Transcript
Page 1: Curran ad.analysis2 avon.walk.pp

“THE MORE OF US WHO

WALKTHE MORE

OF US SURVIVE”

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What is the AVON Walk for Breast Cancer?

The Avon Walk for Breast Cancer is a national series of 8 39-mile weekend fundraising events launched in 2003 by the Avon Foundation, founded in 1992.

The Avon Walk for Breast Cancer event series is a project of the Avon Foundation for Women and is not affiliated with any other breast cancer organizations or programs such as Susan G. Komen for the Cure, American Cancer Society, or Breast Cancer Research Foundation.

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APRIL 20th – 21st, 2013

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MAY 4th – 5th, 2013

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MAY 18th – 19th, 2013

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JUNE 1st – 2nd, 2013

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SEPTEMBER 28th – 29th, 2013

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SEPTEMBER 28th – 29th, 2013

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OCTOBER 20th – 21st, 2013

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SEPTEMBER 28th – 29th, 2013

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WHO IS THE TARGET

AUDIENCE?

Women

Men

Children

Families

ANYONE TOUCHED BY BREAST

CANCER/ CANCER IN GENERAL

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ADVERTISING: CREATIVE STRATEGIES

Plain Folk

Testimonials

Bandwagon

Emotional Words/Dramatic Emotion

October—Breast Cancer Awareness Month

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PLAIN FOLK

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TESTIMONIALS: REESE WITHERSPOON

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TESTIMONIALS: MCDREAMY

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TESTIMONIALS: FERGIE

SUPPORTING “LOVELY LADY LUMPS ”

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BANDWAGON

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EMOTIONAL WORDS OR DRAMATIC EMOTION

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CORPORATE SPONSOR #1

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CORPORATE SPONSOR #2

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CORPORATE SPONSOR #3

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A Little Extra Help…

October is breast cancer awareness month

Sports teams promote it

Raises overall awareness for the cause

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What is the rationale behind promoting the event?

Fight cancer

Raise awareness

Find a cure

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Is the event a success?

YES!

8 Cities around the country

Been going strong since 2003

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CONCLUSION

AVON runs a creative event promotion package to make its event a success

Their ads are creative and emotional to raise awareness and funds for breast cancer research

Sponsors who believe in the cause: Reebok, Otterbox, & Orion Trading

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WORKS CITED

www.avonwalk.org

www.otterbox.com

www.reebok.com

www.oriontradingworldwide.com