Transcript
Page 1: Cloud as a growth engine for business

Cloud as a Growth Engine for Business

Christian KlezlVice President, Cloud Solution SalesIBM Corporation

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© 2014 International Business Machines Corporation 22

Shift in personalized computing towards mobile using cloud-based services

Shift towards unbundling business offerings

Shift towards killer-apps disrupting entire industries

Shiftsin the digital economy

Market

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© 2014 International Business Machines Corporation

Speed and agility to act fast vis-à-vis clients and outpace competition

Empowerment and engagement to capture and provide compelling services

Economics from utmost effectiveness and efficiency across the entire business

Questionsthat focus on competitiveness and opportunity readiness

Business Leaders raise

?

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© 2013 IBM Corporation4

IBM Cloud: Think it. Build it. Tap into it.

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© 2013 IBM Corporation5

IBM Cloud: Think it. Build it. Tap into it.

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1.96mdownloads of the Wimbledon app

developed by IBM

19.7munique users on wimbledon.com

last year

55%of views to the site from mobile devices

You didn't get to see Wimbledon unless you were sitting in front of a TV.Now people can access us anytime, anywhere, through different devices.

Mick DesmondCommercial Director, The All England Lawn Tennis Club

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© 2013 IBM Corporation7

IBM Cloud: Think it. Build it. Tap into it.

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5,000logistics companies in Ningbo

share data in the cloud

80%reduced idle time

of one customer’s trucks

¥16msaved annually

by the same customer

We want to build a smarter platform that brings the shipper and receiver closer,and where everything’s visible.

Larry QinCEO of Ningbo Smarter Logistics

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© 2013 IBM Corporation9

IBM Cloud: Think it. Build it. Tap into it.

Music Mastermind is turning phones into music studios with cloud, connecting the world through music

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Users can now enjoy music creation wherever they are.

Matt Serletic, Co-Founder & CEO, Music Mastermind

250,000active, social and mobile users,

composing and sharing original songs

155countries in a robust;

globally dispersed infrastructure

80%of the $10 billion revenue generated last year

by mobile applications came from gaming

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© 2014 International Business Machines Corporation

Efficiency gains from sharing data, facilitating better dispatching and reducing idle time in Ningbo

Engagement with digital and mobile audiences to provide a better experience for Wimbledon fans

New Business from games, music and entertainment born and enabled on the Cloud

Expectationsdetermine direction and scope of any cloud adoption

Client

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© 2014 International Business Machines Corporation 12

Cloud is changing the way enterprises work and transforming the way IT and business processes are delivered

**Source: Gartner, p.6, Private Cloud Matures, Hybrid Cloud is Next, Gartner G00255302, Sept 6, 2013

*Source: IBM Market Insights, March 2014, Internal IBM Estimates

***Source: IDC Directions, "How SaaS Gets Built" Doc # DR2014_T3_RM March 2014

25% CAGR

24% CAGR

28% CAGR

Cloud Opportunity*

$392B, 25% CAGR

2013 2017

PrivateCloud

IaaS +PaaS

SaaS +BPaaS

Market Drivers:

Nearly 70% of enterprises to pursue hybrid cloud by 2015**

91% of net new software built for cloud delivery in 2014***

Growing IT complexities accelerating shift to software defined solutions

Open standards driving new class of innovation

Expanding role of Service Providers

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© 2014 International Business Machines Corporation 1313

Enterprises need to securely balance the integration of cloud with back-end systems and drive new levels of insight from data

The highest value is derived when we bring the Systems of Record and Systems of Engagement data together to generate the insights

~70%of enterprises to

pursue hybrid cloud computing by 2015*

Optimization Innovation

*Source: Gartner, p.6, Private Cloud Matures, Hybrid Cloud is Next, Gartner G00255302, Sept 6, 2013

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© 2014 International Business Machines Corporation 1414

Make better decisions with Real-time Actionable Insights

Restlessly reinvent and innovate your processes

Accelerate your time to market

Integrate across the enterprise

Introducing the Composable BusinessA Building Block Approach

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© 2014 International Business Machines Corporation 1515

Key roles in a Composable Business

Business Leaders

IT LeadersDevelopers

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© 2014 International Business Machines Corporation 1616

IBM Cloud marketplace

IBM creates a new buying experience for Cloud Services

• New unifying, digital experience across Biz, Dev, and Ops roles to Learn, Try, and Buy

• Services across all cloud: IaaS, PaaS, and SaaS, not just a slice

• Over 200 IBM and Third-Party Software and Services offered side-by-side.

• Easy access to build, consume, deploy and purchase services

ibm.com/cloud

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Enabling business transformationBusiness Processas a Service

Marketplace of high value consumable business applications

Softwareas a Service

Composable and integrated application development platform

Platformas a Service

Enterprise class, optimized infrastructure

Infrastructureas a Service

SmarterWorkforce

Smarter Cities

Smarter Analytics

Smarter Commerce

Watson Solutions

Software Solutions

Public. Private. Hybrid.

Codename: BlueMix

IBM’s cloud capabilitiesThink it. Build it. Tap into it.

Cloud Managed Services

Infrastructure Solutions

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© 2014 International Business Machines Corporation 18

SoftLayer Stands

All resources are virtualized

All resources are shared

Cloud providers and many in the market make some core assumptions that mandate that…

With SoftLayer, neither is mandated, opening up cloud computing to new applications and use cases

… virtualization is a choice with a flexible set

of options

… resources can be shared, dedicated or

mixed.

…the client has ultimate choice

Apart

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© 2014 International Business Machines Corporation 19

IPv4/IPv6 dual stackGlobal DNS

Global DDOS MitigationGlobal Internet Exchanges & Peering

Data Center & Network Point of PresenceNetwork Point of Presence

India

China

Hong Kong

Singapore

MelbourneSydney

Tokyo

Seattle

San Jose

Los Angeles

Mexico City

Houston

DenverDallas

Miami

AtlantaWashington D.C.

MontrealTorontoChicago

LondonFrankfurt

Paris

Amsterdam

Brazil

New York City

IBM is investing $1.2B in new cloud resources to significantly expand SoftLayer presence

40 data centers worldwide in 15 countries and five continents globally.

New cloud investments will meet clients’ needs for choice, compliance and data

residency.

Providing you localized capabilities you require

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© 2014 International Business Machines Corporation 20

Enabling business transformationBusiness Processas a Service

Marketplace of high value consumable business applications

Softwareas a Service

Composable and integrated application development platform

Platformas a Service

Enterprise class, optimized infrastructure

Infrastructureas a Service

SmarterWorkforce

Smarter Cities

Smarter Analytics

Smarter Commerce

Watson Solutions

Software Solutions

Public. Private. Hybrid.

Codename: BlueMix

Delivering a cloud-based Platform as a Service

Cloud Managed Services

Think it. Build it. Tap into it.

Infrastructure Services

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© 2014 International Business Machines Corporation 21

BlueMix: a Composable Services development environment

IBM gets credit for being the first traditional systems management software vendor to concretely demonstrate it is able to execute on its vision for transformation and cloud across production on prem, SaaS and API delivery options. As such, IBM has raised the bar for competitors looking to transform traditional system management software offerings to SaaS-based delivery models.

- IDC, Feb 2014

Run Your AppsChoose any language runtime or bring their own. Just upload your code and go.

DevOps

Development, monitoring, deployment and logging tools to run the entire application

APIs and ServicesA catalog of open source, IBM and third party APIs services - stitch together an application in minutes.

Cloud IntegrationBuild hybrid environments. Connect to on-premises systems of record plus other public and private clouds. Expose your own APIs

Extend SaaS AppsDrop in SaaS App SDKs and extend to new use cases (e.g,. Mobile, Analytics, Web)

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IBM knows how to rally developers around emerging technology

4M+ developerWorks members

100University partnerships in

20 countries

1K+ startupsIBM Global Entrepreneurship Program

dev@Pulse

BlueMix days

BlueMix Garage

43IBM Innovation Centershosting

3000+ events

BlueMix Garagepartnership w/Galvanize to put IBM experts in the heart of thriving entrepreneurial communities

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© 2014 International Business Machines Corporation 23

Enabling business transformationBusiness Processas a Service

Marketplace of high value consumable business applications

Softwareas a Service

Composable and integrated application development platform

Platformas a Service

Enterprise class, optimized infrastructure

Infrastructureas a Service

SmarterWorkforce

Smarter Cities

Smarter Analytics

Smarter Commerce

Watson Solutions

Software Solutions

Public. Private. Hybrid.

Codename: BlueMix

Choice of market leading services

Cloud Managed Services

Think it. Build it. Tap into it.

Infrastructure Services

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© 2014 International Business Machines Corporation 24

An expanding IBM SaaS portfolio for Business and IT

CHRO

Kenexa Talent Suite

CIOApplication Performance Mgmt

CFO

Algo Risk Service

CMO

Marketing Center

Sales & Commerce

Commerce on Cloud

Customer Care & Support

Watson Engagement Advisor

Supply Chain

Sterling Supply Chain Visibility

Legal

Emptoris Contract Management

Procurement

Emptoris Spend Analysis

City Operations

Intelligent Operations Center

Recent Acquisitions

Personalized customer engagement & marketing

automation

Mobile security and mobile device, content, and

application management

By 2017, CMOs will spend more on IT than CIOsBy 2017, CMOs will spend more on IT than CIOsGartner

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IBM delivers value across the cloud continuum

Fuel the front and back office

Rapidly develop new cloud applications

Accelerate existing applications to the cloud

Simplify management of your dynamic cloud

CreateConsume

License ……. Application ……. Idea ……. Customers

SoftLayer Software Patternson SoftLayer

BlueMix 100+ SaaSApplications

Bring your own

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© 2013 IBM Corporation26

IBM Cloud: Think it. Build it. Tap into it.

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Choosing to partner with IBM was a fairly easy decision.The advantage of leveraging IBM resources to help manageour infrastructure was a big deciding factor.

Brian MoffordVice President, Drivewyze 130

annual bypasses by average Drivewyze subscriber,improving safety, productive driving and getting home faster

100%of wireless communications encrypted for privacy,

with sensitive government data stored in local data centers

$1,200average annual savings by customer,

through mobile and real-time SaaS

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© 2014 International Business Machines Corporation 28

Today’s Business and IT Leaders Can’t Wait to

InnovateAnd Don’t Have to

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© 2014 International Business Machines Corporation 29

Speed. Empowerment. Economics.

Think it.Strategize how to use cloud to drive revenue growth and efficiencies.

Build it.Build and run your private or hybrid cloud.

Tap into it.Utilize cloud services delivered from IBM Cloud.

Confidently realize the Benefitsof Cloud

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Thank you!

Christian [email protected]