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The Australian Cloud
In 2010, the cloud services revenue for Australia will amount to US$412 million, increasing to US$928 million in 2014 at a compound annual growth rate (CAGR) of 22.5%.
- IDC
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Cloud Computing
The Evolution of Cloud Computing
“Excess Capacity” at times
Google: Search as a ServiceeBay: Auction as a ServiceFacebook: Social Networking as a ServiceTwitter: Micro-blogging as a ServiceWikipedia: Knowledge as a Service
xSP Failed as not on-
demand, not flexible & not
dynamic
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Inefficiencies in IT
TIME
IT C
APAC
ITY
Actual loadIT-Capacity
“Waste“ of capacities
“Under-supply“
Capacity Plan
$$
Fixed cost of IT-capacities
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Ideally…
TIME
IT C
APAC
ITY
No“over-supply“ No “under-
supply“ Reduce cost when
load reduces
Actual loadIT-Capacity
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Service Types
Software as a Service
Finished applications that you rent and customizeLikely procured by BU, IT
Executives
Platform as a Service
Developer platform that abstracts the infrastructure,
OS, and middleware for developer productivity
Likely procured by Development
Infrastructure as a Service
Deployment platform that abstracts the infrastructure
Likely procured by IT
Characteristics
Service-based; consumer concerns are abstracted via service interfacesMetered by use; services tracked by usage metrics that enable multiple payment models
Scalable and elastic; services flex on demand to add or remove resources as neededShared; services dynamically allocated from a pool to gain economies of scaleBroad Network Access; using Standard Internet Protocols
Deployment Models
Enterprise PrivateCloud
PUBLIC
PRIVATE
HYBRID
EnterprisePrivateCloud
PublicCloud
EnterprisePublicCloud
Cloud computing is a model for enabling on-demand network access to a shared pool of configurable computing resources that
can be rapidly provisioned and released with minimal management effort or service provider interaction.
“Low Cost Flexible Entry and Exit”
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Reality TodayClick icon to add picture
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The IT Stack
Storage
Compute Resource
Networking
OS Environment
Databases
Web/App Server
Applications
Middleware
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Storage
Compute Resource
Networking
OS Environment
Databases
Web/App Server
Applications
Middleware
IaaS - Infrastructure• You pay for the infrastructure
components which provide the raw computing/storage resources (normally in the form of Virtual Machines)
– CPU power– Storage– Network Connectivity
• You put your OS image and application on top
• Examples:– Amazon EC2 (Elastic
Computing Cloud)– Amazon S3 (Simple Storage
Services)
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Amazon EC2 / S3
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Local and Considerations• More every day...
– Telstra, MelbourneIT• Multiple locations
– Optus• One datacentre today
– Macquarie Telecom• Close to hosting
• What do you actually get?– Service Level
• Availability, Performance, Recoverability– Elasticity
• Are you paying for a service or rental of equipment?– Cloud is service based $/machine, user, hours, etc.
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WHY?Click icon to add picture
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Storage
Compute Resource
Networking
OS Environment
Databases
Web/App Server
Applications
Middleware
PaaS - Platform• You pay for the Platform
software components where applications are built on top
– Web application environment– Databases– OS instances– Middleware (e.g. messaging)
• You put your application on top or purchase some of the canned applications
• Examples:– Google App Engine– Microsoft Azure– Force.com Platform
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Salesforce.com - Force.com Platform
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Local and Considerations• Licencing
– No benefit as there is no leverage – Bad boys will make this painful if you don’t take
their service!• Is data sovereignty an issue?
– e-mail is internet based anyway– Talk of local Microsoft Azure & Fujitsu & Others– Google/Amazon – AP presence not in Australia
• Myriad of offerings– Cloud Washing of Managed Services
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Storage
Compute Resource
Networking
OS Environment
Databases
Web/App Server
Applications
Middleware
SaaS - Software• You pay for the
application• Similar to the ASP model
in the old days …. SOA has pushed this concept further
• Examples:– Salesforce.com– SAP– EMC Mozy (Backup as the
service)
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Mozy
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Example of Australian Cloud e-mail Users• AAPT –1,300 staff (Google Apps and Gmail)• AMP -outsourcing partner CSC• Australian Catholic University –17,000 students (Microsoft Live@edu)• Coca-Cola Amatil-reputed to be following AMP's lead ...• Curtin University –192,000 students & alumni (Microsoft Live@edu)• Edith Cowan University –36,000 students (Microsoft Live@edu)• Flinders University ((Microsoft Live@edu)• Macquarie University –6,000 staff and 68,000 students (Google Gmail)• Monash University –58,000 students (Google Gmail) • Mortgage Choice (Google Gmail)• Realestate.com.au Microsoft BPOS (via Telstra T-Suite) -750 users• Sydney University –46,000 students (Microsoft Live@edu)• TAFE SA –80,000 staff and students (Microsoft Live@edu)• NSW Department of Education & Training –1.3 million students (Google Gmail +
Telstra archiving)• University of Adelaide –16,000 students (Google Gmail)• University of Queensland –38,000 students (Microsoft Live@edu)• University of Technology Sydney –students (Microsoft Live@edu
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Local and Considerations• Mainstream
– IT Utility: Security, Backup, DR, Archive, etc.– Business Hygiene: E-mail, File Storage and
Management– Standard BPR: Financials, CRM, SFA, etc.
• Value not Cost!– Hard in SMB to calculate the true cost of IT
• Soft and Opportunity costs– Capability you could not otherwise afford
• Benefits realised today?– Labour, Time to market, Equipment
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Suggestions• Evaluate in terms of desired business and
financial outcomes, factor in business agility benefits
• For cost savings: look beyond capital equipment savings to software license optimisation and IT operational efficiencies
• Create a culture of service standardisation, what drives real business value?
• Be prepared to try different options to find best mix
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