Corporate image is…
The perception of a corporations held bythe public based on how it is portrayedthrough branding, public relations efforts,news media, stake holders, employees,labor unions, and consumer advocacyorganizations.
1-Physical Appearance
• Logo,
• Interior Decoration,
• Outer view of the building,
• Appearance of the staff etc.
3- Financial Power
As it always has been, money talks.
If you have more money, you havemore prestige than your competitors.
6-Advertisement
The most effective one. You canovercome your competitors byadvertisements.
https://www.youtube.com/watch?v=pe4GEqmIVVg
…by creating a positive image:
• Larger market share
• Ability to charge a premium
• Ability to pull through tough times
• Greater attractions to talent
• Higher retention and productivity of people
• Lower costs
• Better and favorable media coverage
• High returns for investors