Connected TVUsing a Smart TV for consumer

engagement

Clive Dickens COOAbsolute Radio

50mSource : RAJAR Q4:11 IPSOS/RSL 10+

3mSource : RAJAR Q4:11 IPSOS/RSL 10+

Platform Neutral

16%Source : RAJAR Q4:11 IPSOS/RSL 10+

2.9m Install Base

Mobile Strategy – More than Listen

Connected TV – More than listen

Connected ‘Dual Screen’

beta

UK Radio in one simple player

So Lo Mo

So Lo MoSOCIAL LOCAL MOBILE

DATAis the new oil

Interaction

Audience

Access

MANCHESTER UTD V MANCHESTER CITY23.10.11 13.52

How does InStream work?Broadcast

InStream 1

InStream +

Synchronised, Branded Companion Visual to enhance Audio

Interactive to allow deep engagement, when appropriate

Exact age targeting, rather than demo breaks

Exact Location, rather Diary location

Most loyal ‘logged in’ Subscriber audience, not just listeners

Limited Premium inventory, less clutter, more stand out

Upgradeable - More data to come

Digital metrics

InStream

‘Logged In Listening’ via Connected TV will help Redefine Radio

@cdickens