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The Courage to Quit:
Starting, Growing and Maintaining Your Own UX Business
Sarah A. Rice, Whitney Hess, Jenn Anderson, Chris Fahey
Seneb Consulting 1 of many
http://www.wordle.net
Seneb Consulting 2 of many
Who We Are
Sarah A. Rice
Whitney Hess
Jenn Anderson
Christopher Fahey
Whitney Hess
3 of many
Seneb Consulting 4 of many
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UX Strategy & Design
User Research
Branding
Design from the outside in
“More high-income workers are
freelancing their way to wealth
through multiple part-time gigs,
changing the way we define a
successful career.”
The Daily Beast, January 2009
http://tinyurl.com/7htdt9
Source: Survey conducted by The Daily Beast and Penn, Schoen & Berland Associates.
Five hundred employed U.S. citizens aged 18 and over were interviewed via the Internet on January 8-9, 2009.
74% Say they have personally felt some impact from the economic crisis
1/3 Americans in survey are now working either freelance or two jobs
45% Have taken on additional gigs in the last 6 months
These new alternative workers
are not low-income—they are
college-educated Americans who
earn more than $75,000 a year.”
“
Zigzagging from outie
to innie and back
a little background…
1 9 9 0 1 9 9 5 2 0 0 0 2 0 0 5
Carnegie Mellon
E M P L O Y E R S E D U C A T I O N
User Research
Information design User Experience Strategy & Design
Brand identity
Becoming an innie
assumptions easier to drive consensus
pick & choose
control the direction of product
Becoming an outie
assumptions less connected
control my own time
frenetic
Becoming an innie
the good deep domain knowledge
camaraderie of peers
thought leadership
support staff
conference $
networking opportunities
Becoming an outie
the good getting it, touching it, delivering it
autonomy
exercising my nimbleness
variety
Becoming an outie what
it takes flexibility
willingness to be part of client’s team
courage to step away when it’s time
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What’s your experience?
Q&A
Seneb Consulting 56 of many
http://www.wordle.net
Seneb Consulting 57 of many
Contact
Sarah A. Rice
Whitney Hess
Jenn Anderson
Christopher Fahey
58 of many
THANKS!
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