STADIO MArkeTIng cOnSulTIng nOTeSDAvID rOOST

Dear Mr. Spears,

I was recently introduced to Stadio by my good friend Nick Sproul. I’m intrigued and ex-cited by your business model and I see a huge potential for expansion. And I believe I could help make that happen. I love to come into situations where things are developing and I can see creative possibilities for taking them to the next level. My particular strength as a cre-ative professional is tackling complex problems and developing unique strategies for growth and expansion.

To give you an idea of how I work I’ve included some conceptual marketing thoughts for Stadio. I hope these ideas might interest you enough to give me a shot at developing them further and putting them into action for you.

I’m available to start work immediately and would welcome the opportunity to make great things happen for Stadio!

Best,

David Roost

and memories of what is enjoyable and what is not. This part of the brain is responsible for our decision-making, and it has no capacity for language. We often do things simply because they “feel right” and we are hard pressed to explain exactly why.

Working off this conceptual framework, I offer the following:

Stadio won’t sell itself to a business because it’s what the business wants, but rather because it’s what the customers want. Stadio can differentiate itself by engaging with its customers in such a way that they feel emotionally connected to the brand.

A business needs to differentiate itself by engaging with its customers, connecting with them socially and causing an emotional reaction through its communications. This emotional connection is what drives people to take action. The social era will reward those who realize they can’t create this value by themselves. This is where Stadio comes in.

“everything we do is driven by our passion to connect people. The best moments in life should be shared, and we believe that bringing people together is an essential need. We support this

idea by; helping customers utilize their mobile devices, and businesses engage their followers,

gain analytics and monetize their Wi-Fi. We just happen to sell effective and competitively priced

wireless technology. Want to buy one?”

Marketing Message - aFter

Consumers make decisions because of how a brand makes them FEEL. This is why as a business, we need not ask ourselves “What are we selling?” but more importantly, “Why are we selling it?”

We are drawn to things that feel right, that feel good, often without being able to explain exactly why. The limbic system is responsible for this. This is the area of the brain that processes feelings, motivations, experiences

Feel the difference? This is why – in my opinion – Stadio needs to share its goal on an emotional-level FIRST. Then share how its products/services accomplish that goal. This emotional-level message needs to be delivered consistently in every sales pitch, website page, printed material, advertisement, etc.

When a customer uses Stadio, they are doing something social and fun; while at a game, a concert, a restaurant, doing fun things. Stadio needs to carry this spirit into the center of its brand.

“Stadio specializes in helping businesses monetize their Wi-Fi. Our wireless

technology is effective and competitively priced. Our software is designed to

help your customers utilize their mobile devices and we provide fan engagement

and vital customer analytics.Do you want to buy our product?”

Marketing Message - BeFOre

STADIO MArkeTIng cOnSulTIng nOTeS

At the end of the day people won’t remember what you

said or did, they will remember how you made them feel.“ ”-Maya Angelou

DAVID ROOSTDAVIDHROOST@GMAIL.COM | 858-361-9237 | 3144 CARNEGIE CT. | SAN DIEGO CA, 92122

AccOMPlISHMenTS ● Increased membership from 957 to 3,825. Doubled revenue via student tickets/fees from $1.9 M to $4.3 M ...... Fresno State ● Wrote policy to increase annual departmental revenue by 62%, a boost of + $453,000 from 2007 to 2009 .......... Zona Zoo ● Social media campaign push, Facebook “likes” grew by additional +10,000 (≈ 6,000 to ≈ 16,448) .................... Fresno State ● Cold-called +$17,000 in new ticket sales revenue in 35 days ...................................................................Arizona Cardinals ● Boosted internal operating budget by + $70,900 from 2007 to 2009 ..................................................................... Zona Zoo ● Efficient fundraising solicitor, securing a donation on 25% of all calls ...........................................................Wildcat Club ● Improved Men’s Basketball conference game attendance by + 26.7% from 2007 to 2009 ................................... Zona Zoo

SPecIAlIZATIOnS

eXTernAl relATIOnS SPecIAlIST ....................................................................................... Aug. 2010 - Dec. 2012 Fresno State Athletics Department, Fresno, CA ● Coordinated marketing, budget management and implementation, for NCAA division I equestrian and women’s lacrosse. Execution of sponsorship obligations, promotional videos, fan experience, community outreach, game-day management. ● Expanded the attendance at home events as the coordinator of the Dog Pound student section and ticketing program. ○ Built sponsor relationships, secured local and national sponsors. Created and executed promotional calendar. ● Project manager of the “look and feel” of all things Fresno State Athletics, including: ○ Website design, identity development, photography, promotional conceptualization, user design experience, branding, social media, direct mail, television & newspaper ads, brochures, email newsletters, posters, and signs. ● Created highly persuasive sales and marketing presentations for internal use, commercial use, and fundraising use. ● Responsible for design, creation, and management of all publications, including16 large-scale media guides per year. ● Artistic leadership across all print and digital media, establishing consistency in graphic design, conceptual direction, layouts, typography composition, font and color management.

SeASOnAl TIckeT SAleS AccOunT eXecuTIve ...........................................................Jun. 2010 - Jul. 2010 Arizona Cardinals Football Club, Glendale, AZ

AnnuAl gIvIng InTern & AMBASSADOr .........................................................................Aug. 2009 - May. 2010 Wildcat Club - University of Arizona Athletics Department, Tucson, AZ

ZOnA ZOO eXecuTIve DIrecTOr .......................................................................................... May 2007 - May. 2009 University of Arizona Athletics Department & Associated Students ,Tucson, AZ

● Appointed two consecutive terms as CEO of the nation’s largest student-run student section and ticketing program for college athletics, representing 12,000+ student members. ● Wrote, proposed, and negotiated strategic all-inclusive student-ticketing policy contracts. ● Hired and trained 80+ members while designing a cross-functional team structure. ● Developed brand identity, integrated marketing communications plan, and oversaw email newsletter to +19,000 students. ● Established the Zona Zoo merchandise line, resulting in a 2.5% royalty and distribution to multiple local retail locations.

eDucATIOn .............................................................................................................................................................Aug. 2005 - May. 2009 The University of Arizona, Tucson, AZ ● B.S. | Major: Resource Economics and Management | Minor: Business Management/Marketing ○ Recipient: Arizona Excellence Scholarship | Merit-Based Scholarship

● New Revenue Generation● Strategic Creative Thinker● Marketing/Branding

● Sales/Fundraising● Graphic Design/Illustration● Photography

● Event Coordination● Social Media● Media Relations/PR

● Publications● Fast Learner/Adaptable● Team/Budget Management

DAVID ROOSTBY tHe nUMBers