons for media materials and magazine

Page 28: Chris Noble Portfolio

chris noble portfolio email index Publication Design C

PUblicATion DesiGn

Page 29: Chris Noble Portfolio

chris noble portfolio email index Publication Design C

Level magazineCovers ˜ Jackass, the TV show, was not publicised in the UK until six months later. All copywriting by CN

Page 30: Chris Noble Portfolio

chris noble portfolio email index Publication Design C

Level magazineTravel: Korea

Page 31: Chris Noble Portfolio

chris noble portfolio email index Publication Design C

Level magazineStyle: Autumn/Winter

Page 32: Chris Noble Portfolio

chris noble portfolio email index Publication Design C

Level magazine Travel: Los Angeles

Page 33: Chris Noble Portfolio

chris noble portfolio email index Publication Design C

Level magazine ‘Good Stuff’ pages

Page 34: Chris Noble Portfolio

chris noble portfolio email index Publication Design C

Level magazineStyle pages ˜ Title credit: Ice-T, 1986

Page 35: Chris Noble Portfolio

chris noble portfolio email index Publication Design C

Document Skateboard MagazineRoadtrip ˜ Text on first spread is in the shape of a gun, reflecting the article’s title

Page 36: Chris Noble Portfolio

chris noble portfolio email index Publication Design C

Document Skateboard MagazineTeam tour

Page 37: Chris Noble Portfolio

chris noble portfolio email index Publication Design C

Document Skateboard MagazineInterview ˜ Direct work on this magazine was a temporary, two-issue position as we were between official designers

Page 38: Chris Noble Portfolio

chris noble portfolio email index Publication Design C

Ride UK BMX MagazineTrip

Page 39: Chris Noble Portfolio

chris noble portfolio email index Publication Design C

Ride UK BMX MagazineSpreads

Page 40: Chris Noble Portfolio

chris noble portfolio email index Publication Design C

Ride UK BMX MagazineSpreads ˜ Vegas photos (bottom-right) by CN

Page 41: Chris Noble Portfolio

chris noble portfolio email index Publication Design C

Ride UK BMX MagazineEuro X-Games ˜ A departure from the average X-Games representation

Page 42: Chris Noble Portfolio

chris noble portfolio email index Publication Design C

Ride UK BMX MagazineInterview

Page 43: Chris Noble Portfolio

chris noble portfolio email index Publication Design C

Ride UK BMX MagazineTrip

Page 44: Chris Noble Portfolio

chris noble portfolio email index Publication Design C

The Bicycle Buyer magazinePre-launch concepts/promotional cover mock-up ˜ ‘Identikit’ cover concept, image design and production, logo and copywriting also by CN

Page 45: Chris Noble Portfolio

chris noble portfolio email index Publication Design C

Before After

Builder News magazineMagazine and supplement covers redesign

Page 46: Chris Noble Portfolio

chris noble portfolio email index Publication Design C

Snowboarder MagazineSpreads

Page 47: Chris Noble Portfolio

chris noble portfolio email index Publication Design C

Snowboarder MagazineTurkey trip ˜ Title typeface customized by CN to create alternate caps to avoid adjacent repeats of form

Page 48: Chris Noble Portfolio

chris noble portfolio email index Publication Design C

Snowboarder MagazineMajor interview

Page 49: Chris Noble Portfolio

chris noble portfolio email index Publication Design C

Snowboarder MagazineAn adventure, with goats ˜ Aged Helvetica font, pull-quote choice and intriguing redaction by CN. Inspired by the George Clooney CIA spoof movie of a similar name

Page 50: Chris Noble Portfolio

chris noble portfolio email index Publication Design C

Snowboarder MagazineJapan snowboarding guide ˜ Red guide sections designed to be cut out as pocket guides—if only as a design element. Humorous subheadings, inspired by English often found in Japan, by CN

Page 51: Chris Noble Portfolio

chris noble portfolio email index Publication Design C

Covers

Page 52: Chris Noble Portfolio

chris noble portfolio email index Publication Design C

Ride UK BMX MagazineInterview

Page 53: Chris Noble Portfolio

chris noble portfolio email index Publication Design C

Ride UK BMX MagazineRoadtrip ˜ Illustration and lettering by CN

Page 54: Chris Noble Portfolio

chris noble portfolio email index Publication Design C

Ride UK BMX MagazineInterview ˜ Concept: Power-business book, with aggresive ‘edits’ of pull-quotes and title, turning “Chris Doyle’s Rules”—rules for business—into “Chris Doyle Rules”, which some think he does, at least on a small bike

Page 55: Chris Noble Portfolio

chris noble portfolio email index Publication Design C

Ride UK BMX MagazineRoadtrip ˜ The photographer said he’d shot and processed his work with a “filmic” look. I reflected that with use of the “screen” effect, making everything look projected, overlapping, onto a screen

Page 56: Chris Noble Portfolio

chris noble portfolio email index Publication Design C

Ride UK BMX MagazineInterview (with a legend)

Page 57: Chris Noble Portfolio

chris noble portfolio email index With Added Copywriting D

WiTh ADDeD coPYWriTinGConcept, copywriting and design

Page 58: Chris Noble Portfolio

chris noble portfolio email index With Added Copywriting D

Space-filler ads for Ride UK BMX Magazine to go in Document Skateboard Magazine ˜ Usually thrown together in minutes on Doco’s deadline day. Thrasher, the world’s most

famous skateboard magazine, had recently stirred up some hatred toward BMXers, so these ads were a lighthearted attempt to rebuild bridges

Page 59: Chris Noble Portfolio

chris noble portfolio email index With Added Copywriting D

insertcassettehere.

the best bmx video ever to come out of the uk is available on dvddvd includes ten minutes of exclusive bonus footagescene access + digital quality

consolecompatible

Region 0PAL

A FILM BY

A RIDE BMX MAGAZINE VIDEO

seep.175

moreinfo?

Full page ad for Ride UK BMX Magazine’s Cassette video on DVD. Cassette was one of the first BMX videos to appear on DVD, hence the emphasis on the medium.

Tongue-in-cheek space-filler ad for Ride UK BMX Magazine to go in Dirt MTB Magazine

Page 60: Chris Noble Portfolio

chris noble portfolio email index Illustration E

illUsTrATion

Page 61: Chris Noble Portfolio

chris noble portfolio email index Illustration E

For Snowboarder MagazineFor “After Hours” event poster

Page 62: Chris Noble Portfolio

chris noble portfolio email index Illustration E

For Ride UK BMX MagazineRoadtrip article

Page 63: Chris Noble Portfolio

chris noble portfolio email index Illustration E

For Ride UK BMX MagazineRoadtrip article

Page 64: Chris Noble Portfolio

chris noble portfolio email index Illustration E

For Ride UK BMX MagazineProps ‘Road Fools’ video roadtrip article

Page 65: Chris Noble Portfolio

chris noble portfolio email index Illustration E

For Ride UK BMX MagazineDennis McCoy interview

Page 66: Chris Noble Portfolio

chris noble portfolio email index Illustration E

Ride UK BMX MagazineIllustrations as used

Page 67: Chris Noble Portfolio

chris noble portfolio email index Illustration E

For Ride UK BMX MagazineRoadtrip article

Page 68: Chris Noble Portfolio

chris noble portfolio email index Illustration E

‘Japan Issue’ had useful translations, one of which was for “My name is Shaun White.” Mistakes, unlikeness and chocolate gold medal intentional

Suspect stances (foot placement on board): duck, stinkbug, pigeon and Euro

For Snowboarder MagazineTo illustrate the news pages’ “Sicktionary” section

Dicks on sticks: skiers

Photo incentives (features previous Austin Sweetin cover)

Dompe: a French-Canadian word for “anything that sucks”

Chair massage: a fall down wood, metal or concrete stairs

Page 69: Chris Noble Portfolio

chris noble portfolio email index Illustration E

For Snowboarder MagazineTo illustrate the “Fresh & Tracked” (good/bad) page

Featured rider scorns meat-eaters, but recommends sushi

Featured rider loves Cadillacs; not “going green”

Featured rider loves painting because “There are no rules”; art is a fantastical take on the accompanying photo, below

Featured rider likes butterfly knives, partying (“beer… a fire…”); hates TV

Featured rider prefers “style over spin count” and dislikes the Olympics

Page 70: Chris Noble Portfolio

chris noble portfolio email index Illustration E

For Snowboarder MagazineTo illustrate the “Fresh & Tracked” (good/bad) page

Featured rider hates energy drinks “poisoning kids”

Featured rider hates bug bites, claiming “Mosquito, spider, tick, bed bugs, butterflies... None of these are good”

Featured rider said “it’s insane what [wolverines] are capable of” and dislikes people staring at their phones during dinner

Featured dreadlocked rider grows organic veggies, had just started a jewellery company and loves his father’s “TJ’s Cajun Spice” which he puts “on everything”

Featured rider dislikes Twitter, saying, “Who cares if the Pope just took a dump on his holy throne?” Forgive me

Featured rider dislikes coaches in snowboarding

Page 71: Chris Noble Portfolio

chris noble portfolio email index Illustration E

Anna Paquin For Ride UK BMX MagazineRoadtrips article

Page 72: Chris Noble Portfolio

chris noble portfolio email index Illustration E

For Ride UK BMX MagazineRobbie Morales mini-interview

For Ride UK BMX MagazineRoadtrip

For Ride UK BMX MagazineMuch-videoed Roadtrip

For Ride UK BMX MagazineCamera project

For Ride UK BMX MagazineDigital sequences article

Page 73: Chris Noble Portfolio

chris noble portfolio email index Illustration E

For Ride UK BMX MagazineVarious

Page 74: Chris Noble Portfolio

chris noble portfolio email index Photoshop Work G

PhoToshoP WorK

Page 75: Chris Noble Portfolio

chris noble portfolio email index Photoshop Work G

Ride UK BMX MagazineFlipwhip piece

Page 76: Chris Noble Portfolio

chris noble portfolio email index Photoshop Work G

For Ride UK BMX MagazinePhotographer’s body removal

Page 77: Chris Noble Portfolio

chris noble portfolio email index Photoshop Work G

For Ride UK BMX Magazine and Snowboarder MagazineCover logo overlays ˜ Top cover required placement of the logo between the tree and the bike (on the depth plane) which entailed rebuilding the tyre to lay transparently over the logo

Page 78: Chris Noble Portfolio

chris noble portfolio email index Photoshop Work G

For Snowboarder MagazineBefore and after: three digital images into one fake multiple-exposure film shot, for an interview with the three gents

Page 79: Chris Noble Portfolio

chris noble portfolio email index Photoshop Work G

For Ride UK BMX MagazineBefore: removal of various objects, people, birds etcetera + color enhancement (results on next page; photo used on a Photo Issue cover)

Page 80: Chris Noble Portfolio

chris noble portfolio email index Photoshop Work G

After

Page 81: Chris Noble Portfolio

chris noble portfolio email index Web Work G

Web WorK

Page 82: Chris Noble Portfolio

chris noble portfolio email index Web Work G

levelmag.comLate 2009 to early 2011 ˜ Content of left and right columns flipped to older/newer content without affecting the other.

On the right are ads. Made with Textpattern CMS

levelmag.comEarly 2011 onward ˜ Closer to a standard blog format with automatic but length-aware extracts etcetera

Page 83: Chris Noble Portfolio

chris noble portfolio email index Web Work G

levelmag.com ˜ Clockwise from top left: Video page format; “Whatnot” micro-snippets link to external websites, similar thinking to notcot.org; Contents page, with random main image from main “GoodStuff” pieces;

“Article” format example (title and two following pages). Each Article was custom-built in Dreamweaver to reflect the design of the print version of Level

Page 84: Chris Noble Portfolio

chris noble portfolio email index Web Work G

snowboardermag.comConcept/brief design for busy site (from corporate template).

andforks.comSimple site for new, specialist BMX brand