CREATING A LINKEDIN PROFILE
THAT GETS ATTENTION
WHY YOU NEED A LINKEDIN PROFILE
Hiring Managers
Other6%
LinkedIn94%
People ages 20-35
Not On LI87%
On LI13%
YOUR LINKEDIN PROFILE• Profile Picture
• Headline
• Summary
• Professional Experience
• Education
PROFILE PICTURE• Professional Attire
• Taken by Someone Else
• Plain Background
• Focused
• Well Lit
PROFILE PICTURE
• Mobile Phone, OK!
• Keep Camera at Eye Level
• Don’t Over Edit!
• SMILE!
YOUR HEADLINEPositioned Under Name | Next To Picture |
Appears in Search
YOUR HEADLINEDesired Job Title | Keywords | Skills | No Fluff!
YOUR SUMMARY
• Opening of Your Profile
• Entice Viewer to Keep Reading
• Share Your Story
YOUR SUMMARY• 1-2 Paragraphs
• First Person Perspective
• I, Myself
• Keywords
• “You’re welcome to contact me at [email protected]”
PROFESSIONAL EXPERIENCE
• Most Like Your Resume
• Include All Past and Present Professional Experience
• More Dynamic Than a Resume
PROFESSIONAL EXPERIENCE • Company Name
• Connect with Official Company Page
• Location
• Time Period
• Bullet Points
• Keywords!
EDUCATIONSchool (Official Page) | Degree/Certification |
Dates Attended | GPA* | Classes
LINKEDIN CONNECTIONS
• 1st Degree
• 2nd Degree
• 3rd Degree
• Out of Network
You 1st Degree 2nd Degree
3rd Degree 2nd Degree
Out Of Network
LINKEDIN CONNECTIONS• Write Short Personal Message
• Don’t Connect with Strangers*
• Accept Connection Requests from Strangers?
• Reply Back
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