Transcript
Page 1: Connect 5000 Lead Generation Campaign and Overview

Overview

Page 2: Connect 5000 Lead Generation Campaign and Overview

Connect 5000 Vision and Mission

To be a first class lead generation, training, and

assessment firm that generates meaningful

introductions and profitable connections for

software, technology and consulting companies

nationwide.

Page 3: Connect 5000 Lead Generation Campaign and Overview

Ray Ruecker

Previous Vice President of Sales for software firm, helped increase total staff by 70%, helped increased revenue by 156% and tripled support team.

90% plus of sales conducted by telephone and Internet.

LinkedIn profile: www.linkedin.com/in/rayruecker

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Sales Statistics #1

According to RainToday.com, about 50% of

sales people won’t prospect. That’s the research.

Even worse, the percentage of consultants who

won’t prospect is even higher.1

1 www.eyesonsales.com/content/article/6_keys_to_prospecting_success

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Sales Statistics #2

According to Insidesales.com, it takes between 6

and 8 call attempts to reach a decision-maker.

Their research also shows that most sales reps

only make 1.7 call attempts to reach a new

prospect and then give up.2

2 http://www.insidesales.com/insider/dialer/4-sales-tips-for-making-contact-and-avoiding-prospect-badgering/

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Sales Statistics #3

In studying 4,658 actual business technology

buyers, research organization Marketing Sherpa

found that more than 50 percent admitted to short

listing a vendor after receiving a well-timed and

relevant phone call. 3

3Source: Art Sobczak, Smart Calling: Eliminate the Fear, Failure, and Rejection From Cold Calling (New Jersey: John

Wiley & Sons, 2010), p.10.

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Sales Statistics #4

DiscoverOrg, an intelligence and lead gen services company, found a whopping 60% of IT executives say an outbound call or email led to an IT vendor being evaluated. In addition, 75% were prompted to take it a step further, attending an event or taking an appointment as a result of a cold call or email.

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Connect 5000

Case Study: Atlanta Group Systems (Atlanta, GA)

$30M Consulting Company

Results: Over 110 Sales Appointments in 13

months resulting in $6.1M in new revenue

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Connect 5000

Case Study: Genpact (New York, NY)

$1.9B Business Processing Outsourcing Firm

Results: Generated a sales meeting with Dollar

General that resulted in a new $27M contract that

closed in 7 months.

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Connect 5000

Case Study: Vela Systems (Boston, MA)

Software as a Service Company

Results: Generated over 120 introductory

meetings in 6 months with Chief Level Officers,

Vice Presidents, and Directors.

(Autodesk acquired company)

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Connect 5000

Are you a Software, Technology, or Management

Consulting Company with:

High average sale ($10,000 and above)?

Solid close ratio?

Capacity for more meetings?

Defined target audience?

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Connect 5000

Who’s your target company?

Who’s the target executive decision maker?

What pain, problems and challenges does your

solution solve?

What’s your unique value proposition?

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Connect 5000

Do your sales reps struggle getting key meetings with executive decision makers?

 

Is your marketing team generating enough qualified prospects to hit your revenue goals?

 

Are there gaps in your current sales pipeline?

If so please contact us at 1-800-504-6730!

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Connect 5000

Quality Meetings vs. Quantity of Meetings

www.connect5000.com/calculator.html

Visit us and plug in a few scenarios!

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Connect 5000 Campaign Process

Client and Connect 5000, LLC agrees to terms on campaign.

Develop scripting and messaging. Client fills out campaign questionnaire, on

who you are, value proposition, pain points, etc.

Develop call list and targets and which companies not to touch.

Determine lead contact and secondary contact if necessary.

Determine process of how to disperse sales meetings, calendar invites, etc.

Determine call date and begin call campaign.

Weekly status calls between Client and Connect 5000, LLC

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Connect 5000

Next Steps?

Questions?

Concerns?


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