Transcript
Page 1: Cms forum, future of Web Content Management

The Future of Web Content Management

Page 3: Cms forum, future of Web Content Management

Introducing Day Software

Global WCM Leader

Headquartered Basel, Switzerland and Boston, Massachusetts

Support Offices: California, Basel, Singapore

International Offices: Switzerland, Germany, France, Italy, UK, Singapore

Healthy, organically growing public company

HG

K

A

L

C F

B

I

J

E

Page 4: Cms forum, future of Web Content Management

Agenda

1

6 Predictions.About the WCM Future

3

Summary.Questions

2

Demo.Predictions more tangible

wishes.

Page 5: Cms forum, future of Web Content Management

OPENOPENTHE FUTURE IS

Page 6: Cms forum, future of Web Content Management

OPENOPENTHE FUTURE IS

OPEN STANDARD... AS IN

Page 7: Cms forum, future of Web Content Management

7

Introducing JCR

170

283

Page 8: Cms forum, future of Web Content Management

Introducing CMIS.

RELEASED TO

OASISMAY

2010

V1.0

Page 9: Cms forum, future of Web Content Management

Open Standards

JCR & CMIS

Page 10: Cms forum, future of Web Content Management

OPENOPENTHE FUTURE IS

OPEN COMMUNITY... AS IN

Page 11: Cms forum, future of Web Content Management

11

Open Source Drives Ubiquity

...many moreAngela

Tom

MichaelDominique

Felix

4

Roy

ApacheWebServer

ApacheSoftware

FoundationRESTApache

LicenseHTTPURL

JackrabbitSling

+20 More

JCRCMIS

Bertrand

Michael

Jukka

TobyPeeterDavidCarsten

Page 12: Cms forum, future of Web Content Management

CLOUDYCLOUDYTHE FUTURE IS

Page 13: Cms forum, future of Web Content Management

Who authorized this?

How much Disk? Operating systemsInvestment

Network Zone

CPUs?Cores?

Firewall

Backup

root access?Unix Sysadmins

Shipping Date

Rack spacePurchase Order

Internet Connectivity?

Load Balancer

SAN / NAS

Hosting costsJVM Version

What Filesystems?

Disaster RecoveryAgreements Sizing

IP AddressWeb Server

Clustering

ConfigurationHardware Request FormLatency

Performance Tuning

“I need hardware to run WCM...”

Page 14: Cms forum, future of Web Content Management

hardware for rent.

CLOUD

To the rescue...

Page 15: Cms forum, future of Web Content Management

The Hybrid Cloud

CRXJCR CompliantContent Repository

On-DemandCQ

On-Premises

CQ

PackageShare

Elastic Scaling

Ready-to-use

Services

DAM WCM SoCo

Targeting Analytics Segmentation

Page 16: Cms forum, future of Web Content Management

Storm Traffic

Q1 Q2 Q3 Q4

se

rve

r1

se

rve

r2

se

rve

r3

Page 17: Cms forum, future of Web Content Management

Scaling Options in ECM

1 2“Ostrich”-style

1. Configuring Clusters

Several steps are needed to setup a Communiqué 4.x cluster with CRX 1.4 TarPM.

Copyright © 1993-2008 Day Software AG Configuring Clusters

PDF Created : 19.10.2008 14:09:59http://docs.day.com

Page 1/1

! ! "#$%!&!'(!&)*!

+,-!.,/!0'12%12!-#1#$%3!45!0'1(6$7361$!86$9!:;#6<#=6<62>!

61!#!?71!0<7@2%3!A1;63'1B%12!

!!

!

*CDCED!!!

!

0'12%12!-#1#$%B%12!"%3('3B#1F%!

+,-!?6<6F'1!4#<<%>!G#=!!!

!

!

!

!

!

1/284

1/20

“Exception”-style

Page 18: Cms forum, future of Web Content Management

Scaling Options in ECM

3

“Cloud”-styleHot-Join

“cluster-borne”

Page 19: Cms forum, future of Web Content Management

BUSINESSBUSINESSTHE FUTURE IS

Page 20: Cms forum, future of Web Content Management

CMOMarketing

CIOIT

Authors

SiteOwner

Developer

Systems

WCM Stakeholders

BUSINESSOWNER

Page 21: Cms forum, future of Web Content Management

Application & WCM 1.0pre 2010

WebApps WebSitesmiles

portalsbusiness apps

extranetscommerce

Page 22: Cms forum, future of Web Content Management

Drag & Drop Integration

applications, portlets, gadgets

Page 23: Cms forum, future of Web Content Management

Aligning with business.

+

Page 24: Cms forum, future of Web Content Management

CONTEXTCONTEXTTHE FUTURE IS

Page 25: Cms forum, future of Web Content Management

Users, are users, are users.

103±2

±2

104

±2

105

Authors

Intranet

Public

Page 26: Cms forum, future of Web Content Management

Identify

Inside the Online Marketing

Segment the audience

Target Campaigns

Campaign Buy Now!

...and win.

Page 27: Cms forum, future of Web Content Management

MVT: Let your prospect decide.

Your HiPPOs fave.

Your favourite.

Your designers

fave.

Page 28: Cms forum, future of Web Content Management

Context centric

CRM / Profile

Behavior

Current Environment(very “current”)

Preferences

RecommendationsSegmentation

Drives User Experience

Context

extendvisualizesimulate

Page 29: Cms forum, future of Web Content Management

AGILEAGILETHE FUTURE IS

Page 30: Cms forum, future of Web Content Management

Adapt in changing markets

1content

2structure

3logic

...well that’s why you have a CMS.

Page 31: Cms forum, future of Web Content Management

Data First.

Your content model is going to be...

...WRONG.

...it is just a matter of time

Page 32: Cms forum, future of Web Content Management

Componentized Deployment.

Your application is going to be...

...OUTDATED.

...or buggy.

Page 33: Cms forum, future of Web Content Management

MOBILEMOBILETHE FUTURE IS

Page 34: Cms forum, future of Web Content Management

Built-in Multi-Channel Device detection

mobile &navigation

Built-inMulti-Channel & Device Detection

pdf / print

newslettersrss & atom

Page 35: Cms forum, future of Web Content Management

Mobile Content

Page 36: Cms forum, future of Web Content Management

Game Changer

Page 37: Cms forum, future of Web Content Management

Agenda

1

6 Predictions.About the WCM Future

3

Summary.Questions

2

Demo.Predictions more tangible

wishes.

Page 39: Cms forum, future of Web Content Management
Page 41: Cms forum, future of Web Content Management

Agenda

1

6 Predictions.About the WCM Future

3

Summary.Questions

2

Demo.Predictions more tangible

wishes.

Page 42: Cms forum, future of Web Content Management

Is your WCM future proof?

OPEN?

CLOUD READY?

BUSINESS ORIENTED?

CONTEXT CENTRIC?

AGILE?

MOBILE?

Page 43: Cms forum, future of Web Content Management

THANK YOUTHANK YOU

[email protected]@day.com@davidnuescheler

contact