C. Panos2

M. Maroun2

Dr. Deborah Robertson-Andersson;

How do conservation messages travel?

You Target

audienceNetwork Public

To engage people on Facebook regarding your message you need to make it one of their top 5 likes.

The power of influence via social media

Why do we communicate?

Why do we communicate?

To raise awareness

To bring change

To shape

opinion

Who would you listen to?

A B C

Central question

Conservation and social media

How do we marry the two?

SOCIAL MEDIA AND

RESEARCH

Conservation and social media

How do we communicate in a more relevant way around the complexities of conservation issues to drive action?

Opinions are the ripples on the surfaces of the publics consciousness, shallow and easily changed.

THINK

Attitudes are the currents below the surface, deeper and stronger.

FEEL

Values are the deep tides of the public mood, slow to change but powerful.

DO

Sir Robert Worcester

Founder of MORI

3 main areas to communication

Coherence:the ability to

clearly understand

Empathy:The ability ot

employ a wide range of

communication behaviours

Flexibility;the ability to

employ a wide range of

communication behaviours

An audience journey:The emotional journey

Indifferent

Motivated

An audience journey:The emotional journey

Indifferent

Unsettled

ScaredEngaged

Depressed

Motivated

An audience journey:The emotional journey

Indifferent

Empowered

AmusedUnsettled

ScaredEngaged

Depressed

Motivated

Urged

What makes conservation videos successful?

Social media and peoples perceptions

Surina Singh 2015 Honours

MACE LAB

Social media and peoples perceptions

Kaveera Singh 2015 Honours

‘Like’, ‘Comment’, ‘Favorite’, ‘Retweet’ or ‘Share’ to show you

care!

Plastic kills lives!

MACE LAB

Thank you!