“THE MORE OF US WHO
WALKTHE MORE
OF US SURVIVE”
What is the AVON Walk for Breast Cancer?
The Avon Walk for Breast Cancer is a national series of 8 39-mile weekend fundraising events launched in 2003 by the Avon Foundation, founded in 1992.
The Avon Walk for Breast Cancer event series is a project of the Avon Foundation for Women and is not affiliated with any other breast cancer organizations or programs such as Susan G. Komen for the Cure, American Cancer Society, or Breast Cancer Research Foundation.
APRIL 20th – 21st, 2013
MAY 4th – 5th, 2013
MAY 18th – 19th, 2013
JUNE 1st – 2nd, 2013
SEPTEMBER 28th – 29th, 2013
SEPTEMBER 28th – 29th, 2013
OCTOBER 20th – 21st, 2013
SEPTEMBER 28th – 29th, 2013
WHO IS THE TARGET
AUDIENCE?
Women
Men
Children
Families
ANYONE TOUCHED BY BREAST
CANCER/ CANCER IN GENERAL
ADVERTISING: CREATIVE STRATEGIES
Plain Folk
Testimonials
Bandwagon
Emotional Words/Dramatic Emotion
October—Breast Cancer Awareness Month
PLAIN FOLK
TESTIMONIALS: REESE WITHERSPOON
TESTIMONIALS: MCDREAMY
TESTIMONIALS: FERGIE
SUPPORTING “LOVELY LADY LUMPS ”
BANDWAGON
EMOTIONAL WORDS OR DRAMATIC EMOTION
CORPORATE SPONSOR #1
CORPORATE SPONSOR #2
CORPORATE SPONSOR #3
A Little Extra Help…
October is breast cancer awareness month
Sports teams promote it
Raises overall awareness for the cause
What is the rationale behind promoting the event?
Fight cancer
Raise awareness
Find a cure
Is the event a success?
YES!
8 Cities around the country
Been going strong since 2003
CONCLUSION
AVON runs a creative event promotion package to make its event a success
Their ads are creative and emotional to raise awareness and funds for breast cancer research
Sponsors who believe in the cause: Reebok, Otterbox, & Orion Trading
WORKS CITED
www.avonwalk.org
www.otterbox.com
www.reebok.com
www.oriontradingworldwide.com