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Page 1: Delhi Metro Advertising, Metro Advertising, Why Delhi Metro, Branding at Metro Stations, Delhi Metro Branding

Delhi Metro

Advertisin

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Page 2: Delhi Metro Advertising, Metro Advertising, Why Delhi Metro, Branding at Metro Stations, Delhi Metro Branding

Unique opportunity to tap huge cosmopolitan

market of Delhi

Page 3: Delhi Metro Advertising, Metro Advertising, Why Delhi Metro, Branding at Metro Stations, Delhi Metro Branding

More than 12 lac people commute daily

Page 4: Delhi Metro Advertising, Metro Advertising, Why Delhi Metro, Branding at Metro Stations, Delhi Metro Branding

Captive audience – Consumer continuously surrounded by the Brand for minimum 10 minutes

Page 5: Delhi Metro Advertising, Metro Advertising, Why Delhi Metro, Branding at Metro Stations, Delhi Metro Branding

Low clutter media – High concentration zone with superior visibility

Page 6: Delhi Metro Advertising, Metro Advertising, Why Delhi Metro, Branding at Metro Stations, Delhi Metro Branding

Higher brand recall value

Superior brand sustenance

Page 7: Delhi Metro Advertising, Metro Advertising, Why Delhi Metro, Branding at Metro Stations, Delhi Metro Branding
Page 8: Delhi Metro Advertising, Metro Advertising, Why Delhi Metro, Branding at Metro Stations, Delhi Metro Branding

Sole advertising rightsat 25 metro stations

across lines 1, 2, & 3

Page 9: Delhi Metro Advertising, Metro Advertising, Why Delhi Metro, Branding at Metro Stations, Delhi Metro Branding

Pioneers of airport advertising with

concession across all regions at 14 airports

Page 10: Delhi Metro Advertising, Metro Advertising, Why Delhi Metro, Branding at Metro Stations, Delhi Metro Branding

• Chennai• Kolkata• Pune• Ahmedabad• Cochin• Goa• Amritsar• Jammu• Vadodara• Calicut• Trivandrum• Tirupati• Jaipur• Lucknow

Our Airports

Page 11: Delhi Metro Advertising, Metro Advertising, Why Delhi Metro, Branding at Metro Stations, Delhi Metro Branding

Pan India presence with 21 branches and strong client base of over 500

active clients

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Excellent media options

state - of - art displays

Page 13: Delhi Metro Advertising, Metro Advertising, Why Delhi Metro, Branding at Metro Stations, Delhi Metro Branding

- Backlit Translite - Hoarding   - Central Verge Pillar    - Product Display / Revolving Show Window

Media Offered

Page 14: Delhi Metro Advertising, Metro Advertising, Why Delhi Metro, Branding at Metro Stations, Delhi Metro Branding

Backlit Translite

Page 15: Delhi Metro Advertising, Metro Advertising, Why Delhi Metro, Branding at Metro Stations, Delhi Metro Branding

Backlit Translite

Central Verge Pillar

Page 16: Delhi Metro Advertising, Metro Advertising, Why Delhi Metro, Branding at Metro Stations, Delhi Metro Branding

Backlit Translite

Central Verge Pillar

Show Window / Product Display

Page 17: Delhi Metro Advertising, Metro Advertising, Why Delhi Metro, Branding at Metro Stations, Delhi Metro Branding

Backlit Translite

Central Verge Pillar

Show Window / Product Display

Page 18: Delhi Metro Advertising, Metro Advertising, Why Delhi Metro, Branding at Metro Stations, Delhi Metro Branding

Hoarding

Backlit Translite

Central Verge Pillar

Show Window / Product Display

Page 19: Delhi Metro Advertising, Metro Advertising, Why Delhi Metro, Branding at Metro Stations, Delhi Metro Branding

Pul BangashPratap NagarShastri NagarInderlokKanhaiya NagarKeshav Puram

WazirpurKohat EnclavePitampuraRohini EastRohini WestRithala

Line 1

Our Metro Stations

ShahdaraWelcomeSeelampurShastri ParkKashmiri GateTis Hazari

Page 20: Delhi Metro Advertising, Metro Advertising, Why Delhi Metro, Branding at Metro Stations, Delhi Metro Branding

Line 2

Our Metro Stations

Line 3Mandi HousePragati MaidanIndraprastha Estate

Model Town Azadpur Adarsh Nagar Jahangir Puri

New Delhi Station Outdoor

Page 21: Delhi Metro Advertising, Metro Advertising, Why Delhi Metro, Branding at Metro Stations, Delhi Metro Branding

Media Vehicle Location

Size

Page 22: Delhi Metro Advertising, Metro Advertising, Why Delhi Metro, Branding at Metro Stations, Delhi Metro Branding

Netaji Subhash Place, Pitampura , Rohini East , Rohini West , Rithala , Keshavpuram , Kohat Enclave, Kanhaiya Nagar

On the platform

Type : Backlit Translite – Free Standing Unit

Size : 9’ x 3’

Page 23: Delhi Metro Advertising, Metro Advertising, Why Delhi Metro, Branding at Metro Stations, Delhi Metro Branding

Netaji Subhash Place, Pitampura , Rohini East , Rohini West , Rithala , Keshavpuram , Kohat Enclave, Kanhaiya Nagar

Near the passenger token entry/exit channel

Type : Backlit Translite – Wall Mounted

Size : 8’ x 4’

Page 24: Delhi Metro Advertising, Metro Advertising, Why Delhi Metro, Branding at Metro Stations, Delhi Metro Branding

Netaji Subhash Place, Pitampura , Rohini East , Rohini West , Rithala , Keshavpuram , Kohat Enclave, Kanhaiya Nagar

Near the passenger token entry/exit channel

Type : Backlit Translite – Wall Mounted

Size : 10’ x 5’

Page 25: Delhi Metro Advertising, Metro Advertising, Why Delhi Metro, Branding at Metro Stations, Delhi Metro Branding

Type : Backlit Translite – Wall Mounted

Size : 15’ x 5’

Pragati Maidan, Netaji Subhash Place, Pitampura , Rohini East , Rohini West , Rithala , Keshavpuram , Kohat Enclave, Kanhaiya Nagar

Catering passengers coming down from platform by escalator / staircase

Page 26: Delhi Metro Advertising, Metro Advertising, Why Delhi Metro, Branding at Metro Stations, Delhi Metro Branding

Type : Backlit Translite – Mounted on Beam

Size : 16’ x 4’

Netaji Subhash Place, Pitampura , Rohini East , Rohini West , Rithala , Keshavpuram , Kohat Enclave, Kanhaiya Nagar

Catering passengers entering platform by staircase / escalator

Page 27: Delhi Metro Advertising, Metro Advertising, Why Delhi Metro, Branding at Metro Stations, Delhi Metro Branding

Type : Backlit Translite – Mounted on Center Verge PillarSize : 7’ x6’

Pitampura , Rohini East , Rohini West , Rithala , Keshavpuram , Kohat Enclave, Kanhaiya Nagar

Catering the main road traffic

Page 28: Delhi Metro Advertising, Metro Advertising, Why Delhi Metro, Branding at Metro Stations, Delhi Metro Branding

Type : Backlit Translite – Free Standing Unit

Size : 4’ x 6’

Shahdara, Welcome, Seelampur, Shastri Park, Kashmiri Gate, Tis Hazari,

Pul Bangash, Pratap Nagar, Shastri Nagar, InderlokOn the platform

Page 29: Delhi Metro Advertising, Metro Advertising, Why Delhi Metro, Branding at Metro Stations, Delhi Metro Branding

Type : Backlit Translite – Free Standing Unit

Size : 10’ x 5’

Model Town, Azadpur , Adarsh Nagar, Jahangir Puri On the platform

Page 30: Delhi Metro Advertising, Metro Advertising, Why Delhi Metro, Branding at Metro Stations, Delhi Metro Branding

Type : Backlit Translite – Wall Mounted

Size : 10’ x 5’

Shahdara, Welcome, Seelampur, Shastri Park, Kashmiri Gate, Tis Hazari, Pul Bangash, Pratap

Nagar, Shastri Nagar, Inderlok, Model Town, Azadpur , Adarsh Nagar, Jahangir Puri

In the Concourse Area

Page 31: Delhi Metro Advertising, Metro Advertising, Why Delhi Metro, Branding at Metro Stations, Delhi Metro Branding

Type : Backlit Translite – Free Standing Unit

Size : 12’ x 4’

Pragati Maidan On the platform

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Pragati Maidan Catering passengers entering the platform by staircase / escalator

Type : Backlit Translite – Wall MountedSize : 16’ x 8’

Page 33: Delhi Metro Advertising, Metro Advertising, Why Delhi Metro, Branding at Metro Stations, Delhi Metro Branding

Pragati Maidan & Indraprastha Near the passenger Entry / Exit , opposite ticket

countersType : Backlit Translite - Revolving Show

WindowSize : 4’ x 7’ (Three Sided Display)

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Type : - Wall Mounted – Front litSize : 24’ x 12’

Pragati Maidan At the Entrance of the Station

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Type : - Backlit Translite – Wall Mounted

Size : 6’ x 12’

Pragati Maidan On the walkway, catering passenger entering the station building

Page 36: Delhi Metro Advertising, Metro Advertising, Why Delhi Metro, Branding at Metro Stations, Delhi Metro Branding

Indraprastha EstateOn the platform

Type : Backlit Translite – Free Standing Unit

Size : 12’ x 4’

Page 37: Delhi Metro Advertising, Metro Advertising, Why Delhi Metro, Branding at Metro Stations, Delhi Metro Branding

Indraprastha EstateBridge Walkway, the only entry/exit point of the station

buildingType : Backlit Translite – Wall

MountedSize : 10’ x 5’

Page 38: Delhi Metro Advertising, Metro Advertising, Why Delhi Metro, Branding at Metro Stations, Delhi Metro Branding

Type : Backlit Translite – Wall Mounted

Size : 7 ’ x 3 ’

Mandi House On the Platform / Concourse

Page 39: Delhi Metro Advertising, Metro Advertising, Why Delhi Metro, Branding at Metro Stations, Delhi Metro Branding

Type : Backlit Translite - Wall MountedSize : 20’ x 4’

New Delhi Station (Ajmeri gate Side)Entrance of New Delhi Station, opposite ticket counters of New

Delhi Station

Page 40: Delhi Metro Advertising, Metro Advertising, Why Delhi Metro, Branding at Metro Stations, Delhi Metro Branding

Type : Frontlit - HoardingSize : 30’ x 15’

New Delhi Station (Ajmeri gate Side)Entrance of New Delhi Station, opposite ticket counters of New

Delhi Station

Page 41: Delhi Metro Advertising, Metro Advertising, Why Delhi Metro, Branding at Metro Stations, Delhi Metro Branding

Terms and Conditions:

Sites are offered on first cum first serve basis.

Minimum contractual period for three months

Service tax as applicable, current service tax 12.36%

Payment on advance basis.

Inputs for display material to be provided by the client

Page 42: Delhi Metro Advertising, Metro Advertising, Why Delhi Metro, Branding at Metro Stations, Delhi Metro Branding

S. L RaoG. M – Business Development# +91- [email protected]

TDI International India LimitedB-4/62, Safdarjung EnclaveNew Delhi – 110029 ( India )Tel.: +91 - 11 - 26165120, +91- 11 – 26162495Website : www.tdiindia.comEmail : [email protected]